Meggie Powell

Rose Marketing Group is a digital marketing agency based in Atlanta, GA that delivers integrated marketing campaigns across Amazon, social media and Google.

• Applied social media marketing strategies that drive traffic to the custom landing pages.
• Increased ROAS and relevant traffic year over year and the number of followers on all platforms.
• Developed keyword research and optimized content writing, product listings, marketplace, and inventory management.
• Launched brands on social media channels to support Amazon sales which led to increased customer engagement and referrals.
• Organized social media plans, content calendars and email calendars for large product launches.

i-Blason is a tech platform that offers phone cases, tablet covers, and other accessories.

• Managed a $10 million budget, oversaw marketing staff, and led the development and implementation of the overall social media strategy.
• Planned digital marketing campaigns that include web, SEO/SEM, email and social media.
• Analyzed performance data and provided metrics for digital marketing campaigns, developed new and creative growth strategies, created landing pages, optimized the user experience, and communicated with agencies and vendors.
• Grew the affiliate marketing program over 28% year over year which resulted in increased website traffic and revenue, improved brand awareness, and more extensive customer insights.
• Implemented social media strategies that drive significant traffic to the company website.
• Significantly increased traffic YoY from Facebook (637%), Twitter (178%), and YouTube (480%) and grew social media followers on all platforms.
• Grew U.S., UK, and DE account year over year by mastering Amazon Ads and oversaw all aspects of web management using Magento.
• Created training documents and market structure standards, which facilitated successful Amazon campaigns for international staff.
• Developed effective paid search strategies, launched and optimized PPC campaigns, oversaw keyword selection and audience targeting, and monitored the budget and adjusted bids to gain a better return on investment.
• Tracked KPIs to assess performance and pinpoint issues and developed new campaigns across multiple channels.

Houma offers attractions, lodging, and dining that is influenced by Cajun culture and hospitality. 

• Oversaw a $200,000 budget, coordinated the advertising program, tracked and analyzed the performance of marketing programs, conducted market research to improve overall strategy, and maintained website updates.
• Directed the tourism partnership program and marketing and increased member participation by creating cooperative opportunities.
• Launched four seasonal marketing campaigns which attracted new visitors and created interactive marketing material for the new Interpretive Center, which was used to teach visitors about the city.
• Handled the marketing efforts for the LA byways, developed a relationship with the neighboring parish to promote the byway and implemented the first geotour in the state of Louisiana.

Rouses Markets are a chain of grocery supermarkets in the U.S. states of Louisiana, Alabama, and Mississippi.

• Managed social media accounts (Facebook, Twitter, Instagram, and Hootsuite), improved the online presence using Google Analytics and Social Mention, created and distributed weekly marketing eBlasts, and maintained website content.
• Coordinated with cross-functional teams to organize events and analyzed requests for donations and sponsorships.
• Facilitated the company expansion into Alabama by developing relationships with local businesses and the chamber of commerce, obtaining donations for events, creating excitement using social media platforms, and managing live posting during five store openings.
• Increased Facebook likes by 15,000, which increased exposure to new and existing customers and built brand loyalty.
• Created the program and structure for the donation and sponsorship programs.
• Designed the copy and graphics for the company website.

Thibodaux Main Street is a non-profit organization with a focus on promoting and revitalizing historic Downtown Thibodaux, Louisiana.

• Managed the development and execution of the Main Street program, including budget development and accounting, state-mandated reporting, purchasing, and reporting for funding agencies and consultants.
• Coordinated various activities within the downtown revitalization programs and represented Main Street at community events.
• Organized an annual art walk and grew attendance by 20%. Managed a $4,000 budget, sold sponsorships and art spots, booked entertainment, and oversaw event set-up.
• Planned an annual music night and grew attendance by 35%. Managed a $10,000 budget, sold sponsorships and art spots, booked entertainment, and oversaw event set-up.
• Awarded two grants with the Arts Council for $14,000.
• Increased support from local business owners by improving communication and implementing community discussions surrounding the direction of the Main Street program.

Related coursework involved:

• Media Writing.
• Media Persuasion.
• Media Research.
• Public Relations Practices.
• Public Relations Writing.
• Public Relations Case Studies.
• Media Management.
• Public Relations Campaigns.