Work With High Performing Talent On Demand

contact@hiredigital.com | 1 (617) 528-0943

Work With High Performing Talent On Demand

Work With Talent
Daniel Kelly

Daniel Kelly

SEO Specialist

Former head of SEO & content at PHD Media UK.

Daniel Kelly is an SEO expert with experience in developing and implementing SEO strategies for a variety of well-known UK brands, having worked with agencies such as OMD and Starcom. At PHD Media UK, he managed the search strategy and execution on several clients, including Volkswagen Group, The Guardian, Sainsbury’s, and Warner Bros. He also has worked on SEO technical tasks for on and off-page activity for Honda Nordic and Baltic markets. His expertise includes content strategy, affiliate marketing, digital strategy, website management, CMS, native advertising, reputation management, social media, marketing automation, email marketing, and client relations.

SEO Strategy
Organic Search
SEM
SEO Audit
Link Building
Web Analytics
SEO Analysis
Analysis and Reporting
Content Creation
Content Strategy
SEO Keyword Research
Affiliate Marketing
Digital Strategy
Website Management
CMS
Native Advertising
Reputation Management
Social Media Management
Marketing Automation
Email Marketing
Client Relations
Campaign Management
Daniel Kelly

Daniel Kelly

Former head of SEO & content at PHD Media UK.

SEO Specialist

Daniel is Available for Projects

Work with Daniel

Employment Highlights

SEO Consultant

Independent

December 2019 - Present (1 year 9 months)

Head of SEO & Content

Superdrug Online Doctor, Zava & DrEd

October 2018 - December 2019 (1 year 2 months)

SEO Strategist, SEO Manager, Account Director & Head of SEO & Content

PHD Media UK (OMG Group)

March 2014 - October 2018 (4 years 7 months)

Associate Director

OMD EMEA (OMG Group)

October 2016 - February 2017 (4 months)

2 More Entries

Education Highlights

Bachelor of Arts (Combined Hons), Information Systems, Maths & Music

University of Newcastle

September 2006 - September 2010 (4 years)

Resume

SEO Consultant

Independent

December 2019 - Present (1 year 9 months)

  • Developed and implemented SEO strategies for a variety of well-known UK and European brands.
  • Clients: Superdrug Online Doctor, Zava, and DrEd, among others.

Head of SEO & Content

Superdrug Online Doctor, Zava & DrEd

October 2018 - December 2019 (1 year 2 months)

Superdrug Online Doctor, Zava, and DrEd offer online doctor and pharmacy services.

  • Reported into the CMO, responsible for driving organic growth for Superdrug Online Doctor UK and Zava in UK, France, and Germany.
  • Launched new services, content marketing campaigns, and platform changes.
  • Handled a team of three SEO managers, six content managers, 2 doctors, and a medical researcher.
  • Worked with product owners, developers, and UX designers on implementation of SEO recommendations.
  • Provided regular board presentations on SEO progress.
  • Managed successful migration from DrEd to Zava in Germany.
  • Set up an SEO testing framework.

SEO Strategist, SEO Manager, Account Director & Head of SEO & Content

PHD Media UK (OMG Group)

March 2014 - October 2018 (4 years 7 months)

  • Managed the search strategy and execution on several clients, including Volkswagen Group, The Guardian, Sainsbury’s, and Warner Bros.
  • Won Volkswagen Group pitch, including four brands such as Audi, SKODA, VW, and VWFS.
  • Built and managed relationships with clients.
  • Led a team of ten SEO and content specialists.
  • Executed on-site and technical SEO tasks, including implementation and audits.
  • Managed link building and PR campaigns, agencies, and suppliers.
  • Conducted regular client reporting and meetings.
  • Planned against forecasts to weekly and monthly revenue KPI targets (over one million billings).
  • Ran native advertising campaigns.
  • Created and ran SEO training programs for the team.

Associate Director

OMD EMEA (OMG Group)

October 2016 - February 2017 (4 months)

  • Led the SEO strategy for a well-known FMCG brand, PepsiCo.
  • Worked with a team of three who turned around a large amount of SEO deliverables within a tight timeframe, over 200 keyword research, tech, content, and reporting documents.
  • Delivered organic growth at scale through SEO and content recommendations for each brand.

Managing Director & Search Manager

M&K Distribution

March 2013 - March 2014 (1 year)

  • Developed SEO and paid search strategies.
  • Built new site features and trained new employees.
  • Managed day-to-day operations, invoicing, and logistics.

Senior SEO Analyst

Starcom Mediavest

July 2012 - March 2013 (8 months)

  • Handled all SEO technical tasks for on and off-page activity for Honda Nordic and Baltic markets.
  • Delivered Honda UK SEO recommendations and link building.
  • Developed the Honda Europe SEO and PPC integrated EMEA campaign and reporting dashboards.
  • Created Honda content strategy and outreach program.
  • Collaborated with PPC account managers to ensure campaigns were optimized and keywords were part of an integrated digital strategy.
  • Worked in a similar role on a number of other UK and European campaigns, including GE Capital, Florida-Tix, and Tassimo.

Education

Bachelor of Arts (Combined Hons), Information Systems, Maths & Music

University of Newcastle

September 2006 - September 2010 (4 years)