Ron Goldberg
Content Marketing Expert

Ron Goldberg

Former principal content & marketing consultant at Z-Wave/Silicon Labs.
Work with Ron Work with a Content Marketing Expert

About

Ron Goldberg is a veteran content specialist with 30 years of award-winning success in a range of B2B and B2C verticals, including consumer and enterprise technologies, health, wellness, and the longevity economy. He was a principal content and marketing consultant at Z-Wave/Silicon Labs, where he led content for marketing communications, presentations, white papers, and video scripts. His expertise includes developed content strategies for global brands such as Sony, Samsung, Canon, HP, and Monster. At The Walt Disney Company, he strategized and created reference materials for Disney Clik, the educational intranet for the Walt Disney Studios' New Technologies Division.

Employment

6 roles
Jan 2019 - Present 7 years 4 months
Content Marketing Expert
Independent
  • Provided content strategy and development services for a broad range of B2B and B2C verticals, including consumer and enterprise technologies, health, wellness, and the longevity economy.
  • Orchestrated digital content strategies across all online platforms.
Jun 2010 - Jan 2019 8 years 7 months
Principal Content & Marketing Consultant
Z-Wave/Silicon Labs
  • Worked as principal content strategist and market development consultant for global leader in enabling technologies for smart environments.
  • Served as content lead for marketing communications, presentations, white papers, and video scripts.
  • Managed communications for Z-Wave Alliance trade association, comprised of over 700 global member companies.
Jun 2002 - Jun 2015 13 years
Content Strategist
Independent
  • Managed Convey Technologies, boutique content consultancy serving technology manufacturers, resellers, marketing agencies, trade associations, and publicists.
  • Developed content strategies and tactics, including editorial and advertorial content development, sales and training presentations, case studies and educational programs for consumers and trade.
  • Clients: Sony, Samsung, Canon, HP, Monster, Z-Wave Alliance, and many others.
Apr 1995 - Feb 2001 5 years 10 months
Chief Content Officer
Etown.com (Collaborative Media Inc.)

Etown.com is a broad-scale portal for consumer electronics.

  • Acted as principal architect of www.etown.com. Chosen "Best of Web" by Time, Entertainment Weekly, Popular Science, Good Housekeeping, and many others.
  • Developed content strategies and tactics, including editorial and advertorial content development, sales and training presentations, case studies and educational programs for consumers and trade.
  • Supervised editorial, multimedia, and interactivity direction for $25 million venture-backed enterprise.
  • Managed 36 full time employees and over 50 freelance/independent contributors/contractors.
  • Clients: Sony, Samsung, Canon, HP, Monster, Z-Wave Alliance, and many others.
Jan 1995 - Nov 1998 3 years 10 months
Content Strategist
The Walt Disney Company
  • Strategized and developed reference materials for Disney Clik, the educational intranet for the Walt Disney Studios' New Technologies Division.
  • Collaborated with Disney experts on topics and editorial direction.
  • Provided assessment and briefing of emerging technologies and associated business possibilities to Disney executives.
  • Dotted line reportage to the vice president of new technologies.
Mar 1993 - Jan 1995 1 year 10 months
National Media Spokesperson
Consumer Technology Association

National Media Spokesperson for producers of the International Consumer Electronics Show (CES). Strategized and performed year-round media tour to introduce emerging technologies and technical trends in over 60 major media markets, encompassing hundreds of national and regional television, radio and print appearances, including CNN, Fox News, CNBC, ABC, MTV, HGTV and NPR.  

Education

Sep 1977 - Jun 1979 1 year 9 months
BFA, Film/Video Production
New York University
Sep 1975 - Jun 1977 1 year 9 months
Undergraduate, Communications
William Paterson University

Portfolio

6 items