Adam Snyder
PR Strategist

Adam Snyder

Worked for Cigna, Aetna, IBM, and AmEx.
Work with Adam Work with a PR Strategist

About

Adam Snyder has 20 years of experience in corporate communications and PR, having worked for companies like IBM and Burson Martseller. He has handled clients like Chief Executives for Corporate Purpose/The CEO Investor Forum (CECP/CIF), Grasshopper Bank, The CXO Fund, American Express, The United Nations, Marsh & McLennan, Johnson Controls, as well as several special situation and crisis assignments for various blockchain projects, hedge funds, private equity and venture capital firms, and high-profile individuals. He is also the managing editor for Fintech Times and a regular contributor to communications industry trades publications such as AdAge, AdWeek, PR Week, and PR News.

Employment

5 roles
Jun 2015 - Present 10 years 11 months
Corporate Communications & PR Strategist
Independent

Adam has handled clients like Chief Executives for Corporate Purpose/The CEO Investor Forum (CECP/CIF), Grasshopper Bank, The CXO Fund, American Express, The United Nations, Marsh & McLennan, The Fintech Times, Johnson Controls, as well as several special situations and crisis assignments for various blockchain projects, hedge funds, private equity and venture capital firms, and high-profile individuals. 


For CECP/CIF:

  • Led a project to develop go-to-market positioning focused on DE&I, ESG, long-term value creation, long-term planning and stakeholder engagement targeted at CEOs, investor relations officers, and institutional investors, while simultaneously serving as head of media relations for re-brand and new services launch.
  • Secured 13 pieces of media coverage and two original articles for the organizations head of research.

For Grasshopper Bank:

  • Served as the company’s head of external communications.
  • Created and executed the bank’s go-to-market external communications, messaging, and media and analyst relations strategy and managed to message around the departure of the founder and CEO.
  • Developed the overall communications function for the bank and forecasting future needs and roles.

For The CXO Fund:

  • Oversaw all external communications with media, individual and institutional LP’s.
  • Developed marketing materials for the firm’s Fund II raise.
  • Worked with portfolio companies to establish crucial DE&I and ESG policies at the early stages of their business.

For Cogni:

  • Served as head of communications and media for a new digital bank.
  • Managed external media and analyst relations program for the CEO and Company.
  • Secured over 30 pieces of earned media, inclusion in seven analyst sector reports and over 15 speaking engagements at global conferences events for CEO (Mobile World Congress, Money2020, Horasis, Finovate, and others).
  • Led investor relations and wrote all investor-focused communications during the current Series A round.

For United Nations:

  • Developed an integrated media and content strategy to engage members of governments, foundations, NGOs, and high-profile individuals and provide education about refugee communities from several conflict zones.

For The Free Republic of Liberland:

  • Served as press secretary for an evolving, sovereign state with a blockchain-based economy, located between Croatia and Serbia.
  • Maintained relationships with key constituencies including the crypto community, local government organizations, and the nation's citizens across North America and Europe.
Mar 2021 - Nov 2021 8 months
Head of PR & Communications
eToro
  • Oversaw all public relations and media relations for the Americas.
  • Created and established US media presence across top-tier and crypto publications.
  • Led communications for the company’s intention to become a publicly-traded entity through a business combination with a SPAC.
  • Served as interim head of investor relations and financial communications, working with regulators, investors, and other stakeholders.
  • Developed communications strategy and plan, and led RFP process to secure and onboard a PR firm.
  • Oversaw all US executive visibility efforts for the Global CEO, US managing director, and other senior leaders.
  • Led all planning for key events including Bitcoin Miami, Money2020, LA Blockchain Week, and others.
Mar 2017 - Nov 2018 1 year 8 months
Vice President of Corporate Communications & Social Media
MUFG
  • Led corporate communications and developed the first media relations program for corporate and investment banking, markets, and multiple industry finance verticals.
  • Secured over 65 pieces of media coverage and over 30 TV appearances during tenure.
  • Created and manage an ongoing industry-focused media program across tier-1 and trade publications.
  • Oversaw all media for regional CEO, heads of investment banking, project finance, infrastructure, energy, oil and gas, loan syndication, FX, credit and rates, and research.
  • Wrote and managed all internal communications on behalf of regional and business unit executives.
  • Managed all internal and external communications related to the bank’s DE&I and ESG communications and secured inclusion in the Bloomberg Gender-Equality Index (GEI).
  • Developed monthly media roundtable series between MUFG sector experts and relevant top-tier and trade journalists.
  • Led M&A and deal communications around the MUFG’s role in notable deals across sectors, uncluding Cigna/Express Scripts, CVS/Aetna, AES Southland, Becton Dickinson acquisition of C.R. Bard, and several others.
Mar 2013 - Jun 2015 2 years 3 months
Senior Director & Co-US Integrated Communications Practice Lead
Burson-Marsteller
  • Led a global, cross-functional integrated communications team of 19, overseeing media relations, social media, and content strategy for all parts of the bank.
  • Developed and executed a new corporate narrative and reputation management strategy showcasing the bank’s leadership in ESG, DE&I, social impact investing, renewable energy and project finance, and community development, promoting spokespeople across traditional and social media.
  • Implemented a comprehensive process to continuously identify opportunities for media engagement for enterprise executives and leaders across corporate and investment banking and wealth management; responsible for a 40% increase in positive media coverage and an ongoing increase in brand perception.
  • Created and executed an award-winning integrated media strategy at the 2014 and 2015 World Economic Forums, and 2015 SALT conference; covered in multiple finance and marketing industry trades.
  • Client: Bank of America Merrill Lynch.
Feb 2010 - Nov 2012 2 years 9 months
Director, Strategy & Planning
IBM (Via Havas Digital)
  • Embedded employee and lead strategist on a multi-year engagement to develop and deploy a global media and digital content strategy to get over 200,000 IBM employees across 61 markets on social media.
  • Increased regional-executive engagement with trade media and (globally) responsible for over 100 individual pieces of coverage shared millions of times.

Education

Sep 2000 - Jun 2002 1 year 9 months
Bachelor of Science, Political Science
State University of New York at Oneonta

Portfolio

12 items