Charlene Phua
Email Marketing Expert

Charlene Phua

Past clients include LG, Mazda, and Canon.
Work with Charlene Work with a Email Marketing Expert

About

Charlene Phua has diverse experience in email marketing, social media content creation, paid social, brand messaging, social media audits, and web maintenance and development. As a former digital marketing executive at To The New Singapore, she has strategized and executed marketing campaigns for several clients, such as 3M Brands (Command Malaysia, Nexcare, Futuro), LG Electronics, Sompo Insurance, Mazda, Canon, and TOUCH Community Services. Her expertise also includes managing social media platforms like Facebook, Instagram, and YouTube.

Employment

4 roles
Jun 2019 - Present 6 years 11 months
Digital Marketer
Independent
  • Managed editorial calendar and crafted highly shareable social media content that are tailored to personality of each social media platforms.
  • Executed paid social campaigns across multiple networks.
  • Monitored and managed online communities across all social networks and maintaining brand messaging and real-time engagement.
  • Performed social media audits.
  • Performed web maintenance and web development work for websites as well as liaising with multiple external IT vendors.
Aug 2018 - Jun 2019 10 months
Digital Marketing Executive
To The New Singapore
  • Played an instrumental role in helping Sompo ranked 3rd place for social media engagement, according to the study conducted by Applied Innovation Institute across 25 insurance companies in Singapore.
  • Achieved 2,500 comments with $0.22 cost per engagement for Sompo Milestone Campaign.
  • Ran the most successful online-offline-online campaign for Sompo with 535 link clicks, $0.06 cost per video view, and 0.14% click-through rate.
  • Decreased the average cost per video view to an average of $0.02 for the Nexcare campaign.
  • Recommended suitable and relevant influencers for the Nexcare offline event.
  • Prepared media kit for various news and media outlets for Nexcare and Futuro campaigns.
  • Initiated various changes for Mazda to increase car test drive form signups, which increased the page views by 633 in three months and gathered 230 new leads in three months.
  • Presented proposals and pitches for prospective clients such as Ngee Ann Polytechnic, Singsaver, and Economic Development Board.
  • Clients: 3M Brands (Command Malaysia, Nexcare, Futuro), LG Electronics, Sompo Insurance, Mazda, Canon, and TOUCH Community Services.
Jun 2017 - Jul 2018 1 year 1 month
Junior Digital Marketing Executive
To The New Singapore
  • Conceptualized marketing campaigns as well as budgeting and execution.
  • Managed day-to-day social media across different platforms, including Facebook, Instagram, and YouTube.
  • Analyzed monthly social media performance as well as proposing suitable and relevant content and strategies.
  • Performed web maintenance and web development work for clients’ websites as well as liaising with multiple external IT vendors.
  • Expanded the Facebook fanbase for Command Malaysia by 90 times in a short span of five months. 
Oct 2016 - Jan 2017 3 months
Marketing & Operations Intern
SOL59 Pte Ltd

SOL59 is a full-service IT consulting agency specializing in web and app development.

  • Attained Google Analytics Individual Qualification (GAIQ) Certification.
  • Executed EDM campaigns independently.
  • Prepared and wrote articles for the company’s blog.
  • Provided tech support as required.
  • Created and generated website content.

Education

Jan 2015 - Oct 2017 2 years 9 months
Bachelor of Business, Management & Marketing
Murdoch University

Portfolio

1 item