Adam has handled clients like Chief Executives for Corporate Purpose/The CEO Investor Forum (CECP/CIF), Grasshopper Bank, The CXO Fund, American Express, The United Nations, Marsh &amp; McLennan, The Fintech Times, Johnson Controls, as well as several special situations and crisis assignments for various blockchain projects, hedge funds, private equity and venture capital firms, and high-profile individuals.&nbsp; For CECP/CIF:<ul><li>Led a project to develop go-to-market positioning focused on DE&amp;I, ESG, long-term value creation, long-term planning and stakeholder engagement targeted at CEOs, investor relations officers, and institutional investors, while simultaneously serving as head of media relations for re-brand and new services launch.</li><li>Secured 13 pieces of media coverage and two original articles for the organizations head of research.</li></ul>For Grasshopper Bank:<ul><li>Served as the company’s head of external communications.</li><li>Created and executed the bank’s go-to-market external communications, messaging, and media and analyst relations strategy and managed to message around the departure of the founder and CEO.</li><li>Developed the overall communications function for the bank and forecasting future needs and roles.</li></ul>For The CXO Fund:<ul><li>Oversaw all external communications with media, individual and institutional LP’s.</li><li>Developed marketing materials for the firm’s Fund II raise.</li><li>Worked with portfolio companies to establish crucial DE&amp;I and ESG policies at the early stages of their business.</li></ul>For Cogni:<ul><li>Served as head of communications and media for a new digital bank.</li><li>Managed external media and analyst relations program for the CEO and Company.</li><li>Secured over 30 pieces of earned media, inclusion in seven analyst sector reports and over 15 speaking engagements at global conferences events for CEO (Mobile World Congress, Money2020, Horasis, Finovate, and others).</li><li>Led investor relations and wrote all investor-focused communications during the current Series A round.</li></ul>For United Nations:<ul><li>Developed an integrated media and content strategy to engage members of governments, foundations, NGOs, and high-profile individuals and provide education about refugee communities from several conflict zones.</li></ul>For The Free Republic of Liberland:<ul><li>Served as press secretary for an evolving, sovereign state with a blockchain-based economy, located between Croatia and Serbia.</li><li>Maintained relationships with key constituencies including the crypto community, local government organizations, and the nation's citizens across North America and Europe.</li></ul>

Corporate Communications & PR Strategist

<ul><li>Oversaw all public relations and media relations for the Americas.</li><li>Created and established US media presence across top-tier and crypto publications.</li><li>Led communications for the company’s intention to become a publicly-traded entity through a business combination with a SPAC.</li><li>Served as interim head of investor relations and financial communications, working with regulators, investors, and other stakeholders.</li><li>Developed communications strategy and plan, and led RFP process to secure and onboard a PR firm.</li><li>Oversaw all US executive visibility efforts for the Global CEO, US managing director, and other senior leaders.</li><li>Led all planning for key events including Bitcoin Miami, Money2020, LA Blockchain Week, and others.</li></ul>

Head of PR & Communications

<ul><li>Led corporate communications and developed the first media relations program for corporate and investment banking, markets, and multiple industry finance verticals.</li><li>Secured over 65 pieces of media coverage and over 30 TV appearances during tenure.</li><li>Created and manage an ongoing industry-focused media program across tier-1 and trade publications.</li><li>Oversaw all media for regional CEO, heads of investment banking, project finance, infrastructure, energy, oil and gas, loan syndication, FX, credit and rates, and research.</li><li>Wrote and managed all internal communications on behalf of regional and business unit executives.</li><li>Managed all internal and external communications related to the bank’s DE&amp;I and ESG communications and secured inclusion in the Bloomberg Gender-Equality Index (GEI).</li><li>Developed monthly media roundtable series between MUFG sector experts and relevant top-tier and trade journalists.</li><li>Led M&amp;A and deal communications around the MUFG’s role in notable deals across sectors, uncluding Cigna/Express Scripts, CVS/Aetna, AES Southland, Becton Dickinson acquisition of C.R. Bard, and several others.</li></ul>

Vice President of Corporate Communications & Social Media

<ul><li>Led a global, cross-functional integrated communications team of 19, overseeing media relations, social media, and content strategy for all parts of the bank.</li><li>Developed and executed a new corporate narrative and reputation management strategy showcasing the bank’s leadership in ESG, DE&amp;I, social impact investing, renewable energy and project finance, and community development, promoting spokespeople across traditional and social media.</li><li>Implemented a comprehensive process to continuously identify opportunities for media engagement for enterprise executives and leaders across corporate and investment banking and wealth management; responsible for a 40% increase in positive media coverage and an ongoing increase in brand perception.</li><li>Created and executed an award-winning integrated media strategy at the 2014 and 2015 World Economic Forums, and 2015 SALT conference; covered in multiple finance and marketing industry trades.</li><li>Client: Bank of America Merrill Lynch.</li></ul>

Senior Director & Co-US Integrated Communications Practice Lead

<ul><li>Embedded employee and lead strategist on a multi-year engagement to develop and deploy a global media and digital content strategy to get over 200,000 IBM employees across 61 markets on social media.</li><li>Increased regional-executive engagement with trade media and (globally) responsible for over 100 individual pieces of coverage shared millions of times.</li></ul>

Director, Strategy & Planning

So, on the 1st anniversary of the Business Roundtable statement, a communication teams remit is complicated, but not impossible.

