Joel Jeffery
Graphic Designer

Joel Jeffery

Skilled in illustration, logo design, brand identity, animation, & digital marketing design.
Work with Joel Work with a Graphic Designer

About

Joel Jeffery is an experienced graphic designer with a demonstrated history of working in the travel, hospitality, and retail industries. He has a diverse skillset with experience in illustration, logo design, branding and identity, animation, and digital marketing design. His past clients include Decante This, Pharmacare, Port Stephens Koalas, Royal Flying Doctor Service, Sketch Collective, and Travelzoo. Joey is proficient in using tools such as Adobe Acrobat, After Effects, InDesign, Illustrator, Lightroom, Photoshop, Mailchimp, Shopify, and Squarespace.

Employment

3 roles
Feb 2018 - Present 8 years 3 months
Creative Director & Graphic Designer
Independent
  • Founded and designed Den Of Foxes design studio, responsible for liaising and managing clients and overseeing all design projects, from conception to delivery. Implemented and managed project tasks, phases and deliverables while ensuring quality and controlling risk. Prioritized tasks/workload for creative resources.
  • Developed creative design solutions for client advertising and in house sale collateral briefs from conception to production, ranging from brand identity, publication advert design, digital animations, illustrations, marketing, and events.
  • Meticulously followed client brand guidelines to enable brand consistency across campaigns and marketing programs.
  • Maintained collaborative relationships and regularly consulted with clients and their marketing teams members to understand requirements, interpret the concepts to be communicated, and to determine strategies to deliver the optimal design solutions.
  • Regularly developed design collateral for print and content marketing in social media advertising and email marketing.
  • Managed web page UI layout design, graphic elements, infographics for sales presentations, email newsletters, and mockups of print and web collateral.
  • Clients: Boemo Collective, Claire’s Cupcakes, Decante This, Design Futures Council, Kismet Culture, Laurie’s Farm Eggs, Newcastle City Farmer’s Market, Pharmacare, Printnova, Quark Expeditions, Royal Flying Doctor’s Service, Studio Carragher, Sunflower Biz Solutions, The Lingerie Truck, The Wilder Things, Travelzoo Australia, Worldwide Printing Kogarah, and Victor Harbor Anglican Church. 
Jan 2017 - Sep 2018 1 year 8 months
Junior Graphic Designer
Worldwide Printing

Worldwide Printing specializes in integrated marketing solutions, online product management, creative design, and printing solutions.

  • Managed a portfolio of brands whilst taking briefs autonomously, providing cost effective and quality design and print solutions innovatively.
  • Communicated and worked with in house printing team to define scope of work for corporate and small business clients.
  • Played a central role in developing creative solutions for client briefs.
  • Managed projects across multiple accounts.
  • Oversaw printing production through print work flow management.
  • Participated in overall print house work flow/process discussions and proposed improvements.
  • Clients: Calvary Hospital, Canterbury-Bankstown Council, CBD Power Services, Georges River Council, St Joseph’s Catholic Primary School, The Good Old Days Concerts, Travelzoo Australia, Waverley Council, and Westpac.
Jun 2016 - Jan 2017 7 months
Graphic Designer
Independent
  • Worked across Newcastle and Sydney in hospitality and other small businesses, managing and completing several projects simultaneously.
  • Met or communicated with clients to understand design brief goals.
  • Produced promotional materials such as point-of-purchase items and brochures.
  • Worked collaboratively with sales and marketing teams across a variety of businesses to execute high quality and contextualized designs across print and digital formats.
  • Clients: abc Restaurant and Bar, Benjamin & Daughters, Flexbody Yoga Studio, NSW Business Chambers, Rustica, Solotel, and The Exchange Restaurant and Bar.

Education

Jan 2016 - Nov 2017 1 year 10 months
Postgraduate Diploma in Design, Graphic Design
UNSW
Feb 2012 - Dec 2015 3 years 10 months
Bachelor of Fine Arts, Fine Arts
University of Newcastle

Portfolio

10 items