<ul><li>Managed and executed all marketing activities for Allianze Mortgage Services Inc. </li><li>Built and managed the company-wide CRM, email marketing, SMS marketing, landing page creation, social media marketing, and content creation via video shoot and editing, data scraping, automated marketing, and drip marketing. </li><li>Improved ranking on search engines (SEO) through advertising via Google Ads and Facebook Ads.</li></ul>

Digital Marketing Manager

<ul><li>Oversaw the company's marketing and success development.</li><li>Evaluated and developed the company's marketing strategy.</li><li>Performed competitor research, and lead generation, including organic, paid, and referral-based.</li><li>Managed loan filing and processing.</li><li>Developed promotions and advertisements.</li><li>Set up and execute Lifecycle Marketing Campaigns (including drip emails and texts) via HubSpot, AgileCRM, and Salesforce.</li><li>Supervised social media marketing and PPC/PPL advertising.</li><li>Generated partnerships with established companies within the real estate industry.</li><li>Created, shot, and edited promotional materials (including infographics, photos, and videos).</li><li>Developed content for WordPress and managed SEO and SEM strategy execution.</li><li>Created and managed drip campaigns.</li><li>Researched, developed, and implemented marketing automation software for email and SMS marketing campaigns.</li><li>Performed budget management, copywriting, data scraping, client and partnership survey outreach, and graphic design.</li></ul>

Director of Marketing

<ul><li>Reported directly to VP of Marketing and VP of iView to discuss projects.</li><li>Supervised and trained team members to assure marketing and sales goals are met.</li><li>Represented company at events, press conferences, etc.</li><li>Created new and innovative marketing strategies.</li><li>Set up Lifecycle Marketing Campaigns (including drip emails and texts) via HubSpot.</li><li>Organized and managed trade shows. </li><li>Functioned as the photographer, videographer, editor, and voice-over artist.</li><li>Attended business events and gave demonstrations.</li><li>Supervised the advertising, social media marketing, email marketing, SEO, marketing, and sales.</li><li>Developed designs for product illustrations, websites, flyers, and logos.</li><li>Created flyers, postcards, business cards, and social media advertisements.</li></ul>

<ul><li>Started as a Licensed Insurance Broker, selling various types of insurance policies to businesses and individuals on behalf of insurance companies, including automobile, fire, life, property, medical, dental, and specialized policies such as medical malpractice, worker's compensation, pet insurance, and more. Worked with rating engines and accord forms and applications to generate quotes.</li><li>Worked directly under the principal to create his vision for designs.</li><li>Developed designs for product illustrations, websites, flyers, and logos.</li><li>Created flyers, postcards, business cards, and social media advertisements.</li><li>Set up Lifecycle Marketing Campaigns (including drip emails and texts).</li><li>Created dynamic HTML marketing emails.</li><li>Managed social media channels.</li><li>Managed direct-mail advertising.</li><li>Reviewed content for errors before printing and publishing them.</li></ul>

Marketing Manager & Graphic Designer

Here is a bit of information about myself and some notable projects I've worked on. :-)

Cover Letter + Case Studies

Loriauna Mora

Here is a landing page I developed utilizing HTML for advertising & SEO purposes for my client. The landing page was created with a lead capture form to ensure prospects visiting the site have the opportunity to apply for the program.

Custom Landing Page with Lead Capture Form

Here is an email I created using HTML and Graphic Design for one of my clients to be used within their database. The header image with the loan options was also created by me. I helped my client with setting up a custom CRM to be able to deploy emails and drip campaigns (email & SMS) to their book of business. Emails were deployed by myself with A/B testing as well.

Email Design

Here is an email I created using HTML and Graphic Design for one of my clients to be used within their database. I helped my client with setting up a custom CRM to be able to deploy emails and drip campaigns (email & SMS) to their book of business. Emails were deployed by myself with A/B testing as well.

Here is a video I shot for one of my clients. All equipment was my personal equipment which I brought to their office. I shot with my Sony A6000 + different lenses to create the look my client was going for. I then edited the raw footage and compiled it using Adobe Premiere Pro and Adobe After effects. The logo reveal at the beginning was created by myself using Adobe After Effects. The entire video from shooting to editing was created by me.

Video Shooting + Editing - Commercial

Here is a video I created for a client used to advertise an event they are coordinating. I used Adobe After Effects. :-)

Video Creation + Editing - Event Promo

Here is an example of a social media design I created for one of my clients to help them recruit more employees.

Social Media Design

Developed this site using Wordpress and tailored it to ensure it is optimized for SEO. Helped business gain an appearance on Google. Created graphics, banners, and social posts for this business to help them develop a brand identity.

Website Development + Graphic Design + SEO for Animal Rehabilitation Center

Created my personal site using Wordpress and designed various graphics for branding purposes. Optimized site for SEO purposes and ensured site was indexed within Search Engines.

Website Developed + Branding + SEO

English (American)

Loriauna Mora is a digital marketing expert with over seven years of experience. Her specialties include website development via WordPress and Shopify, social media marketing, graphic design, video creation and editing, SEO/SEM, drip campaigns (email and SMS), and brand development. Loriauna has worked in various industries including finance, real estate, insurance, and beverage.

Loriauna Mora

Employment Highlights

Portfolio

Cover Letter + Case Studies

Custom Landing Page with Lead Capture Form

Email Design

Email Design

Video Shooting + Editing - Commercial

Video Creation + Editing - Event Promo

Cover Letter + Case Studies

Custom Landing Page with Lead Capture Form

Email Design

Email Design

Video Shooting + Editing - Commercial

Video Creation + Editing - Event Promo