<p>Fox Two Group is a search marketing agency specializing in SEO.SEM, social media, paid search, and display advertising.</p><ul><li>Designed and executed digital marketing strategies for multiple clients in an agency setting. </li><li>Managed search engine optimization, paid search advertising, social media advertising, and web development, frequently achieving traffic increases of over 1,000%, conversion increases of over 500% and ROAS of over 300%.</li><li>Oversaw design of compelling and effective assets including artwork, copy, web layouts, and video content.</li><li>Optimized advertising campaigns across multiple online channels by analyzing data collected on key metrics.</li></ul>

Managing Director

<ul><li>Managed CRM programs and targeted marketing campaigns for a global, multimillion-dollar retail fashion brand. </li><li>Developed, executed, and analyzed loyalty marketing campaigns, which grew market share, increased customer retention/profitability, reduced attrition, and drove incremental sales with ROIs of up to 1,000%.</li><li>Created mathematical models to forecast promotion performance and published reports on loyalty program results that measured key performance indicators and calculated ROIs.</li></ul>

Customer Relationship Management Marketing Analyst

<ul><li>Analyzed motion picture business development and home entertainment marketing strategies, delivering innovative solutions to increase efficiency, efficacy and revenue. </li><li>Developed strategy for international sales and distribution that creatively leveraged IP and collaborative partnerships to maximize the monetization of billion-dollar feature film franchises throughout the product lifecycle. </li><li>Audited email marketing strategy and delivered strategy that resulted in improved KPIs and operational efficiencies.</li></ul>

MBA Marketing Intern

<p>YPM provides cost-effective digital media and print solutions.</p><ul><li>Managed digital marketing campaigns for over 15 clients in an agency setting with client budgets surpassing $6 million in nationwide programs utilizing paid search, search engine optimization, and social media.</li><li>Increased total annual billings by 15% for three consecutive years by developing and maintaining client relationships as well as translating business requirements, strategy and research findings into digital marketing campaigns. </li><li>Analyzed and tracked data for statistical modeling purposes; interpreted patterns in data and provided detailed reporting, actionable insights, and strategic recommendations.</li></ul>

Senior Search Engine Marketing Analyst

<ul><li>Led marketing and branding for the North American division of multinational house of brands in the automotive industry. </li><li>Generated $2 million in revenue over a one-year period from an untapped market sector by developing integrated marketing campaigns that repositioned the four in-house brands to better resonate with consumer demand. </li><li>Managed online and offline marketing initiatives, including PPC, SEO, social media, branding, events, and print ads.</li></ul>

Marketing & Branding Manager

Dominic Chen

English (British)

Dominic Chen is a digital marketer specializing in SEO, SEM, PPC, and social advertising with experience designing and executing digital marketing strategies for multiple clients across various industries. At GUESS?, Inc., he managed CRM programs and targeted marketing campaigns to grow market share and increase customer retention. He holds Google Analytics and Google AdWords certifications.

Dominic Chen

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