- Developed branding and websites for startups, small to medium-sized businesses, and non-profits using Webflow.
- Tools and technologies: Webflow, Figma, Sketch, InVision, and HTML/CSS.
About
Joel Esguerra is a certified Webflow expert with over eight years of experience building tailor-made branding and websites for small to medium-sized businesses and non-profits. Previously worked at Apple as a software trainer and UX researcher, he provided training and product workshops for Apple customers, employees, and business partners, and assisted in in-house software design and development by conducting user research, product testing, and recording user journeys. Joel also worked as a UI/UX designer for childcare CRM software and real estate CRM SaaS startups. His skills include Figma, Sketch, InVision, and HTML/CSS.
Employment
- Provided training and product workshops for Apple customers, employees, and business partners.
- Participated in in-house software design and development by conducting user research, product testing, recording user journeys, and providing interface and experience feedback to engineers.
- Worked as the principal designer for a Childcare CRM software startup.
- Conducted research, ideation, and design for the company’s online platform and classroom mobile app.
- Built and maintained the company’s website and marketing materials.
- The company was acquired by Procare Software in February 2021.
- Created high-level and detailed storyboards, mockups, and prototypes using Sketch and InVision to clearly communicate interactions and solutions.
- Collaborated with cross-functional teams (product, management, engineering) to design Procare’s platform onboarding and class curriculum.
- Designed a real estate CRM SaaS software.
- Conducted user research, flows, mockups, and working prototypes.
- Redesigned the current platform to a more efficient, user-centered and responsive web application in less than three months.
- The company was acquired by Keller Williams in August 2016.
