Kay Lopez

About

Kay Lopez is a digital strategist specializing in social media and content production. As a social media strategist for over nine years, she has expertise in launching new social platforms as well as managing and developing existing channels. At L’Oréal USA, she created and set up social strategies for the Dark and Lovely brand and led campaigns of L’Oreal SoftSheen-Carson brands. Her past clients include NBCUniversal, TechStyle Fashion Group, Volta Beauty, and WeAllGrow Latina. Kay is also skilled in Adobe Creative Suite and copywriting.

Employment

5 roles

Jan 2018 - Present 8 years 4 months

Social Media Strategist

Independent

Kay has provided social strategy and content development for various clients.

As a social media strategist for NBCUniversal:

Worked on social content project management for People’s Choice Awards.

As a social media strategist for TechStyle Fashion Group:

Provided video planning and ideation for Justfab and Fabletics brands.

As a social media strategist for Volta Beauty:

Managed social strategy audit and product development for Mia Del Mar Beauty brand.

As a social media strategist for WeAllGrow Latina:

Created and executed the social strategy for large-scale event 2019 Summit.

Oct 2019 - Mar 2020 5 months

Social Media Strategist

Los Angeles Tourism & Convention Board

Led development of social strategies across Discover LA platforms, including Facebook, Twitter, Instagram, LinkedIn, and YouTube.
Collaborated cross-functionally and with media agencies on social programs.
Managed and delegated tasks to junior associate.

Feb 2016 - Dec 2017 1 year 10 months

Social Media & Content Strategist

L’Oréal USA

Acted as the senior social and content lead for the Dark and Lovely brand.
Developed and launched social strategies in collaboration with key marketing stakeholders.
Led social campaign integrations with retail, agencies, and media.
Produced in-house and large-scale content, including graphics, photo, and video.
Owned and managed yearly social production budget and spending.
Created YouTube video, including storyboards, scripts, model casting, and directing.
Managed and delegated tasks to junior social and support teams.

Apr 2013 - Feb 2016 2 years 10 months

Social Media Manager

L’Oréal USA

Managed social platforms and campaigns of L’Oreal SoftSheen-Carson brands.
Developed yearlong social calendar and campaigns.
Provided Influencer outreach, program development, and campaign integration.
Performed monthly analytics, KPI, and trend reporting.
Collectively grew brands' social presence by 800,000 followers.

Apr 2012 - Apr 2013 1 year

Social Media Community Manager

Publicis

Functioned as junior manager of online communities, responsible for day-to-day engagement and platform management of L’Oreal SoftSheen-Carson brands.
Launched and established social platforms.
Managed social calendar planning, content auditing and development.
Performed social growth planning, execution, and reporting.