Jia Ying Lim
Hospitality Content Strategist

Jia Ying Lim

Hospitality marketing communications strategist.
Work with Jia Ying Work with a Hospitality Content Strategist

About

Jia Ying Lim is a marketing communications professional with experience in campaigns, communications and project management and a demonstrated history of working in fast-paced establishments and both localized and international environments. Specializing in hospitality marketing communications, she has managed campaigns while collaborating with various business units resort-­wide and external stakeholders for casino and non-­casino events and promotions at Resorts World Sentosa. Jia Ying is also skilled in content creation and copywriting for press releases, EDMs) and social media.

Employment

4 roles
Mar 2017 - Present 9 years 2 months
Senior Executive, Marketing Communications
Resorts World Sentosa
  • Focused on consumer marketing for Casino products, mainly targeted at both existing and potential Genting Rewards loyalty program members.
  • Managed campaigns while collaborating with various business units resort-wide and external stakeholders for Casino and non-Casino events and promotions.
  • Managed appointed creative agency and liaised with vendors daily.
  • Ensured all physical and digital marketing collaterals meet communication objectives while adhering to brand guidelines and regulatory requirements.
  • Worked on several projects, including New Year’s Eve, World Cup, Chinese New Year and flagship tournament.
  • Involved in branding activities, including conceptualizing of direct mailers, product packaging and premium gifts.
  • Provided bilingual copywriting and vetting support.
  • Managed and allocated marketing assets and inventory, as well as working with stakeholders on the implementation of related infrastructure.
  • Raised and handled purchases of marketing expenses via SAP Ariba.
  • Assisted event operations when required.
Jan 2017 - Feb 2017 1 month
Boutique Associate
Gen.K Jewelry

Gen.K Jewely is a one stop shop for unique and outstanding jade jewelry in Singapore.

  • Managed retail and event operations with marketing responsibilities.
  • Handled content creation and copywriting for press releases, electronic direct mailers, and social media posts.
  • Developed media calendar across platforms.
  • Conceptualized and executed marketing initiatives.
Feb 2014 - Dec 2016 2 years 10 months
Senior Executive
Yale-­NUS College

Yale-NUS College is a liberal arts college in Singapore which aims to redefine liberal arts and science education for a complex, interconnected world.

  • Supported the Art And Music Programs, Writer’s Center and Center of Teaching and Learning and its respective directors and associate directors.
  • Planned and managed events and liaised with external vendors and partners as required.
May 2016 - Jul 2016 2 months
Associate Trainee
Access Communications

Access Communications is a Singapore-based PR agency specializing in strategic communications, audio visual support, public and media relations and digital communications.

  • Managed content creation, copywriting and events for clients such as Larry Jewelry and Bio-Oil press releases, media alerts, electronic direct mailers, social media posts and interview responses.
  • Handled media calendar across platforms.
  • Conducted media monitoring of brands coverage.
  • Developed PR editorial value assessment for clients.
  • Built and maintained relationships with clients and stakeholders.

Education

Jan 2012 - Dec 2014 2 years 11 months
Bachelor of Commerce, Management & Marketing
Murdoch University
Jan 2009 - Dec 2012 3 years 11 months
Diploma in Hospitality & Tourism Management, Hospitality & Tourism Management
Temasek Polytechnic

Portfolio

7 items