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Work With High Performing Talent On Demand
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Digital Marketer
Sikay Chung
Digital marketer & UX researcher at XMind.
Sikay Chung is a digital marketer specializing in SEO, content marketing, UX design and research, social media marketing, product management, and graphic design. At XMind, she provides digital marketing and UX research, which include designing a marketing strategy, building a massive keyword list, and crafting SEO-driven content. Her skills also include Google Analytics, Ahrefs, and KeywordEverywhere.
Sikay is Available for Projects
Work with SikayEmployment Highlights
Digital Marketer & UX Researcher
XMind
December 2018 - April 2020 (1 year 5 months)
Product & UX Consultant
HelloTalk
March 2018 - July 2018 (5 months)
Associate Product Manager
XMind
September 2016 - October 2017 (1 year 2 months)
Education Highlights
Bachelor of Management, Landscape Architecture & Tourism Planning
Jinan University
September 2013 - June 2017 (3 years 10 months)
Portfolio
HelloTalk
How to Manage Your Time with Mind Mapping (Hint: You Don’t Always Need To)
How to Use Mind Maps to Create Presentations and Free Yourself From Endless Detail Tweaking
20+ Super Easy to Use Mind Map Presentation Templates
Top 15 Actionable Learning Hacks and the Science Behind Them
What Is a Concept Map and How to Do Concept Mapping (Actionable Guide for Beginners)
HelloTalk
How to Manage Your Time with Mind Mapping (Hint: You Don’t Always Need To)
How to Use Mind Maps to Create Presentations and Free Yourself From Endless Detail Tweaking
20+ Super Easy to Use Mind Map Presentation Templates
Top 15 Actionable Learning Hacks and the Science Behind Them
What Is a Concept Map and How to Do Concept Mapping (Actionable Guide for Beginners)
Resume
Digital Marketer & UX Researcher
XMind
December 2018 - April 2020 (1 year 5 months)
XMind develops robust mind mapping, brainstorming, and collaboration software.
- Crafted SEO-driven articles, social media posts, tutorial GIF, and other content which ranked for close to 100 keywords.
- Produced over 60 beautiful and unique templates that have attracted over 80,000 views and 22,000 downloads (data until April 2020).
- Provided survey and interview projects to understand millions of customers' needs.
- Produced a 20-page report for personas and insights based on qualitative and quantitative research data.
- Designed marketing strategy based on user journeys across five channels and Bullseye's Framework, reported and discussed with the CEO.
- Utilized Ahrefs and Keywords Everywhere to build massive keyword list of up to 1,000 keywords within three hours.
Product & UX Consultant
HelloTalk
March 2018 - July 2018 (5 months)
HelloTalk is an instant messenger app focused on learning languages.
- Conducted in-house and remote usability tests with over ten users to advise on mobile usability improvement.
- Collaborated with designers and developers to develop in-app paid course modules that targeted ten million casual users.
- Analyzed qualitative and quantitative user behavior data to produce personas for the education MVP.
Associate Product Manager
XMind
September 2016 - October 2017 (1 year 2 months)
XMind develops robust mind mapping, brainstorming, and collaboration software.
- Used a user-centered approach to locate performance bottleneck of the internal product, resulting in software speed improvement by 300%.
- Executed iOS app go-to-market strategy, including promotion video production and ASO, grabbing nearly one million impressions within three months.
- Outreached to over 100 users around the world, conducted over 40 in-depth interviews and established user-research culture from scratch with zero budget from the company.
- Produced a road-map strategy for product director and CEO, which became part of the key strategy of the company.
Education
Bachelor of Management, Landscape Architecture & Tourism Planning
Jinan University
September 2013 - June 2017 (3 years 10 months)
- Coursework included design, marketing, economics, accounting, math, and SPSS analytic.
- Research on the role of motivation in online sharing behaviors, which got the highest score among her major.