Dawn DiLorenzo
Demand Generation Specialist

Dawn DiLorenzo

An independent demand and lead generation strategist.
Work with Dawn Work with a Demand Generation Specialist

About

Dawn DiLorenzo is a lead generation strategist with over 14 years of experience in higher education, software, real estate and financial services industries. With her expertise in developing complex demand and lead generation campaigns, she has successfully increased leads for various companies including DocStar, Valogix LLC, and Blasch Precision Ceramics. She has also worked with various clients on website revamping with various SEO techniques across all web assets to improve visitor conversion rates and search engine results placement. Dawn also loves helping businesses and its people through email, content and SEO strategies that drive prospects to become leads.

Employment

4 roles
Apr 2018 - Present 8 years 1 month
Director of Marketing
Blasch Precision Ceramics

Blasch Precision Ceramics, Inc. produces and markets net shape ceramic and refractory components for clients in and outside of the United States.

  • Developed strategic plan encompassing all facets of demand and lead generation by more than 100% in year one through new marketing tactics.
  • Created new branding to highlight technical sophistication of the company across all media.
  • Worked with consultants to implement Marketo and Sage CRM integration, as well as developed complex demand and lead generation campaigns resulting in hundreds of new leads for the sales team and increased pipeline and revenue.
  • Consulted with department executives to develop operational processes to improve product launches and lead management.
  • Planned and executed programs that ensure positive returns on tradeshow, advertising, and digital investments.
  • Managed internal and external resources to meet department and corporate objectives.
Oct 2011 - Apr 2018 6 years 6 months
Marketing Strategist, Content Creator & Lead Generator
Independent

Locust Grove Marketing provides consulting services specializing in segmentation, marketing strategy, brand positioning, inbound marketing, social media marketing, email marketing, communications, and search engine optimization.

  • Optimized, targeted marketing content and tactics resulting in a 54% increase in organic traffic, a 28% increase in direct traffic, and a 950% increase in social referrals.
  • Developed inbound marketing campaigns, which helped the client achieve greater visibility and highly qualified prospects despite a long sales cycle.
  • Established branding and created multiple customer-facing marketing pieces recognized by the national corporate office for adopting branding company-wide.
  • Crafted strategic marketing plan to establish a new brand between merging companies by conducting a competitive analysis to ensure proper positioning.
  • Created numerous inbound marketing campaigns that resulted in a substantial increase in website traffic and conversions.
  • Developed SEO strategy (on-page/off-page) for top 5, page one Google ranking.
  • Updated and optimized website pages to improve visitor experience and conversion opportunities.
Mar 2014 - Nov 2017 3 years 8 months
Digital Marketing Manager
DocStar

DocStar is a software company offering flexible and innovative enterprise content management and process automation platform.

  • Developed and implemented SEO strategy; movement or maintenance for many targeted keywords to page 1 in SERP.
  • Increased website leads by 20% year over year by developing persona-driven content, and planning and executing innovative digital campaigns; improved organic (over 20%), branded (82%) and referral traffic (28%).
  • Implemented marketing automation software, and planned and executed customer, partner and prospect email campaigns resulting in click-through rates of over 30%.
  • Improved visitor conversion rates and search engine results placement by optimizing website with various SEO techniques across all web assets.
  • Spearheaded website overhaul project and server migration to improve site performance by more than 4x, improving SERP and user experience.
  • Developed an annual strategic marketing plan and presented to the CEO for approval.
  • Compiled, analyzed, and presented KPIs to the executive team on a monthly basis.
  • Created and executed product marketing launch plan for new solutions.
  • Designed high-converting sales enablement tools and documentation.
  • Developed, managed, and reconciled departmental budget.
  • Cultivated and managed all third-party resources, interns, and coordinators.
Apr 2005 - Sep 2011 6 years 5 months
Marketing & Communications Manager
Valogix, LLC

Valogix, LLC develops and provides inventory planning and optimization solutions for small and mid-size businesses worldwide. 

  • Credited with a key role in advancing company from startup to recognized SMB global market player by developing strategic marketing and branding plans.
  • Improved quality leads by 30% while lowering the PPC budget by 70% within the first 12 months of SEO implementation.
  • Achieved first-page search rankings for targeted keywords; SEO strategy accredited with capturing key accounts.
  • Collaborated with product teams to develop content and marketing plans for all new product launches.
  • Authored corporate case studies, one of which was referenced by Aberdeen Research in a 2011 brief.
  • Developed local, national, and global media as a key point of contact.

Education

Jan 2003 - Dec 2005 2 years 11 months
Bachelor of Science in Business Management, Business Management
Skidmore College

Portfolio

7 items