Josh Fleming

• Promoted to subject matter expert for web, digital marketing, and marketplace analytics tools, leading a team and creating the strategy for B2C e-commerce marketing analysis, optimization, and reporting.
• Implemented process to build a cross-functional team to improve product content generating 10% incremental revenue.
• Built and managed sales marketing partnership and lead attribution program to accelerate data-driven decision making, campaign content testing, and increase in marketing budget leading to 50% increase in form conversion and 150% revenue increase. Landing page and funnel optimizations also made.

• Collaborated with product marketing teams, providing campaign strategy, tracking, results, insights, and recommendation, improving site conversion rate by 60% and email signups by 30%.
• Consolidated multiple data sets into a single view, centralizing storytelling and data visualization to enable data-driven decisions.
• Built and maintained marketing dashboards, enabling the marketing team to measure and optimize digital programs.
• Conducted competitive analysis and consumer research, synthesizing findings and developing a strategy for category growth.

• Developed a two year analytics roadmap to increase data capture, collection, and integrity company wide.
• Built a comprehensive dashboard reporting system, sharing actionable insights and recommendations with cross-functional teams.
• Sourced and implemented an A/B testing tool, regularly testing variants and improving on-site conversion rates by 23%.
• Established analytics self-service culture through tool education and working sessions with business partners.

virtuwell is an online medical clinic that provides 24/7 access to certified nurse practitioners for common conditions like sinus and bladder infections, pinkeye, and more.

• Led web analytics strategy and implementation, continually measuring marketing program effectiveness through site usability testing and customer feedback, making on-site enhancements to improve performance.
• Created and maintained analytics dashboards, delivering insights and improvement recommendations to senior leadership.

• Collaborated with product teams to develop data-based site improvements including increasing checkout completion 20%.
• Built a dashboard reporting system, integrating voice of the customer, website, and key sales event data to provide a complete view of marketing campaign performance.

• Led the digital analytics strategy to support growth, managing analytics tracking, data integration, and technology requirements.
• Developed goals and key performance indicators for web properties, executing A/B and multivariate testing for optimization.

Bellacor specializes in indoor and outdoor lighting and furniture collections.

• Handled affiliate programs, product listing ads, executing promotional strategies, and analyzing performance to improve marketing campaign ROI.
• Managed e-commerce platforms and testing strategy, executing A/B tests and optimizing performance to increase revenue.