A Potential Crisis on the Business Roundtable Statement's Anniversary

Adam Snyder

MoneyLion will become a publicly traded company through a $2.9 billion merger with 'Blank Check' SPAC Fusion Acquisition Corporation.

MoneyLion to Go Public in a $2.9 Billion Merger with Blank Check SPAC Fusion Acquisition Corporation | The Fintech Times

US-based payment card issuing startup, Marqeta, has taken the final steps towards its IPO, seeking a valuation of $10 billion.

Card Issuer Marqeta is the Latest Fintech Unicorn to Join the IPO Frenzy | The Fintech Times

Dosh is best known for creating a consumer app that provides cashback for millions of consumers from thousands of merchants.

Cardlytics to Acquire Cashback Platform Dosh for $275 Million | The Fintech Times

ODX LLC and Fundation Group LLC have announced their businesses will merge to become Linear Financial Technologies (Linear).

Origination Platforms ODX and Fundation to Merge to Form Linear Financial Technologies | The Fintech Times

Stephen Milbank, the co-founder of mobile commerce platform Button, has joined 'nate,' an AI and social commerce startup, as chief revenue officer.

AI Social Commerce Platform 'nate' Taps Button Co-Founder Stephen Milbank as Chief Revenue Officer | The Fintech Times

#Neobank @N26 taps #SiliconValley veteran #entrepreneur Gilles BianRosa @gbianrosa as #ChiefProductOfficer. #digitalbanking #fintech

Chime, N26, Varo, and MoneyLion are banks that have been responsible for most innovation in their field and here is why

US Digital Banking Report: How 4 Companies Have Created and Own Niches in a Very Crowded Category | The Fintech Times

As the world moves towards a cashless economy, eWallets have grown in popularity. Jon Prideaux of Boku explains why.

eWallets: A Challenger Payment Solution Seeking to be the Secure Payment Method of the Future | The Fintech Times

Paytech is built on a simple combination of payments and technology. Two companies building off this simple concept are Dailypay and Pinwheel.

How DailyPay and Pinwheel Are Using Technology To Reinvigorate the World of Payroll | The Fintech Times

Adam Snyder reaches out to fintechs across the US to disprove a know-it-all believing fintechs do nothing for society.

How a Schmegegge (Yiddish for a 'know-it-all') Helped Me Find a New Love for Fintech | The Fintech Times

The Fintech Times

English (British)

Adam Snyder has 20 years of experience in corporate communications and PR, having worked for companies like IBM and Burson Martseller. He has handled clients like Chief Executives for Corporate Purpose/The CEO Investor Forum (CECP/CIF), Grasshopper Bank, The CXO Fund, American Express, The United Nations, Marsh & McLennan, Johnson Controls, as well as several special situation and crisis assignments for various blockchain projects, hedge funds, private equity and venture capital firms, and high-profile individuals. He is also the managing editor for Fintech Times and a regular contributor to communications industry trades publications such as AdAge, AdWeek, PR Week, and PR News.

Adam Snyder

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A Potential Crisis on the Business Roundtable Statement's Anniversary

MoneyLion to Go Public in a $2.9 Billion Merger with Blank Check SPAC Fusion Acquisition Corporation | The Fintech Times

Card Issuer Marqeta is the Latest Fintech Unicorn to Join the IPO Frenzy | The Fintech Times

Cardlytics to Acquire Cashback Platform Dosh for $275 Million | The Fintech Times

Origination Platforms ODX and Fundation to Merge to Form Linear Financial Technologies | The Fintech Times

AI Social Commerce Platform 'nate' Taps Button Co-Founder Stephen Milbank as Chief Revenue Officer | The Fintech Times

A Potential Crisis on the Business Roundtable Statement's Anniversary

MoneyLion to Go Public in a $2.9 Billion Merger with Blank Check SPAC Fusion Acquisition Corporation | The Fintech Times

Card Issuer Marqeta is the Latest Fintech Unicorn to Join the IPO Frenzy | The Fintech Times

Cardlytics to Acquire Cashback Platform Dosh for $275 Million | The Fintech Times

Origination Platforms ODX and Fundation to Merge to Form Linear Financial Technologies | The Fintech Times

AI Social Commerce Platform 'nate' Taps Button Co-Founder Stephen Milbank as Chief Revenue Officer | The Fintech Times