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Cian Kennedy

Cian Kennedy

Digital Marketer

Former senior CRM strategy lead at Uber.

Cian Kennedy is an experienced growth marketing and operations lead specializing in data analytics, CRM, growth, and early market launch. He has worked as a CRM strategy lead at Uber for four years, launching markets such as Irish, Northern Irish, and UK region markets and developing retention and engagement. His diverse skills also include copywriting and email creation using MailChimp, Salesforce Cloud, and Iterable.

Growth Marketing
Data Analytics
CRM
Copywriting
Email Marketing
Digital Marketing
Social Media Marketing
Marketing Communications
Marketing Strategy
Customer Acquisition
Public Relations
SQL
Performance Marketing
Cian Kennedy

Cian Kennedy

Former senior CRM strategy lead at Uber.

Digital Marketer

Cian is Available for Projects

Work with Cian

Employment Highlights

Head of Growth

Urban Jungle Insurance

August 2019 - Present (2 years 1 month)

Head of Growth

Coconut

April 2019 - August 2019 (4 months)

Head of Growth

Fat Llama

April 2018 - August 2019 (1 year 4 months)

Senior CRM Strategy Lead

Uber

January 2014 - April 2018 (4 years 3 months)

Education Highlights

Bachelor of Science, Business & Management

Dublin Institute of Technology

January 2008 - December 2012 (4 years 11 months)

International Business Program, Business

Umeå University

January 2010 - December 2011 (1 year 11 months)

Portfolio

YouTube

100minds Round 2: Barnardos Ireland & Blossom Ireland

TechCrunch

Fat Lama, the Online Marketplace for Renting Out Things You Own, Raises $10M

Forbes

Fat Lama: The 'Airbnb For Renting Almost Anything' Raises $10 Million

YouTube

100minds Round 2: Barnardos Ireland & Blossom Ireland

TechCrunch

Fat Lama, the Online Marketplace for Renting Out Things You Own, Raises $10M

Forbes

Fat Lama: The 'Airbnb For Renting Almost Anything' Raises $10 Million

Resume

Head of Growth

Urban Jungle Insurance

August 2019 - Present (2 years 1 month)

Urban Jungle offers home contents and tenants liability insurance powered by technology and designed for urban life.

  • Devised and implemented data-led acquisition strategies, optimizing every part of the sales funnel.
  • Identified and scaled paid digital acquisition channels, including PPC, social, partnerships and affiliates, SEO, content, and email.

Head of Growth

Coconut

April 2019 - August 2019 (4 months)

Coconut specializes in delivering a finance-management tool for freelancers, small business directors, and the self-employed.

  • Brought on to transform the company’s growth strategy, set up their data structure, and develop the team.
  • Managed and developed all acquisition channels through agency or personally.
  • Developed data structure, built out all company dashboards, and set out core growth analytics to understand funnels.
  • Hired out the growth team.
  • Improved conversion, engagement, and retention metrics through CRM and product initiatives.

Head of Growth

Fat Llama

April 2018 - August 2019 (1 year 4 months)

Fat Llama is a peer-to-peer rental marketplace that allows people to rent spare items to others nearby, fully insured.

  • Owned the growth organization for post-Series A marketplace startup backed by Atomico, Y Combinator, and Greylock Partners.
  • Built the core growth marketing strategy for the company and developed through the use of data analysis.
  • Developed out BI and growth analytics using SQL.
  • Managed teams, including data, CRM, PR, paid acquisition, performance marketing, and growth managers to deliver core company OKRs and achieve high growth targets.
  • Built company CRM flows and ran weekly CRM experiments to increase retention and engagement among the user base, automating all experiments that proved statistically significant.

Senior CRM Strategy Lead

Uber

January 2014 - April 2018 (4 years 3 months)

  • Launched multiple markets and scaled Uber in the early stage of the company’s life.
  • Worked cross-functionally with multiple teams and stakeholders to develop user journeys and implement the company’s core CRM flows.
  • Set and informed the overall company and marketing strategy to both acquire and retain customers.
  • Developed customer acquisition.
  • Managed data reporting and statistical analysis for marketing campaigns.
  • Introduced and developed advanced customer segmentation methods, such as RFM, to inform overall marketing strategy and develop lifecycle automation.

Education

Bachelor of Science, Business & Management

Dublin Institute of Technology

January 2008 - December 2012 (4 years 11 months)

International Business Program, Business

Umeå University

January 2010 - December 2011 (1 year 11 months)