Yenshiun Chow

About

Yenshiun Chow is a performance marketer with strong competencies in developing, planning and managing performance integrated campaigns in search, social and programmatic. He has a demonstrated history of working on automobile, B2B, e-commerce, entertainment, FMCG, government, property, technology and tourism sectors across Asia-Pacific. At FALCON Agency, Chow is the performance lead for HBO Asia, honestbee, Neuron Mobility, Standard Chartered Bank, Tokio Marine and 28Cubed.

Employment

3 roles

Aug 2018 - Aug 2019 1 year

Digital Performance Manager

FALCON Agency

FALCON Agency is a full-service digital agency serving clients in Southeast Asia specializing in integrated analytics, performance marketing, social media marketing and lifecycle marketing.

Developed and oversaw across all performance marketing function from strategy, audit new clients, set up, optimizations, and reporting for key clients.
Led a team of four executives to carry out all performance marketing operations.
Was involved in media briefing, reporting and coordination with social and creative teams of the agency.
Achieved an increase in the number of orders for honestbee by 75% and reduced CPO by 32% within a month.
Planned the launch of HBO GO streaming app by obtaining 110% new app install within five months with a low CPI of $0.40.
Converted 5,200 new installs with a CPI of $1 and ROAS of 5.86 within a month for Neuron Mobility using Paid Search and Social channels.
Won Google Draft and Experiment pitch against 17 other agencies for honestbee with a reward of USD10,000 credited into the ad account.
Led the pitch in performance marketing strategies and executions (paid social and programmatic) for honestbee, Classpass, and Storytel.

May 2017 - Jul 2018 1 year 2 months

Performance Planner

PHD Singapore

Formulated performance media strategies, cost, and proposals across multiple media channels.
Ran and optimized multi-million campaigns such as Facebook, LinkedIn, SEM, Twitter and YouTube across the APAC region.
Developed and presented a campaign performance report by analyzing and providing the most optimal recommendations, insights, and digital trends.
Managed several accounts including Audi, HP, Ferrero SpA, SAP, and SPRING Singapore.
Restructured HP Print SEM accounts in various markets and obtained 50% increment in conversions and 85% more efficiency in cost per conversions.
Overachieved SAP target of online leads generated by 140% and reduced cost per leads acquired by more than 45% for most key markets with precise omnichannel planning and execution with paid social and SEM.
Led the social campaign for HP and SAP and achieved an average of 60%-100% improvement in CTR/CPL/conversions based on historical data or industry benchmarks.

Jan 2016 - Apr 2017 1 year 3 months

Digital Marketing Specialist

iProperty

Planned and executed client’s real estate developers digital campaign accordingly with due diligence and client request. Highest campaign amount managed is USD200,000. Record of generating over 250 warm leads in 30 days.
Managed and optimized all EDMs, ad display units, paid social and paid search for iProperty Singapore to provide the best result for internal, clients campaigns, and programmatic advertisers (Rubicon Project). Achieved number 1 in traffic acquisition in SEM among competitors with three months.
Worked closely with sales managers from global offices to devise marketing strategies and sales proposal for email, social, paid search or display campaigns.