<ul><li>Member of the American Advertising Federation Club.</li><li>4A's&nbsp;MAIP&nbsp;(Multicultural Advertising Intern Program)&nbsp;Alumna.</li></ul>

Kay has provided social strategy and content development for various clients. As a social media strategist for NBCUniversal:<ul><li>Worked on social content project management for People’s Choice Awards.</li></ul>As a social media strategist for TechStyle Fashion Group:<ul><li>Provided video planning and ideation for Justfab and Fabletics brands.</li></ul>As a social media strategist for Volta Beauty:<ul><li>Managed social strategy audit and product development for Mia Del Mar Beauty brand.</li></ul>As a social media strategist for WeAllGrow Latina:<ul><li>Created and executed the social strategy for large-scale event 2019 Summit.</li></ul>

Social Media Strategist

<ul><li>Led development of social strategies across Discover LA platforms, including Facebook, Twitter, Instagram, LinkedIn, and YouTube.</li><li>Collaborated cross-functionally and with media agencies on social programs.</li><li>Managed and delegated tasks to junior associate.</li></ul>

<ul><li>Acted as the senior social and content lead for the Dark and Lovely brand.</li><li>Developed and launched social strategies in collaboration with key marketing stakeholders.</li><li>Led social campaign integrations with retail, agencies, and media.</li><li>Produced in-house and large-scale content, including graphics, photo, and video.</li><li>Owned and managed yearly social production budget and spending.</li><li>Created YouTube video, including storyboards, scripts, model casting, and directing.</li><li>Managed and delegated tasks to junior social and support teams.</li></ul>

Social Media & Content Strategist

<ul><li>Managed social platforms and campaigns of L’Oreal SoftSheen-Carson brands.</li><li>Developed yearlong social calendar and campaigns.</li><li>Provided Influencer outreach, program development, and campaign integration.</li><li>Performed monthly analytics, KPI, and trend reporting.</li><li>Collectively grew brands' social presence by 800,000 followers.</li></ul>

Social Media Manager

<ul><li>Functioned as junior manager of online communities, responsible for day-to-day engagement and platform management of L’Oreal SoftSheen-Carson brands.</li><li>Launched and established social platforms.</li><li>Managed social calendar planning, content auditing and development.</li><li>Performed social growth planning, execution, and reporting.</li></ul>

Social Media Community Manager

Created and launched social strategies for live events.

Event Social Strategy

Kay Lopez

Produced videos for Dark and Lovely brand, delivered across social media channels.

Video Production

Developed a social only campaign for Moisture L.O.C. to address consumer product demand and purchase inquires.

Product Launch Social Strategy

Created and executed a social strategy for on-air segment for L'Oreal brand, Dark and Lovely.

On-air Social Integration Strategy

Produced creative content ranging from photography to GIFs.

Content Production

English (British)

Kay Lopez is a digital strategist specializing in social media and content production. As a social media strategist for over nine years, she has expertise in launching new social platforms as well as managing and developing existing channels. At L’Oréal USA, she created and set up social strategies for the Dark and Lovely brand and led campaigns of L’Oreal SoftSheen-Carson brands. Her past clients include NBCUniversal, TechStyle Fashion Group, Volta Beauty, and WeAllGrow Latina. Kay is also skilled in Adobe Creative Suite and copywriting.

Kay Lopez

Employment Highlights

Education Highlights

Portfolio

Event Social Strategy

Video Production

Product Launch Social Strategy

On-air Social Integration Strategy

Content Production

Event Social Strategy

Video Production

Product Launch Social Strategy

On-air Social Integration Strategy

Content Production