Loriauna Mora

About

Loriauna Mora is a digital marketing expert with over seven years of experience. Her specialties include website development via WordPress and Shopify, social media marketing, graphic design, video creation and editing, SEO/SEM, drip campaigns (email and SMS), and brand development. Loriauna has worked in various industries including finance, real estate, insurance, and beverage.

Employment

4 roles

Mar 2022 - Present 4 years 2 months

Digital Marketing Manager

Allianze Mortgage Services Inc

Managed and executed all marketing activities for Allianze Mortgage Services Inc.
Built and managed the company-wide CRM, email marketing, SMS marketing, landing page creation, social media marketing, and content creation via video shoot and editing, data scraping, automated marketing, and drip marketing.
Improved ranking on search engines (SEO) through advertising via Google Ads and Facebook Ads.

Mar 2020 - Mar 2022 2 years

Director of Marketing

JBee Home Loans

Oversaw the company's marketing and success development.
Evaluated and developed the company's marketing strategy.
Performed competitor research, and lead generation, including organic, paid, and referral-based.
Managed loan filing and processing.
Developed promotions and advertisements.
Set up and execute Lifecycle Marketing Campaigns (including drip emails and texts) via HubSpot, AgileCRM, and Salesforce.
Supervised social media marketing and PPC/PPL advertising.
Generated partnerships with established companies within the real estate industry.
Created, shot, and edited promotional materials (including infographics, photos, and videos).
Developed content for WordPress and managed SEO and SEM strategy execution.
Created and managed drip campaigns.
Researched, developed, and implemented marketing automation software for email and SMS marketing campaigns.
Performed budget management, copywriting, data scraping, client and partnership survey outreach, and graphic design.

Mar 2019 - Mar 2020 1 year

Director of Marketing

Wiltronic Corporation dba iView

Reported directly to VP of Marketing and VP of iView to discuss projects.
Supervised and trained team members to assure marketing and sales goals are met.
Represented company at events, press conferences, etc.
Created new and innovative marketing strategies.
Set up Lifecycle Marketing Campaigns (including drip emails and texts) via HubSpot.
Organized and managed trade shows.
Functioned as the photographer, videographer, editor, and voice-over artist.
Attended business events and gave demonstrations.
Supervised the advertising, social media marketing, email marketing, SEO, marketing, and sales.
Developed designs for product illustrations, websites, flyers, and logos.
Created flyers, postcards, business cards, and social media advertisements.

Apr 2018 - Mar 2019 11 months

Marketing Manager & Graphic Designer

Ample Insurance Services

Started as a Licensed Insurance Broker, selling various types of insurance policies to businesses and individuals on behalf of insurance companies, including automobile, fire, life, property, medical, dental, and specialized policies such as medical malpractice, worker's compensation, pet insurance, and more. Worked with rating engines and accord forms and applications to generate quotes.
Worked directly under the principal to create his vision for designs.
Developed designs for product illustrations, websites, flyers, and logos.
Created flyers, postcards, business cards, and social media advertisements.
Set up Lifecycle Marketing Campaigns (including drip emails and texts).
Created dynamic HTML marketing emails.
Managed social media channels.
Managed direct-mail advertising.
Reviewed content for errors before printing and publishing them.