Hijanah Hernadez
Content Writer

Hijanah Hernadez

Former writer at Channel NewsAsia.
Work with Hijanah Work with a Content Writer

About

Hijanah Hernandez is a content writer with over seven years of experience writing for international brands across various industries. She creates a range of content, including business profiles, SEO content, B2B copy, EDM, newsletters, white papers, advertorials, video and book scripts, case studies, and more. On a content strategy front, she wields wield messaging and SEO techniques to build brand authority & thought leadership, connecting brands with audiences for sales and marketing conversion outcomes. In 2020, she wrote SEO-focused articles for industry-leading property client in Singapore, lifting Google SERP for keywords to an average of P1-R3, from P2. At CNA, she wrote SEO articles on corporate management and thought leadership for the online platform of 'Start-UP' television show, Singapore's version of the renowned 'Shark Tank'.

Employment

4 roles
Jan 2016 - Present 10 years 3 months
Content Writer & Editor
Independent
  • Wielded messaging and SEO techniques to build brand authority and thought leadership, connecting brands with audiences for sales and marketing conversion outcomes.
  • Digested business profiles and wrote copy for B2B outcomes, including direct mail, newsletters, and white papers via CRM.
  • Used various CMS to upload writing, control user flow, and design accompanying infographics.
  • Experienced in industrial writing, marketing writing, food writing, lifestyle writing, entertainment writing, property writing, eSports writing, technology writing, and research writing.
  • Studied subcultures and the lives of stigmatized communities and people in Singapore.
  • Worked as a writer for ScreenRant, a leading entertainment magazine in US/global entertainment industry.
  • Wrote SEO-focused articles for industry-leading property client in Singapore, lifting SERP for keywords to an average of P1-R3, from P2.
Nov 2018 - Present 7 years 5 months
Chief Project Director
The Fandom Menace

The Fandom Menace is a digital content agency in Singapore, specializing in the arts industry.

  • Helmed the direction and execution of all internal and external creative undertakings by the arts non-profit agency in Singapore.
  • Created and pitched flagship collaborative community projects.
  • Developed understanding of clients’ needs to execute scalable digital content strategies, including design, marketing, and microsites.
  • Managed and communicated with editorial room of 5-10 writers, developed multiple content formats and editorial SEO strategy.
  • Designed infrastructural assets relating to brand authority.
  • Managed progress of key intellectual properties and crowdfunding projects consulted by The Fandom Menace.
  • Oversaw progress and support of crowdfunding arts projects, amounting to a total of $220,000 in 2019.
  • Developed The Fandom Menace's website and social communities, resulting in direct conversations with over 200 aspiring content creators in 2019.
Sep 2016 - Present 9 years 7 months
Content Producer
Justsaying.ASIA

justsaying.asia is a pop culture and lifestyle magazine based in Singapore.

  • Wrote news, reviews, advertorials and content pieces structured around the beats of theatre, film, music, entertainment, and food.
  • Produced video and graphic content for commissioned undertakings, with nightlife and lifestyle focus.
  • Created reviews which have garnered interaction from the cast, directors, creators, or crew of large creative properties such as Matilda, Doctor Sleep, and Captain Marvel.
Aug 2015 - Jun 2016 10 months
Writer
Channel NewsAsia (CNA)
  • Wrote SEO articles on corporate management and thought leadership for online platform of 'Start-UP' television show, Singapore's version of the renowned 'Shark Tank'. 
  • Researched industry-related topics.

Education

Jan 2013 - Dec 2016 3 years 11 months
Diploma, Mass Communication
Ngee Ann Polytechnic

Portfolio

16 items