Melanie Antao Fernandes

Edelman is a global communications firm that partners with businesses and organizations to evolve, promote and protect their brands and reputations.

• Covered for the Assistant General Manager who was on Maternity leave until June 2015.
• Managed and directed 8-member staff ranging from account executives to associate account directors with clients in the technology, banking, finance, and corporate fields.
• Clients: Honeywell, Microsoft Mobile Devices, Canon, HSBC, Dubai Islamic Bank, Aon Hewitt, Core Savills, National Bank of Fujairah, Equinix, DHL, and RSA.

APCO Worldwide is a global communication consultancy recognized by the Holmes Report as the "Agency of the Decade"​ and "Best Large Agency to Work For".

• Managed and directed a total of five executives while reporting to the managing director and deputy managing director.
• Successfully managed Schneider Electric, Invensys, eHosting Datafort, and Dubai Silicon Oasis Authority.
• Selected as short-term project manager to head in-house team, implement systems, and get the account up and running.

As a consultant for MCS Action PR/Action Global Communications:

• Provided counsel and managed UAEand regional PR for British Airways, Royal Caribbean, and Aetna.

As a consultant for H+K Strategies:

• Provided leadership and counsel for Dow Chemical, Lenovo, Yahsat, Intel, and Qatar Airways.

As a consultant for Dubai Airshow:

• Built strong relations with international aviation and defense media, a list which spans 800 individuals across the Middle East, UK, Europe, and the US.

ARCH Properties is a real estate brokerage firm in UAE.

• Managed all marketing and communications for the company.
• Provided clients with holistic communication services such as analysis on the real estate market, rentals, and sales.

Weber Shandwick is a leading global communications network that delivers next-generation solutions to brands, businesses and organizations in major markets around the world.

• Oversaw annual PR plans, strategy, and execution.
• Provided client counsel on tactical matters.
• Directed client editorial calendars and all editorial content.
• Managed Corporate Social Responsibility (CSR) activities and Crisis Communications for clients and their stakeholders.
• Clients: British Airways, Zabeel Investments, Honeywell Process Solutions, ExxonMobil project, Carrier, Sony, Marriott Hotels, and Hansgrohe.

• Developed and monitored an account to maximize positive column inches for the client, press releases, features, and tailor made stories for trade journal.
• Managed media contacts, press interviews, press conferences, product launches/events, and budgeting projects.
• Clients: DHL, LG, Arabian Travel Market, Dubai Airshow, Arab Health, Standard Chartered Bank, dmg Exhibitions, Novartis, and Al Dowali Hospital.