Michelle Hubbard
Public Relations Specialist

Michelle Hubbard

Wrote for Rezdy, Spookfish and Celebrity Publishing.
Work with Michelle Work with a Public Relations Specialist

About

A self-employed copywriter, marketer, and PR manager, Michelle Hubbard has over 20 years of experience in the media industry. Building up a solid reputation within the industry, she has worked as an outstanding content curator across media spectrum ranging from glossy magazines (Good Housekeeping, SHE, New Woman), newspapers (Evening Standard) to websites (This is London) and blog sites. She is particularly strong in establishing clients' tone of voice, social media management and press strategy. Michelle has been working extensively to develop and implement PR strategies for a peak body within the festivals sector. Michelle is a keen upskiller and has recently added InDesign to her skill set. She is currently studying Kate Toon's Recipe for SEO course and, once complete will be able to undertake SEO audits, keyword research and optimisation.

Employment

6 roles
Jul 2018 - Present 7 years 10 months
Project Support
Festivals Adelaide

Festivals Adelaide is an arts festival held annually in the South Australian capital of Adelaide. 

  • Supported the CEO of Festivals Adelaide.
  • Performed all aspects of project management, events, administration, website management, writing articles, letters, and press releases.
Mar 2017 - Present 9 years 2 months
Copywriter, Marketer & PR
Independent
  • Worked with over 48 freelance clients and 90 projects across a range of industries and both B2B and B2C.
  • Provided copywriting work including content creation for web copy, conversion copy, landing pages, top of sales funnel copy, conversion emails, and newsletters.
  • Worked with various clients such as Rezdy, Spookfish, Celebrity Publishing, Mary Eats Cake, Maive & Bo, Adrian Paul, theweekender.travel, Clickstartdigital, and Clickthrough.
  • Delivered other writing and consultation work with clients to establish their tone of voice, content expectations, writing and implementing marketing plans, articles, blog posts, social media posts, social media management, press releases, press strategy, capability statements, and video scripts.
Sep 2011 - May 2013 1 year 8 months
Creator, Editor & Writer
Independent

www.mummyratesit.co.uk is a parenting and review blog site Michelle has established during her career break.

  • Developed a WordPress site, wrote in HTML, and basic programming.
  • Ranked in the top 100 of the UK’s Tots 100 charts.
  • Developed social media marketing campaigns and collaborated with marketers to build parenting blog brands.
May 2004 - Dec 2005 1 year 7 months
Online Deputy Editor
New Woman Magazine

New Woman Magazine is a fashion, lifestyle, and health magazine for 25- to 35-year-old women.

  • Wrote, edited, and researched news, fashion, lifestyle, and health stories.
  • Worked in liaison with the magazine’s editorial team.
  • Utilized CMS, HTML, and Photoshop and collaborated with the magazine’s teams, stakeholders and external agencies.
Feb 2000 - Apr 2004 4 years 2 months
Journalist
Thisislondon.co.uk

Thisislondon.co.uk (currently Standard.co.uk) is the website for the London Evening Standard, a local, free daily newspaper published Monday to Friday in tabloid format in London.

  • Wrote features and news copy and edited stories from the daily newspaper.
  • Published stories using CMS and collaborated with fellow journalists, editors, and picture desk.
  • Used HTML, design, and picture packages and presented regular slot on the radio.
Mar 1996 - Dec 1999 3 years 9 months
Features Assistant
Hearst Corporation

Good Housekeeping is a women's magazine owned by the Hearst Corporation, featuring articles about women's interests, product testing by The Good Housekeeping Institute (GHI), recipes, diet, and health, as well as literary articles.

  • Wrote news snippets for features department and researched articles.
  • Performed administrative duties for features team and worked across different editorial sections.
  • Consulted with advertising, promotional and other magazine departments including the GHI.

Education

Jan 2007 - Dec 2012 5 years 11 months
BA Open in English, Marketing & History, English, Marketing & History
The Open University

Portfolio

8 items