Ana Palacios

• Developed and optimized SEO strategy for Bankinter sites such as Bankinter, Broker, Coinc, and Blogs.
• Managed technical SEO and content/sites migrations.
• Performed keyword research, content gap, and link building.
• Developed CRO strategy and A/B testing in landing pages and campaigns.
• Conducted A/B testing and analytics tools implementation.
• Performed customers behavior analysis and reporting.

Far & Wide Collective is an online marketplace designed to connect some of the world’s most exceptional artisans in post-conflict and developing economies with buyers across North America.

• Developed, implemented, and managed the digital strategy for the company.
• Managed web analytics, data analysis, reporting, and performance.
• Optimized SEO strategy, including keyword research, link building, and website content.
• Managed SEM, affiliate program, and media campaigns (ROI and CPA goals).
• Planned and executed social media strategy.
• Performed web optimization (CRO). Usability, architecture, and user experience improvements through design and content.
• Created graphics for blog, social media, advertising, and events.
• Conducted supply chain optimization.
• Assisted with business development projects.

• Designed and developed e-commerce websites for non-government organizations.
• Developed digital and social strategy.
• Managed SEO, web analytics, and CRO.
• Set up email marketing and automation.
• Clients: Naifaru Juvenile, Far & Wide Collective, and Alice + Whittles.

• Provided content management, new sections, and web page updates through CMS (Adobe CQ5).
• Performed analytics and web optimization (CRO). Improving usability, architecture, and user experience.
• Managed onsite, studying and researching the best keywords.
• Worked as member of the lead international management project to improve the conversions.
• Coordinated with MRM Frankfurt for solving technical problems on the web and created new campaigns.
• Created SEO and web reports for the client using Omniture Sitecatalyst.
• Assisted the Key Accounts with the reports of banner campaigns.
• Created and adapted all the materials for the website. Benchmark of best practices in Europe.

Renta4 is a financial institution specializing in investment products and services and is the only investment services company listed on the Spanish stock exchange.

• Developed e-mailings to the customer database.
• Managed, analyzed, and reported actions in social networks.
• Analyzed display campaigns and tests with remarketing campaigns.
• Created all the offices profiles in Google and web directories. 

• Monitored and implemented campaigns in e-tailers (Amazon, Toysrus, ECI, Fnac) and private sales sites (Privalia, Buyvip).
• Supported for customer management, including e-tailers, hypermarkets, specialist ECI group, wholesalers, and special operations.
• Acted as KAM tasks assistant in the commercial management of the accounts.
• Supported, monitored, and implemented special operations.
• Collected, archived, and communicated campaigns and data analysis.
• Designed and managed Disney product database.