Chris Smith

Reboot IT provides a range and quantity of quality refurbished computer equipment in Australia.

• Created and managed the digital presence of Reboot IT.
• Set up the initial site architecture/URL structure of the website.
• Conducted keyword research, strategy, and targeting for Australian and international markets.
• Created and executed content strategy and copywriting.
• Developed conversion optimization techniques to improve e-commerce sales.
• Performed website migration and rebuild, as well as white hat link building.
• Grew Reboot IT as Australia’s leading and largest seller of used and refurbished computers, with more than ninety percent of sales generated online.
• Reached top organic search engine rankings on Google throughout Australia for the biggest and most valuable keywords target, including “refurbished computers”, “used computers” and “used laptops”.

• Developed and implemented organic SEO strategy for Mortgage Choice head office and numerous franchise owners throughout Australia.
• Provided content strategy, creation, and optimization from the initial stage of researching keywords, right through to publishing the content and finally making it rank organically ahead of competitors.
• Collaborated with internal teams and external agencies for website content and design initiatives.
• Coordinated a website rebuild and content migration.
• Added relevant structured data to assist with search rankings.
• Set up and managed Google Ads campaigns.
• Provided reputation management.
• Delivered consistently strong organic keyword rankings for the most competitive and valuable terms in the industry, including “mortgage brokers” and “home loans”.
• Launched a variety of new service offerings for the business online, which are now ranking strongly on the search engines and generate consistent lead numbers.

National Property Buyers is a full service property agency offering buyer's advocacy, vendor advocacy (selling advocacy), and property management.

• Provided full responsibility for the creation and ongoing digital footprint of the business, including lead generation and conversion optimization.
• Developed SEO strategies, including technical, local, content strategy and creation, and hands-on implementation.
• Managed an in-house team of copywriters and digital marketers.
• Maximized organic search rankings across Australia and worldwide for targeted keywords and pages.
• Performed strategic link building to improve domain authority and rankings.
• Managed the website to ensure that it is fast and user friendly, for human visitors as well as search engine crawlers.
• Handled paid advertising (SEM) via Google Ads and Facebook Ads.
• Grew National Property Buyers as Australia’s leading property buyer’s agent. This has been achieved primarily through the “digital” success of the business.
• Reached top 5 Google organic rankings for dozens of highly competitive, generic and valuable keywords, including the most sought after keywords in the industry “buyer’s agent” and “buyers advocate”.