Dominic Chen
Digital Marketer

Dominic Chen

Specializes in SEO, SEM, PPC & social advertising.
Work with Dominic Work with a Digital Marketer

About

Dominic Chen is a digital marketer specializing in SEO, SEM, PPC, and social advertising with experience designing and executing digital marketing strategies for multiple clients across various industries. At GUESS?, Inc., he managed CRM programs and targeted marketing campaigns to grow market share and increase customer retention. He holds Google Analytics and Google AdWords certifications.

Employment

5 roles
Aug 2015 - Present 10 years 8 months
Managing Director
Fox Two Group

Fox Two Group is a search marketing agency specializing in SEO.SEM, social media, paid search, and display advertising.

  • Designed and executed digital marketing strategies for multiple clients in an agency setting.
  • Managed search engine optimization, paid search advertising, social media advertising, and web development, frequently achieving traffic increases of over 1,000%, conversion increases of over 500% and ROAS of over 300%.
  • Oversaw design of compelling and effective assets including artwork, copy, web layouts, and video content.
  • Optimized advertising campaigns across multiple online channels by analyzing data collected on key metrics.
Jan 2013 - Dec 2014 1 year 11 months
Customer Relationship Management Marketing Analyst
GUESS?, Inc.
  • Managed CRM programs and targeted marketing campaigns for a global, multimillion-dollar retail fashion brand.
  • Developed, executed, and analyzed loyalty marketing campaigns, which grew market share, increased customer retention/profitability, reduced attrition, and drove incremental sales with ROIs of up to 1,000%.
  • Created mathematical models to forecast promotion performance and published reports on loyalty program results that measured key performance indicators and calculated ROIs.
Jun 2014 - Sep 2014 3 months
MBA Marketing Intern
Sony Pictures Entertainment
  • Analyzed motion picture business development and home entertainment marketing strategies, delivering innovative solutions to increase efficiency, efficacy and revenue.
  • Developed strategy for international sales and distribution that creatively leveraged IP and collaborative partnerships to maximize the monetization of billion-dollar feature film franchises throughout the product lifecycle.
  • Audited email marketing strategy and delivered strategy that resulted in improved KPIs and operational efficiencies.
Jan 2010 - Dec 2013 3 years 11 months
Senior Search Engine Marketing Analyst
YPM, Inc.

YPM provides cost-effective digital media and print solutions.

  • Managed digital marketing campaigns for over 15 clients in an agency setting with client budgets surpassing $6 million in nationwide programs utilizing paid search, search engine optimization, and social media.
  • Increased total annual billings by 15% for three consecutive years by developing and maintaining client relationships as well as translating business requirements, strategy and research findings into digital marketing campaigns.
  • Analyzed and tracked data for statistical modeling purposes; interpreted patterns in data and provided detailed reporting, actionable insights, and strategic recommendations.
Jan 2004 - Dec 2010 6 years 11 months
Marketing & Branding Manager
BE International, Corp.
  • Led marketing and branding for the North American division of multinational house of brands in the automotive industry.
  • Generated $2 million in revenue over a one-year period from an untapped market sector by developing integrated marketing campaigns that repositioned the four in-house brands to better resonate with consumer demand.
  • Managed online and offline marketing initiatives, including PPC, SEO, social media, branding, events, and print ads.

Education

Sep 2014 - May 2015 8 months
Master of Business Administration, Marketing
University of Southern California, Marshall School of Business
Sep 2005 - Mar 2007 1 year 6 months
Bachelor of Arts, Economics & Sociology
University of California, Irvine