Chris Smith
SEO Strategist

Chris Smith

SEO manager & web strategist at Mortgage Choice.
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About

Chris Smith is an SEO strategist with over 14 years' experience across various industries and markets. His areas of expertise include technical and local SEO, content strategy, lead generation, and conversion optimization. At Mortgage Choice, he developed and implemented organic SEO strategy for its head office and numerous franchise owners throughout Australia. Chris has experience using SEO tools such as SEMrush, WordTracker, Ahrefs, Majestic, Moz, Onpage, Screaming Frog, and DeepCrawl. He also holds certifications in Google Analytics, Google AdWords, Google Ads Display, and Structured Data Certificate (technical SEO) from Yoast SEO Academy.

Employment

3 roles
Mar 2010 - Present 16 years 1 month
SEO & Web Optimization Manager
Reboot IT

Reboot IT provides a range and quantity of quality refurbished computer equipment in Australia.

  • Created and managed the digital presence of Reboot IT.
  • Set up the initial site architecture/URL structure of the website.
  • Conducted keyword research, strategy, and targeting for Australian and international markets.
  • Created and executed content strategy and copywriting.
  • Developed conversion optimization techniques to improve e-commerce sales.
  • Performed website migration and rebuild, as well as white hat link building.
  • Grew Reboot IT as Australia’s leading and largest seller of used and refurbished computers, with more than ninety percent of sales generated online.
  • Reached top organic search engine rankings on Google throughout Australia for the biggest and most valuable keywords target, including “refurbished computers”, “used computers” and “used laptops”.
Jan 2004 - Present 22 years 3 months
SEO Manager & Web Strategist
Mortgage Choice
  • Developed and implemented organic SEO strategy for Mortgage Choice head office and numerous franchise owners throughout Australia.
  • Provided content strategy, creation, and optimization from the initial stage of researching keywords, right through to publishing the content and finally making it rank organically ahead of competitors.
  • Collaborated with internal teams and external agencies for website content and design initiatives.
  • Coordinated a website rebuild and content migration.
  • Added relevant structured data to assist with search rankings.
  • Set up and managed Google Ads campaigns.
  • Provided reputation management.
  • Delivered consistently strong organic keyword rankings for the most competitive and valuable terms in the industry, including “mortgage brokers” and “home loans”.
  • Launched a variety of new service offerings for the business online, which are now ranking strongly on the search engines and generate consistent lead numbers.
Dec 2010 - Present 15 years 4 months
Head of Digital (SEO)
National Property Buyers

National Property Buyers is a full service property agency offering buyer's advocacy, vendor advocacy (selling advocacy), and property management.

  • Provided full responsibility for the creation and ongoing digital footprint of the business, including lead generation and conversion optimization.
  • Developed SEO strategies, including technical, local, content strategy and creation, and hands-on implementation.
  • Managed an in-house team of copywriters and digital marketers.
  • Maximized organic search rankings across Australia and worldwide for targeted keywords and pages.
  • Performed strategic link building to improve domain authority and rankings.
  • Managed the website to ensure that it is fast and user friendly, for human visitors as well as search engine crawlers.
  • Handled paid advertising (SEM) via Google Ads and Facebook Ads.
  • Grew National Property Buyers as Australia’s leading property buyer’s agent. This has been achieved primarily through the “digital” success of the business.
  • Reached top 5 Google organic rankings for dozens of highly competitive, generic and valuable keywords, including the most sought after keywords in the industry “buyer’s agent” and “buyers advocate”.