Liz Deranja

Sidecar Health creates personalized and affordable health insurance for individuals.

• Helped start a company from the ground up as part of founding team of five employees.
• Led all aspects of brand communication, including developing brand voice, positioning strategy, and content creation.
• Developed and implemented customer success strategies around customer education, feedback, referrals, and testimonials.
• Oversaw media strategy while working with public relations agencies to obtain placements in both local and mainstream media.
• Developed and oversaw all company messaging including website content, educational videos, email campaigns, press releases, Op-Ed pieces, internal on-boarding decks, B2B marketing collateral, public relations pitches, and social media.
• Developed People Ops strategies, including defining and implementing company culture, recruiting, and on-boarding new employees.
• Hired and worked with agencies and freelancers to deliver on all media, communication, and marketing goals.
• Supported the sales team with various content creation including broker training and marketing guides, presentations, brochures, advertisements, and other materials.
• Conducted localization of website, marketing materials, and product messaging to target Spanish-speaking audiences.
• Collaborated on pitch deck that landed Series A funding ($7 million).

• Worked with various companies to produce content and advise on marketing and communication strategies across the technology, real estate, and travel industries.
• Provided services in copywriting, brand development, content creation, communication management, email campaigns, and social media.

Katch is an advertising technology company specializing in real-time bidding platforms for direct response advertising.

• Developed, planned, and executed on B2B and B2C marketing initiatives for white-label technology platform, as well as core brands, Healthplans.com and AutoInsurance.net.
• Created whitepapers and media pitches using company data.
• Effectively led the company through a rebranding process after determining appropriateness.
• Oversaw website copy and content pertaining to sales collateral and quarterly company updates.
• Managed all brand communication both internally and externally and collaborated on deck that contributed to eventual sale.
• Project managed various initiatives, including search engine optimization for brand websites, and developing and implementing revenue optimization strategies for clients.

Katch is an advertising technology company specializing in real-time bidding platforms for direct response advertising.

• Prepared strategic online content for partnerships, namely Yahoo! Homes and Yahoo! Education, while working to meet revenue goals for clients.
• Managed the editorial calendar and ensured timely publication.

• Directed the sales and marketing of textbooks, supplements, and educational software to administrators, groups, departments, and academic bookstores of higher-education institutions in metro Los Angeles, touching over 50,000 instructors and 200,000 students.
• Provided administrative and functional support to publishing manager.

Preferred Global Health is an international provider of critical illness management and insurance programs.

• Spearheaded new marketing and sales initiatives that included repositioning of the brand and production of new marketing tools across international offices.
• Managed communication with high-profile international clientele seeking U.S.-based medical treatment.

• Minor in leadership studies.
• Assistant news editor at university newspaper.
• Student Senate member (College of Communications representative).
• Director of events and director of risk management at Alpha Phi Sorority.
• Work-study program running administrative needs for psychology department.
• Completed international relations program abroad at the Jagiellonian University in Krakow, Poland (one semester).