• Produced new ideas for company branding, promotional campaigns, and marketing communications.
• Developed exceptional and well-crafted copy that meet clients’ requirements.
• Conceived and implemented concepts, guidelines, and strategies in various creative projects and oversaw them to completion.

• Oversaw the ‘Vinpearl Luxury brand’; built and improved brand presence both online and off; created detailed brand guidelines; and devised promotional initiatives to increase hotel occupancy.
• Helped ensure consistency and quality across the master brand, improving visual communication and editorial content.

• Worked closely with six of Goodman Fielder’s key brands such as Meadow Fresh, Meadow Lea, Olive Grove, Pampas, White Wings, and Praise.
• Developed offline communication including in-store POS, sales tool collateral, and booth design for trade show events.
• Conceptualized and wrote marketing communication material and presentations.
• Oversaw and directed a key number of photoshoots for the ongoing development of visual equity.

• Involved in product launches for Lenovo desktops, laptops, smartphones, and accessories.
• Coordinated closely with key product managers to create content and build Lenovo.com using a Hybris content management system.
• Leveraged copy and creative assistance to the social listening team on social media activity and digital campaigns.

• Co-managed a 32 person creative team in high-end digital marketing projects, web and mobile application design.
• Provided creative and strategic thinking, copywriting, editing, art direction, and recruitment and resourcing.
• Clients: SAP, Langham Hotels, Brocade, Dow Corning, and Audi.

Qube is an independent boutique, multi-disciplinary creative agency dedicated to creating brand identities for the hospitality industry. 

• Provided brand ideation, digital marketing, copywriting, editing, and overseeing agency production. 
• Clients: Resorts World Sentosa, Four Seasons Hotels, Pan Pacific Hotel, and The Ascott Limited.