<ul><li>Coursework included design, marketing, economics, accounting, math, and SPSS analytic.</li><li>Research on the role of motivation in online sharing behaviors, which got the highest score among her major.</li></ul>

XMind develops robust mind mapping, brainstorming, and collaboration software.&nbsp;<ul><li>Crafted SEO-driven articles, social media posts, tutorial GIF, and other content which ranked for close to 100 keywords.</li><li>Produced over 60 beautiful and unique templates that have attracted over 80,000 views and 22,000 downloads (data until April 2020).</li><li>Provided survey and interview projects to understand millions of customers' needs.</li><li>Produced a 20-page report for personas and insights based on qualitative and quantitative research data.</li><li>Designed marketing strategy based on user journeys across five channels and Bullseye's Framework, reported and discussed with the CEO.</li><li>Utilized Ahrefs and Keywords Everywhere to build massive keyword list of up to 1,000 keywords within three hours.</li></ul>

Digital Marketer & UX Researcher

HelloTalk is an instant messenger app focused on learning languages.<ul><li>Conducted in-house and remote usability tests with over ten users to advise on mobile usability improvement.</li><li>Collaborated with designers and developers to develop in-app paid course modules that targeted ten million casual users.</li><li>Analyzed qualitative and quantitative user behavior data to produce personas for the education MVP.&nbsp;</li></ul>

Product & UX Consultant

XMind develops robust mind mapping, brainstorming, and collaboration software.&nbsp;<ul><li>Used a user-centered approach to locate performance bottleneck of the internal product, resulting in software speed improvement by 300%.</li><li>Executed iOS app go-to-market strategy, including promotion video production and ASO, grabbing nearly one million impressions within three months.</li><li>Outreached to over 100 users around the world, conducted over 40 in-depth interviews and established user-research culture from scratch with zero budget from the company.</li><li>Produced a road-map strategy for product director and CEO, which became part of the key strategy of the company.</li></ul>

Associate Product Manager

Conducted in-house and remote usability tests with over ten users to advise on mobile usability improvement.

HelloTalk

Sikay Chung

Produced an article that debunks why people fail on time management and how mind maps can fix it. This article has over 10,000 views within 12 months, ranked for 13 keywords (data from Moz on April 01, 2020).

How to Manage Your Time with Mind Mapping (Hint: You Don’t Always Need To)

Wrote a blog post on how to create a mind map presentation.

How to Use Mind Maps to Create Presentations and Free Yourself From Endless Detail Tweaking

Created and designed mind map presentation templates.

20+ Super Easy to Use Mind Map Presentation Templates

Created a cheat sheet of 15 most commonly touted cognitive-boosting methods along with their respective evidence.

Top 15 Actionable Learning Hacks and the Science Behind Them

Developed a concept map tutorial. This is the top article for the XMind blog.

What Is a Concept Map and How to Do Concept Mapping (Actionable Guide for Beginners)

XMind

A new tool that blends your everyday work apps into one. It's the all-in-one workspace for you and your team

English (British)

Sikay Chung is a digital marketer specializing in SEO, content marketing, UX design and research, social media marketing, product management, and graphic design. At XMind, she provides digital marketing and UX research, which include designing a marketing strategy, building a massive keyword list, and crafting SEO-driven content. Her skills also include Google Analytics, Ahrefs, and KeywordEverywhere.

Sikay Chung

Employment Highlights

Education Highlights

Portfolio

HelloTalk

How to Manage Your Time with Mind Mapping (Hint: You Don’t Always Need To)

How to Use Mind Maps to Create Presentations and Free Yourself From Endless Detail Tweaking

20+ Super Easy to Use Mind Map Presentation Templates

Top 15 Actionable Learning Hacks and the Science Behind Them

What Is a Concept Map and How to Do Concept Mapping (Actionable Guide for Beginners)

HelloTalk

How to Manage Your Time with Mind Mapping (Hint: You Don’t Always Need To)

How to Use Mind Maps to Create Presentations and Free Yourself From Endless Detail Tweaking

20+ Super Easy to Use Mind Map Presentation Templates

Top 15 Actionable Learning Hacks and the Science Behind Them

What Is a Concept Map and How to Do Concept Mapping (Actionable Guide for Beginners)