Liz Deranja

About

Liz Deranja is a marketing and communications professional with over eight years' experience across various industries, including tech, health/wellness, travel, and real estate. She is highly proficient in brand strategy, copywriting, content creation, PR/communications management, digital marketing/advertising, social media, and email. At John Wiley & Sons, she directed the sales and marketing of textbooks, supplements, and educational software to administrators, groups, departments, and academic bookstores of higher-education institutions in metro Los Angeles.

Employment

6 roles

Dec 2017 - Present 8 years 5 months

Director of Marketing

Sidecar Health

Sidecar Health creates personalized and affordable health insurance for individuals.

Helped start a company from the ground up as part of founding team of five employees.
Led all aspects of brand communication, including developing brand voice, positioning strategy, and content creation.
Developed and implemented customer success strategies around customer education, feedback, referrals, and testimonials.
Oversaw media strategy while working with public relations agencies to obtain placements in both local and mainstream media.
Developed and oversaw all company messaging including website content, educational videos, email campaigns, press releases, Op-Ed pieces, internal on-boarding decks, B2B marketing collateral, public relations pitches, and social media.
Developed People Ops strategies, including defining and implementing company culture, recruiting, and on-boarding new employees.
Hired and worked with agencies and freelancers to deliver on all media, communication, and marketing goals.
Supported the sales team with various content creation including broker training and marketing guides, presentations, brochures, advertisements, and other materials.
Conducted localization of website, marketing materials, and product messaging to target Spanish-speaking audiences.
Collaborated on pitch deck that landed Series A funding ($7 million).

May 2007 - Present 19 years

Marketing & Communications Consultant

Independent

Worked with various companies to produce content and advise on marketing and communication strategies across the technology, real estate, and travel industries.
Provided services in copywriting, brand development, content creation, communication management, email campaigns, and social media.

Jan 2013 - Dec 2017 4 years 11 months

Head of Corporate Marketing

Katch

Katch is an advertising technology company specializing in real-time bidding platforms for direct response advertising.

Developed, planned, and executed on B2B and B2C marketing initiatives for white-label technology platform, as well as core brands, Healthplans.com and AutoInsurance.net.
Created whitepapers and media pitches using company data.
Effectively led the company through a rebranding process after determining appropriateness.
Oversaw website copy and content pertaining to sales collateral and quarterly company updates.
Managed all brand communication both internally and externally and collaborated on deck that contributed to eventual sale.
Project managed various initiatives, including search engine optimization for brand websites, and developing and implementing revenue optimization strategies for clients.

Nov 2012 - Jan 2013 2 months

Editor

Katch

Katch is an advertising technology company specializing in real-time bidding platforms for direct response advertising.

Prepared strategic online content for partnerships, namely Yahoo! Homes and Yahoo! Education, while working to meet revenue goals for clients.
Managed the editorial calendar and ensured timely publication.

Nov 2010 - Nov 2012 2 years

Publisher's Representative

John Wiley & Sons

Directed the sales and marketing of textbooks, supplements, and educational software to administrators, groups, departments, and academic bookstores of higher-education institutions in metro Los Angeles, touching over 50,000 instructors and 200,000 students.
Provided administrative and functional support to publishing manager.

Aug 2007 - Nov 2010 3 years 3 months

Marketing Executive

Preferred Global Health

Preferred Global Health is an international provider of critical illness management and insurance programs.

Spearheaded new marketing and sales initiatives that included repositioning of the brand and production of new marketing tools across international offices.
Managed communication with high-profile international clientele seeking U.S.-based medical treatment.