David Gabriel
Account Based Marketing Specialist

David Gabriel

Worked for Sinclair Broadcast Group.
Work with David Work with a Account Based Marketing Specialist

About

David Gabriel is a marketing consultant specializing in account-based marketing. With over five years of experience in creating and executing marketing strategies and tactics, he has worked for various midmarket and Fortune 1000 B2B enterprise companies such as Autodesk, Broadridge, and Bunzl. He excels in creating innovative plans, identifying issues, developing solutions, selling ideas, and leading projects to increase demand generation and revenue growth. David is also highly proficient in using powerful marketing automation software including Marketo and Salesforce.

Employment

4 roles
Jan 2019 - Present 7 years 4 months
Marketing Consultant
Sales Benchmark Index

Sales Benchmark Index is a management consulting firm specializing in sales and marketing.

  • Successfully uncovered $311.2M in revenue growth opportunities from ABM program for a billion dollar software company. Insights were collected through onsite meetings, over 30 interviews with stakeholders, technology including Salesforce and Marketo, and over 100 documents analyzed and assessed.
  • Launched marketing automation technology for Midmarket software client. Strategy has a forecasted impact of $25.2 million and a 12% increase in marketing department efficiency.
  • Consulted billion dollar financial technology company, Broadridge, assessed their corporate message and analyzed marketing touchpoint experience. Uncovered over ten insights that have a significant impact on predictive buying triggers that have the opportunity to increase revenue by 4% ($160 million).
May 2017 - Dec 2018 1 year 7 months
Director of Marketing & Customer Growth
Yip Yip, Inc.

Yip Yip Inc. is a sales engagement platform.

  • Increased software company’s overall revenue by 38%, increased MQL’s by 328%, and reduced overall marketing expenses by 18%. Tech startup reached profitability for the first time, which increased investment opportunities.
  • Provided input into our Marketo and Salesforce integrations. Advised clients that were using Marketo and Salesforce on best practices.
  • Successfully created and implemented a viral word-of-mouth marketing program for mid-market software company resulting in a 141% increase in Facebook reach (over 3.5 million monthly social media views) and a 290% increase in social media blog traffic.
Sep 2016 - Apr 2017 7 months
Digital Marketing Sales Manager
Sinclair Broadcast Group

Sinclair Broadcast Group, Inc. is one of the largest and most diversified television broadcasting companies in the US.

  • Consulted CMO’s, VP’s and other decision-makers on holistic marketing strategies to meet specific revenue objectives. Increased customer retention by 14%.
  • Dental client obtained 6,100 monthly visitors and 1,300 monthly conversions ($684,000 revenue) from effective digital marketing and search engine marketing campaign.
  • Met and exceeded the highest budget in the region by 4%, ($1.2 million). This was accomplished through the effective pipeline, selling, and management of 11 marketing consultants.
Apr 2014 - Sep 2016 2 years 5 months
Digital Marketer
Independent
  • Provided digital and content marketing services for companies in the professional, scientific, healthcare, and technical service industries.
  • Developed and executed digital and content marketing strategies for Mark Spain Real Estate, resulted in a 35% increase in leads, and thousands of additional social media engagements each month (Facebook, Twitter and Instagram). Client’s overall revenue increased $161 million (57% growth), and they received many awards including “Inc. 5000 list of fastest-growing private companies in America”.
  • Effectively executed inbound marketing strategy for Oracle platinum partner, Enrich LLC. Increased link clicks by 625% and leads by 52%. Enrich was successfully acquired by Data Intensity in 2016.
  • Serviced more than 20 clients, many of them on monthly retainers of $500 to $6,000 in MRR. Accomplished business growth through strategic partnerships and over 16 contractors that assisted with project execution.

Education

Jan 2010 - Dec 2013 3 years 11 months
Bachelor of Arts and Sciences, Communications
University At Albany

Portfolio

6 items