Fox Two Group is a search marketing agency specializing in SEO.SEM, social media, paid search, and display advertising.

• Designed and executed digital marketing strategies for multiple clients in an agency setting.
• Managed search engine optimization, paid search advertising, social media advertising, and web development, frequently achieving traffic increases of over 1,000%, conversion increases of over 500% and ROAS of over 300%.
• Oversaw design of compelling and effective assets including artwork, copy, web layouts, and video content.
• Optimized advertising campaigns across multiple online channels by analyzing data collected on key metrics.

• Managed CRM programs and targeted marketing campaigns for a global, multimillion-dollar retail fashion brand.
• Developed, executed, and analyzed loyalty marketing campaigns, which grew market share, increased customer retention/profitability, reduced attrition, and drove incremental sales with ROIs of up to 1,000%.
• Created mathematical models to forecast promotion performance and published reports on loyalty program results that measured key performance indicators and calculated ROIs.

• Analyzed motion picture business development and home entertainment marketing strategies, delivering innovative solutions to increase efficiency, efficacy and revenue.
• Developed strategy for international sales and distribution that creatively leveraged IP and collaborative partnerships to maximize the monetization of billion-dollar feature film franchises throughout the product lifecycle.
• Audited email marketing strategy and delivered strategy that resulted in improved KPIs and operational efficiencies.

YPM provides cost-effective digital media and print solutions.

• Managed digital marketing campaigns for over 15 clients in an agency setting with client budgets surpassing $6 million in nationwide programs utilizing paid search, search engine optimization, and social media.
• Increased total annual billings by 15% for three consecutive years by developing and maintaining client relationships as well as translating business requirements, strategy and research findings into digital marketing campaigns.
• Analyzed and tracked data for statistical modeling purposes; interpreted patterns in data and provided detailed reporting, actionable insights, and strategic recommendations.

• Led marketing and branding for the North American division of multinational house of brands in the automotive industry.
• Generated $2 million in revenue over a one-year period from an untapped market sector by developing integrated marketing campaigns that repositioned the four in-house brands to better resonate with consumer demand.
• Managed online and offline marketing initiatives, including PPC, SEO, social media, branding, events, and print ads.