Sikay Chung
Digital Marketer

Sikay Chung

Digital marketer & UX researcher at XMind.
Work with Sikay Work with a Digital Marketer

About

Sikay Chung is a digital marketer specializing in SEO, content marketing, UX design and research, social media marketing, product management, and graphic design. At XMind, she provides digital marketing and UX research, which include designing a marketing strategy, building a massive keyword list, and crafting SEO-driven content. Her skills also include Google Analytics, Ahrefs, and KeywordEverywhere.

Employment

3 roles
Dec 2018 - Apr 2020 1 year 4 months
Digital Marketer & UX Researcher
XMind

XMind develops robust mind mapping, brainstorming, and collaboration software. 

  • Crafted SEO-driven articles, social media posts, tutorial GIF, and other content which ranked for close to 100 keywords.
  • Produced over 60 beautiful and unique templates that have attracted over 80,000 views and 22,000 downloads (data until April 2020).
  • Provided survey and interview projects to understand millions of customers' needs.
  • Produced a 20-page report for personas and insights based on qualitative and quantitative research data.
  • Designed marketing strategy based on user journeys across five channels and Bullseye's Framework, reported and discussed with the CEO.
  • Utilized Ahrefs and Keywords Everywhere to build massive keyword list of up to 1,000 keywords within three hours.
Mar 2018 - Jul 2018 4 months
Product & UX Consultant
HelloTalk

HelloTalk is an instant messenger app focused on learning languages.

  • Conducted in-house and remote usability tests with over ten users to advise on mobile usability improvement.
  • Collaborated with designers and developers to develop in-app paid course modules that targeted ten million casual users.
  • Analyzed qualitative and quantitative user behavior data to produce personas for the education MVP. 
Sep 2016 - Oct 2017 1 year 1 month
Associate Product Manager
XMind

XMind develops robust mind mapping, brainstorming, and collaboration software. 

  • Used a user-centered approach to locate performance bottleneck of the internal product, resulting in software speed improvement by 300%.
  • Executed iOS app go-to-market strategy, including promotion video production and ASO, grabbing nearly one million impressions within three months.
  • Outreached to over 100 users around the world, conducted over 40 in-depth interviews and established user-research culture from scratch with zero budget from the company.
  • Produced a road-map strategy for product director and CEO, which became part of the key strategy of the company.

Education

Sep 2013 - Jun 2017 3 years 9 months
Bachelor of Management, Landscape Architecture & Tourism Planning
Jinan University

Portfolio

8 items