Mavis Ngui
Copywriter

Mavis Ngui

Worked on Procter & Gamble and Unilever accounts.

About

A content-driven creative, Mavis Ngui has over eight years of experience spanning print publishing, digital marketing, press relations, and commercial campaigns. At Cosmopolitan Singapore, she has written on topics from beauty, health, travel, and social issues to celebrity profiles. Mavis has also worked as a senior copywriter at HUGE Singapore where she has developed content strategy, creative direction, social and digital copywriting for various clients including Procter & Gamble. Her skill sets also include SEO writing, product styling, and photography.

Employment

5 roles
May 2016 - Apr 2019 2 years 11 months
Senior Copywriter
Huge Singapore

Huge Singapore provides digital design, business strategy, technology, and marketing services to local, regional, and global companies operating throughout the Asia Pacific.

  • Developed content strategy, creative direction, social and digital copywriting for Procter & Gamble.
  • Researched industry-related topics and identified gaps in the content. 
May 2014 - Apr 2016 1 year 11 months
Senior Associate Copywriter
SapientNitro

SapientNitro is a marketing and advertising agency for Global 1000 clients, such as Chrysler, Citi, The Coca-Cola Company, Lufthansa, Target, and Vodafone, in 31 cities across The Americas, Europe and Asia-Pacific.

  • Oversaw content strategy, curation, and production for Unilever.
  • Managed packaging and brand revamp for JYSK.
Apr 2013 - Apr 2014 1 year
Features Writer
Cosmopolitan, SPHM Pte Ltd

Cosmopolitan is an international fashion and entertainment magazine for women.

  • Created features, lifestyle, beauty, and special report journalism.
  • Wrote on topics from beauty, health, travel, and social issues to celebrity profiles.
Oct 2012 - Apr 2013 6 months
Marketing & PR Executive
Doorstep Luxury

Doorstep Luxury is a fashion online retailer in Singapore featuring designer handbags and fine and fashion jewellery.

  • Managed marketing and press relations for both digital and offline mediums.
  • Pitched stories to the media, prepared media kits, and organized press conferences.
Nov 2011 - Nov 2012 1 year
Content Writer
MediaCorp Pte Ltd

Mediacorp is a Singaporean commercial broadcasting conglomerate specializing in media, broadcast, print, events, content production news, OOH and publishing.

  • Produced, edited, and curated local content for over ten licensed young readers’ monthly titles.
  • Researched industry-related topics, combining online sources, interviews, and studies.

Education

Jan 2012 - Dec 2013 1 year 11 months
Bachelor of Arts (Hons), Communications
Royal Melbourne Institute of Technology

Portfolio

7 items