Hijanah Hernadez

• Wielded messaging and SEO techniques to build brand authority and thought leadership, connecting brands with audiences for sales and marketing conversion outcomes.
• Digested business profiles and wrote copy for B2B outcomes, including direct mail, newsletters, and white papers via CRM.
• Used various CMS to upload writing, control user flow, and design accompanying infographics.
• Experienced in industrial writing, marketing writing, food writing, lifestyle writing, entertainment writing, property writing, eSports writing, technology writing, and research writing.
• Studied subcultures and the lives of stigmatized communities and people in Singapore.
• Worked as a writer for ScreenRant, a leading entertainment magazine in US/global entertainment industry.
• Wrote SEO-focused articles for industry-leading property client in Singapore, lifting SERP for keywords to an average of P1-R3, from P2.

justsaying.asia is a pop culture and lifestyle magazine based in Singapore.

• Wrote news, reviews, advertorials and content pieces structured around the beats of theatre, film, music, entertainment, and food.
• Produced video and graphic content for commissioned undertakings, with nightlife and lifestyle focus.
• Created reviews which have garnered interaction from the cast, directors, creators, or crew of large creative properties such as Matilda, Doctor Sleep, and Captain Marvel.

The Fandom Menace is a digital content agency in Singapore, specializing in the arts industry.

• Helmed the direction and execution of all internal and external creative undertakings by the arts non-profit agency in Singapore.
• Created and pitched flagship collaborative community projects.
• Developed understanding of clients’ needs to execute scalable digital content strategies, including design, marketing, and microsites.
• Managed and communicated with editorial room of 5-10 writers, developed multiple content formats and editorial SEO strategy.
• Designed infrastructural assets relating to brand authority.
• Managed progress of key intellectual properties and crowdfunding projects consulted by The Fandom Menace.
• Oversaw progress and support of crowdfunding arts projects, amounting to a total of $220,000 in 2019.
• Developed The Fandom Menace's website and social communities, resulting in direct conversations with over 200 aspiring content creators in 2019.

• Wrote SEO articles on corporate management and thought leadership for online platform of 'Start-UP' television show, Singapore's version of the renowned 'Shark Tank'. 
• Researched industry-related topics.