<ul>
	<li>Focused on consumer marketing for Casino products, mainly targeted at both existing and potential Genting Rewards loyalty program members.</li>
	<li>Managed campaigns while collaborating with various business units resort-wide and external stakeholders for Casino and non-Casino events and promotions.</li>
	<li>Managed appointed creative agency and liaised with vendors daily.</li>
	<li>Ensured all physical and digital marketing collaterals meet communication objectives while adhering to brand guidelines and regulatory requirements.</li>
	<li>Worked on several projects, including New Year&rsquo;s Eve, World Cup, Chinese New Year and flagship tournament.</li>
	<li>Involved in branding activities, including conceptualizing of direct mailers, product packaging and premium gifts.</li>
	<li>Provided bilingual copywriting and vetting support.</li>
	<li>Managed and allocated marketing assets and inventory, as well as working with stakeholders on the implementation of related infrastructure.</li>
	<li>Raised and handled purchases of marketing expenses via SAP Ariba.</li>
	<li>Assisted event operations when required.</li>
</ul>

Senior Executive, Marketing Communications

Gen.K Jewely is a one stop shop for unique and outstanding jade jewelry in Singapore.

<ul>
	<li>Managed retail and event operations with marketing responsibilities.</li>
	<li>Handled content creation and copywriting for press releases, electronic direct mailers, and social media posts.</li>
	<li>Developed&nbsp;media calendar across platforms.</li>
	<li>Conceptualized and executed marketing initiatives.</li>
</ul>

Boutique Associate

Yale-NUS College is a liberal arts college in Singapore which aims to redefine liberal arts and science education for a complex, interconnected world.

<ul>
	<li>Supported the Art And Music Programs, Writer&rsquo;s Center and Center of Teaching and Learning and its respective directors and associate directors.</li>
	<li>Planned and managed events and liaised with external vendors and partners as required.</li>
</ul>

Senior Executive

Access Communications is a Singapore-based PR agency specializing in strategic communications, audio visual support, public and media relations and digital communications.

<ul>
	<li>Managed content creation, copywriting and events for clients such as Larry Jewelry and Bio-Oil press releases, media alerts, electronic direct mailers, social media posts and interview responses.</li>
	<li>Handled media calendar across platforms.</li>
	<li>Conducted media monitoring of brands coverage.</li>
	<li>Developed PR editorial value assessment for clients.</li>
	<li>Built and maintained relationships with clients and stakeholders.</li>
</ul>

Associate Trainee

Handled campaigns while collaborating with various business units resort-wide and external stakeholders for Casino and non-Casino events and promotions.

Resorts World Sentosa, Singapore

Jia Ying Lim

Created a press release for a Singaporean jewelry store, introducing its Bumblebee-themed series.

Gen.K Jewelry

Managed content creation and copywriting for Larry Jewelry, advertising its Father's Day collection: press releases, media alerts, electronic direct mailers, and social media posts.

Father's Day Collection

Maintained media calendar for Larry Jewelry across platforms.

Media Scheduling

Portfolio

Written a press release to introduce a new addition to the beloved Bumblebee-themed series.

Press Release for Gen.K Jewelry

Developed a press release for Larry Jewelry's unveiling of new flagship collection.

Timeless Nature Collection

English (British)

Jia Ying Lim is a marketing communications professional with experience in campaigns, communications and project management and a demonstrated history of working in fast-paced establishments and both localized and international environments. Specializing in hospitality marketing communications, she has managed campaigns while collaborating with various business units resort-­wide and external stakeholders for casino and non-­casino events and promotions at Resorts World Sentosa. Jia Ying is also skilled in content creation and copywriting for press releases, EDMs) and social media.

Jia Ying Lim

Employment Highlights

Education Highlights

Portfolio

Resorts World Sentosa, Singapore

Gen.K Jewelry

Father's Day Collection

Media Scheduling

Portfolio

Press Release for Gen.K Jewelry

Resorts World Sentosa, Singapore

Gen.K Jewelry

Father's Day Collection

Media Scheduling

Portfolio

Press Release for Gen.K Jewelry