Joel Esguerra
Webflow Development

Joel Esguerra

Worked at Apple.

About

Joel Esguerra is a certified Webflow expert with over eight years of experience building tailor-made branding and websites for small to medium-sized businesses and non-profits. Previously worked at Apple as a software trainer and UX researcher, he provided training and product workshops for Apple customers, employees, and business partners, and assisted in in-house software design and development by conducting user research, product testing, and recording user journeys. Joel also worked as a UI/UX designer for childcare CRM software and real estate CRM SaaS startups. His skills include Figma, Sketch, InVision, and HTML/CSS.

Employment

5 roles
Feb 2015 - Present 11 years 3 months
Webflow Developer & UI/UX Designer
Independent
  • Developed branding and websites for startups, small to medium-sized businesses, and non-profits using Webflow.
  • Tools and technologies: Webflow, Figma, Sketch, InVision, and HTML/CSS.


Jan 2009 - Present 17 years 4 months
Software Trainer & UX Researcher
Apple
  • Provided training and product workshops for Apple customers, employees, and business partners.
  • Participated in in-house software design and development by conducting user research, product testing, recording user journeys, and providing interface and experience feedback to engineers.
Feb 2021 - Oct 2022 1 year 8 months
UI/UX & Web Designer
Procare Software
  • Worked as the principal designer for a Childcare CRM software startup.
  • Conducted research, ideation, and design for the company’s online platform and classroom mobile app.
  • Built and maintained the company’s website and marketing materials.
  • The company was acquired by Procare Software in February 2021.
Feb 2021 - Oct 2022 1 year 8 months
Product Designer
Procare Software
  • Created high-level and detailed storyboards, mockups, and prototypes using Sketch and InVision to clearly communicate interactions and solutions.
  • Collaborated with cross-functional teams (product, management, engineering) to design Procare’s platform onboarding and class curriculum.
Jan 2016 - Aug 2017 1 year 7 months
UI/UX Designer
Keller Williams
  • Designed a real estate CRM SaaS software.
  • Conducted user research, flows, mockups, and working prototypes.
  • Redesigned the current platform to a more efficient, user-centered and responsive web application in less than three months.
  • The company was acquired by Keller Williams in August 2016.

Education

Sep 2008 - Sep 2014 6 years
Bachelor of Business Administration, Information Technology
York University

Portfolio

7 items