Orange Line is a digital transformation consultancy delivering solutions to tier 1 and medium enterprises as AWS, Blue Nile, Porch, Mwave, Internet Brands, Plushbeds.<ul><li>Developed and implemented SEO strategy for different websites.</li><li>Managed technical SEO and optimized speed performance.</li><li>Conducted content and websites migrations.</li><li>Performed keyword research, content gap, and link building.</li><li>Analyzed and reported on customers behavior.</li><li>Developed CRO strategy and A/B testing in landing pages and campaigns.</li></ul>

SEO & Analytics Manager

<ul><li>Developed and optimized SEO strategy for Bankinter sites such as Bankinter, Broker, Coinc, and Blogs.</li><li>Managed technical SEO and content/sites migrations.</li><li>Performed keyword research, content gap, and link building.</li><li>Developed CRO strategy and A/B testing in landing pages and campaigns.</li><li>Conducted A/B testing and analytics tools implementation.</li><li>Performed customers behavior analysis and reporting.</li></ul>

SEO, Analytics & CRO Consultant

Far &amp; Wide Collective is an online marketplace designed to connect some of the world’s most exceptional artisans in post-conflict and developing economies with buyers across North America.<ul><li>Developed, implemented, and managed the digital strategy for the company.</li><li>Managed web analytics, data analysis, reporting, and performance.</li><li>Optimized SEO strategy, including keyword research, link building, and website content.</li><li>Managed SEM, affiliate program, and media campaigns (ROI and CPA goals).</li><li>Planned and executed social media strategy.</li><li>Performed web optimization (CRO). Usability, architecture, and user experience improvements through design and content.</li><li>Created graphics for blog, social media, advertising, and events.</li><li>Conducted supply chain optimization.</li><li>Assisted with business development projects.</li></ul>

Digital Marketing Consultant

<ul><li>Designed and developed e-commerce websites for non-government organizations.</li><li>Developed digital and social strategy.</li><li>Managed SEO, web analytics, and CRO.</li><li>Set up email marketing and automation.</li><li>Clients: Naifaru Juvenile, Far &amp; Wide Collective, and Alice + Whittles.</li></ul>

<ul><li>Provided content management, new sections, and web page updates through CMS (Adobe CQ5).</li><li>Performed analytics and web optimization (CRO). Improving usability, architecture, and user experience.</li><li>Managed onsite, studying and researching the best keywords.</li><li>Worked as member of the lead international management project to improve the conversions.</li><li>Coordinated with MRM Frankfurt for solving technical problems on the web and created new campaigns.</li><li>Created SEO and web reports for the client using Omniture Sitecatalyst.</li><li>Assisted the Key Accounts with the reports of banner campaigns.</li><li>Created and adapted all the materials for the website. Benchmark of best practices in Europe.</li></ul>

Web Content & SEO Executive

Renta4 is a financial institution specializing in investment products and services and is the only investment services company listed on the Spanish stock exchange.<ul><li>Developed e-mailings to the customer database.</li><li>Managed, analyzed, and reported actions in social networks.</li><li>Analyzed display campaigns and tests with remarketing campaigns.</li><li>Created all the offices profiles in Google and web directories.&nbsp;</li></ul>

Digital Marketing Internship

<ul><li>Monitored and implemented campaigns in e-tailers (Amazon, Toysrus, ECI, Fnac) and private sales sites (Privalia, Buyvip).</li><li>Supported for customer management, including e-tailers, hypermarkets, specialist ECI group, wholesalers, and special operations.</li><li>Acted as KAM tasks assistant in the commercial management of the accounts.</li><li>Supported, monitored, and implemented special operations.</li><li>Collected, archived, and communicated campaigns and data analysis.</li><li>Designed and managed Disney product database.</li></ul>

E-commerce & New Business Internship

Managed SEO migration, SEO audit and optimization, analytics and CRO.

Bankinter and Partner Websites

Ana Palacios

Performed SEO migration and audit, keyword research, and content strategy development for an e-commerce website of organic latex mattresses.

PlushBeds

Conducted SEO audit and developed content opportunities for AWS.

Amazon Web Services (AWS) -  Cloud Computing Services

Developed and optimized content and conducted SEO audit for an automotive manufacturer website.

Opel Spain Website

English (British)

Ana Palacios is a digital marketer with over eight years of experience specializing in SEO, analytics, and CRO, having worked with different businesses and projects, from Fortune 1000 to startups. At MRM McCann, she managed web analytics, content strategy, and digital marketing for the Opel Spain website, www.opel.es. She also has developed and optimized SEO strategy for Bankinter sites such as Bankinter, Broker, Coinc, and Blogs. Her experience includes e-commerce design and development, email marketing, social media strategy, and marketing automation.

Ana Palacios

Employment Highlights

Education Highlights

Portfolio

Bankinter and Partner Websites

PlushBeds

Amazon Web Services (AWS) - Cloud Computing Services

Opel Spain Website

Bankinter and Partner Websites

PlushBeds

Amazon Web Services (AWS) - Cloud Computing Services

Opel Spain Website