SuperOrdinary.Co is a millennial brand portfolio group focusing on bringing premium global brands to China, specialising in beauty, and personal care.

• Handled multiple in-house brands with a mix of portfolios including brands on cosmetics and men's self-care for the international market with a focus on USA and Australia.
• Crafted branding for brand launches including website UX and contents, copywriting, brand messaging, packaging and customer impressions.
• Created customer journey mapping and was in charge of content marketing, curation and copywriting.
• Was responsible for social media and influencer management.
• Developed marketing strategies, business growth reports and social marketing performance reports.
• Performed forecasting and analysis of marketing budgets and revenue.

Supernova Ptd Ltd is a social e-commerce company creating innovative health, beauty and fitness products headquartered in Singapore.

• Worked closely with major stakeholders including the design, acquisitions, operations and customer service teams to ensure a smooth end-to-end customer journey. 
• Was fully responsible in the forefront selection of appropriate and relevant influencers that represent the brand.
• Took measured risks, analyzed a balance between influencer and agency relations and expectations, and maintained a consistent brand voice whilst making sense of the latest social trends.
• Handled budget management and influencer marketing spend through Google Analytics.
• Introduced and created influencer performance tracking report and monthly influencer marketing spend performance to track ROI and social media growth.
• Spearheaded product expansion partnership projects with influencers and led negotiations and proposals on potential partnerships for new product lines.
• Led the front-line communication efforts including strategy, content creation and writing, PR, social communication, analytics, and customer support.

• Assisted on the frontline of social media strategies with a customer-first approach and managed multiple in-house brands, building and maintained relationships with VIP customers and influencers.
• Explored, learn and kept up with global trends and consumers’ changing behaviour and reached out to all markets worldwide.
• Managed the top of the funnel, fed consumers with branded contents through various platforms including Instagram, Facebook, YouTube and blogs.
• Supported each brand’s content, ad strategy, social media marketing, relationship building and SEO.

DanA'rte International is a Singaporean fashion apparel company involved in design, garment manufacturing and distribution of womens wear apparel in medium high to high.

• Created graphic and print development for T-shirts and uniform designs using the Adobe Illustrator and Photoshop software. 
• Generated textile prints through the use of individual company’s logos in line with company’s branding and marketing requirements.

Love Organic Singapore is a local startup and distributor bringing in natural beauty and skincare products.

• Assisted in branding and marketing of a beauty business from scratch.
• Set up and managed social media platforms including Facebook and Instagram to drive online traffic and increase brand awareness and sales.
• Crafted social media campaigns, content management, including graphics for all on- and offline media.
• Was in charge of copywriting as well as logo creation.

• Refined the corporate brand messaging for Lazada Fashion and LZD, an in-house private label.
• Ensured consistent brand alignment across six countries, including creative fashion press release write-ups and circulation.
• Was in charge of building brand awareness regionally, partnerships and tie-ups and secured features and influencer engagement through online fashion community and media, Clozette and Style.id.
• Managed all social media accounts for Lazada Fashion across Southeast Asia.
• Worked with the graphics team for daily content on Facebook and Instagram to align with the onsite campaigns and new social media campaigns and editorial stories.
• Crafted creative content writing for Lazada Fashion's online presence including the SEO copy for fashion headers on the Lazada websites.
• Handled events marketing and executed two key events, Media & Blogger Showroom and LZD Launch Party.

• Handled all marketing including PR-initiatives for both corporate and consumer-related marketing.
• Generated the copy for the corporate identity guide and suggested improvisations for the layout and designs of corporate materials.
• Assisted in the designing of infographic icons and leaflet for the recruitment drive and press releases.
• Coordinated on a regional (six countries) and local level and delved into sourcing, liaising and props designs for the in-house label, LZD’s fashion launch showroom and runway event party. 
• Performed daily market research on competitors and other B2C competitors and shared successful stories, adaptations, marketing ideas and campaigns to the team.

• First Class Honours.
• Received Best Graduate Award for Degree in Fashion and Marketing.
• Was a NAFA Entry Scholar AY2013-2014.

• Earned Best Graduate Award for Diploma in Fashion Merchandising and Marketing.
• Received Ngee Ann Kongsi Merit Award AY2011-2012.

• Studied General Paper, Economics, Mathematics, Chemistry, Physics and Project Work.
• Was a secretary and a member of Cheerleading Team - VJ Knights.