<ul><li>First Class Honours.</li><li>Received Best Graduate Award for Degree in Fashion and Marketing.</li><li>Was a NAFA Entry Scholar AY2013-2014.</li></ul>

<ul><li>Earned Best Graduate Award for Diploma in Fashion Merchandising and Marketing.</li><li>Received Ngee Ann Kongsi Merit Award AY2011-2012.</li></ul>

<ul><li>Studied General Paper, Economics, Mathematics, Chemistry, Physics and Project Work.</li><li>Was a secretary and a member of Cheerleading Team - VJ Knights.</li></ul>

SuperOrdinary.Co is a millennial brand portfolio group focusing on bringing premium global brands to China, specialising in beauty, and personal care.<ul><li>Handled multiple in-house brands with a mix of portfolios including brands on cosmetics and men's self-care for the international market with a focus on USA and Australia.</li><li>Crafted branding for brand launches including website UX and contents, copywriting, brand messaging, packaging and customer impressions.</li><li>Created customer journey mapping and was in charge of content marketing, curation and copywriting.</li><li>Was responsible for social media and influencer management.</li><li>Developed marketing strategies, business growth reports and social marketing performance reports.</li><li>Performed forecasting and analysis of marketing budgets and revenue.</li></ul>

Global Social Media & Influencer Marketing Consultant

Supernova Ptd Ltd is a social e-commerce company creating innovative health, beauty and fitness products headquartered in Singapore.<ul><li>Worked closely with major stakeholders including the design, acquisitions, operations and customer service teams to ensure a smooth end-to-end customer journey.&nbsp;</li><li>Was fully responsible in the forefront selection of appropriate and relevant influencers that represent the brand. </li><li>Took measured risks, analyzed a balance between influencer and agency relations and expectations, and maintained a consistent brand voice whilst making sense of the latest social trends.</li><li>Handled budget management and influencer marketing spend through Google Analytics.</li><li>Introduced and created influencer performance tracking report and monthly influencer marketing spend performance to track ROI and social media growth. </li><li>Spearheaded product expansion partnership projects with influencers and led negotiations and proposals on potential partnerships for new product lines.</li><li>Led the front-line communication efforts including strategy, content creation and writing, PR, social communication, analytics, and customer support.</li></ul>

Influencer Marketing & Community Manager for BodyBoss

<ul><li>Assisted on the frontline of social media strategies with a customer-first approach and managed multiple in-house brands, building and maintained relationships with VIP customers and influencers.</li><li>Explored, learn and kept up with global trends and consumers’ changing behaviour and reached out to all markets worldwide.</li><li>Managed the top of the funnel, fed consumers with branded contents through various platforms including Instagram, Facebook, YouTube and blogs.</li><li>Supported each brand’s content, ad strategy, social media marketing, relationship building and SEO.</li></ul>

Influencer Marketing Executive

DanA'rte International is a Singaporean fashion apparel company involved in design, garment manufacturing and distribution of womens wear apparel in medium high to high.<ul><li>Created graphic and print development for T-shirts and uniform designs using the Adobe Illustrator and Photoshop software.&nbsp;</li><li>Generated textile prints through the use of individual company’s logos in line with company’s branding and marketing requirements.</li></ul>

Textile Graphic and Print Designer

Love Organic Singapore is a local startup and distributor bringing in natural beauty and skincare products.<ul><li>Assisted in branding and marketing of a beauty business from scratch.</li><li>Set up and managed social media platforms including Facebook and Instagram to drive online traffic and increase brand awareness and sales.</li><li>Crafted social media campaigns, content management, including graphics for all on- and offline media.</li><li>Was in charge of copywriting as well as logo creation.</li></ul>

Campaigns Manager

<ul><li>Refined the corporate brand messaging for Lazada Fashion and LZD, an in-house private label.</li><li>Ensured consistent brand alignment across six countries, including creative fashion press release write-ups and circulation.</li><li>Was in charge of building brand awareness regionally, partnerships and tie-ups and secured features and influencer engagement through online fashion community and media, Clozette and Style.id.</li><li>Managed all social media accounts for Lazada Fashion across Southeast Asia. </li><li>Worked with the graphics team for daily content on Facebook and Instagram to align with the onsite campaigns and new social media campaigns and editorial stories. </li><li>Crafted creative content writing for Lazada Fashion's online presence including the SEO copy for fashion headers on the Lazada websites.</li><li>Handled events marketing and executed two key events, Media &amp; Blogger Showroom and LZD Launch Party.</li></ul>

Regional Brand and Marketing Executive for Fashion

<ul><li>Handled all marketing including PR-initiatives for both corporate and consumer-related marketing.</li><li>Generated the copy for the corporate identity guide and suggested improvisations for the layout and designs of corporate materials. </li><li>Assisted in the designing of infographic icons and leaflet for the recruitment drive and press releases. </li><li>Coordinated on a regional (six countries) and local level and delved into sourcing, liaising and props designs for the in-house label, LZD’s fashion launch showroom and runway event party.&nbsp;</li><li>Performed daily market research on competitors and other B2C competitors and shared successful stories, adaptations, marketing ideas and campaigns to the team.</li></ul>

Regional Brand and Communications Assistant

Handled branding for brand launches including website UX and contents, copywriting, brand messaging, packaging and customer impressions.

Super Ordinary Co

Chloe Lee

Was responsible for Influencer management and content marketing for multiple brands.

Supernova

Chloe crafted brand messaging and alignment for Lazada Fashion and LZD and managed events marketing for two events, Media & Blogger Showroom and LZD Launch Party.

Lazada

English (British)

Chloe Lee is a branding and influencer marketing enthusiast with over five years of experience in developing brand voice and messaging, crafting social media-focused marketing strategies and PR initiatives and expanding influencer database. At Lazada, she refined the corporate brand messaging for Lazada Fashion and LZD, an in-house private label and secured features and influencer engagement through online fashion community and media, Clozette and Style.id. Chloe enjoys bringing the spirit of brands to life, telling their stories and engaging with their consumers at an emotional level across various platforms.

Chloe Lee

Employment Highlights

Education Highlights

Portfolio

Super Ordinary Co

Supernova

Lazada

Super Ordinary Co

Supernova

Lazada