Hijanah Hernadez

About

Hijanah Hernandez is a content writer with over seven years of experience writing for international brands across various industries. She creates a range of content, including business profiles, SEO content, B2B copy, EDM, newsletters, white papers, advertorials, video and book scripts, case studies, and more. On a content strategy front, she wields wield messaging and SEO techniques to build brand authority & thought leadership, connecting brands with audiences for sales and marketing conversion outcomes. In 2020, she wrote SEO-focused articles for industry-leading property client in Singapore, lifting Google SERP for keywords to an average of P1-R3, from P2. At CNA, she wrote SEO articles on corporate management and thought leadership for the online platform of 'Start-UP' television show, Singapore's version of the renowned 'Shark Tank'.

Employment

4 roles

Nov 2018 - Present 7 years 6 months

Chief Project Director

The Fandom Menace

The Fandom Menace is a digital content agency in Singapore, specializing in the arts industry.

Helmed the direction and execution of all internal and external creative undertakings by the arts non-profit agency in Singapore.
Created and pitched flagship collaborative community projects.
Developed understanding of clients’ needs to execute scalable digital content strategies, including design, marketing, and microsites.
Managed and communicated with editorial room of 5-10 writers, developed multiple content formats and editorial SEO strategy.
Designed infrastructural assets relating to brand authority.
Managed progress of key intellectual properties and crowdfunding projects consulted by The Fandom Menace.
Oversaw progress and support of crowdfunding arts projects, amounting to a total of $220,000 in 2019.
Developed The Fandom Menace's website and social communities, resulting in direct conversations with over 200 aspiring content creators in 2019.

Sep 2016 - Present 9 years 8 months

Content Producer

Justsaying.ASIA

justsaying.asia is a pop culture and lifestyle magazine based in Singapore.

Wrote news, reviews, advertorials and content pieces structured around the beats of theatre, film, music, entertainment, and food.
Produced video and graphic content for commissioned undertakings, with nightlife and lifestyle focus.
Created reviews which have garnered interaction from the cast, directors, creators, or crew of large creative properties such as Matilda, Doctor Sleep, and Captain Marvel.

Jan 2016 - Present 10 years 4 months

Content Writer & Editor

Independent

Wielded messaging and SEO techniques to build brand authority and thought leadership, connecting brands with audiences for sales and marketing conversion outcomes.
Digested business profiles and wrote copy for B2B outcomes, including direct mail, newsletters, and white papers via CRM.
Used various CMS to upload writing, control user flow, and design accompanying infographics.
Experienced in industrial writing, marketing writing, food writing, lifestyle writing, entertainment writing, property writing, eSports writing, technology writing, and research writing.
Studied subcultures and the lives of stigmatized communities and people in Singapore.
Worked as a writer for ScreenRant, a leading entertainment magazine in US/global entertainment industry.
Wrote SEO-focused articles for industry-leading property client in Singapore, lifting SERP for keywords to an average of P1-R3, from P2.

Aug 2015 - Jun 2016 10 months

Writer

Channel NewsAsia (CNA)

Wrote SEO articles on corporate management and thought leadership for online platform of 'Start-UP' television show, Singapore's version of the renowned 'Shark Tank'.
Researched industry-related topics.