Karen Blandon
Brand Strategist

Karen Blandon

Worked with Apple and Apollo.
Work with Karen Work with a Brand Strategist

About

Karen Blandon is a marketing and brand strategist with experience managing brands ranging from health and wellness to the entertainment industry. At OMD USA, she has planned and executed digital campaigns for CBS Television, CBS Sports, and Pop TV shows as well as for brands like Apple and Apollo. She also has successfully project managed the creative execution of Anna Wintour’s MasterClass campaign across social, OOH, print, and digital publishers such as Vogue and the New York Times. Her expertise includes content production, social media marketing, and public relations.

Employment

5 roles
Mar 2019 - Present 7 years 2 months
Associate Brand Executive
Observatory Agency

Observatory, formerly CAA, specializes in marketing, advertising, consulting, and entertainment. It is a joint venture between Creative Artists Agency and Stagwell Media.

  • Led and oversaw all stages of the creative lifecycle, including strategy development, creative ideation, asset production, and campaign launch.
  • Successfully project managed the creative execution of Anna Wintour’s MasterClass 360 campaign across social, OOH, print, and digital publishers such as Vogue, and the New York Times.
  • Created project timelines and collaborated with teams ranging from internal creative teams to external agencies and vendors to ensure deadlines are met accordingly.
  • Developed campaign strategy rooted in consumer insights and competitive research while connecting to the brand’s larger initiatives and goals.
  • Clients: AVA CBD and MasterClass.
Jan 2019 - Feb 2019 1 month
Content Producer
The Fullest

The Fullest is a contemporary digital and print publication merging the gap between wellness and culture.

  • Produced health and wellness content for The Fullest magazine ranging from social media content to their roster of podcasts, including Madly Forever, Well Examined, and Cancer Casually.
  • Worked on the strategic product development and brand positioning of The Fullest Saffron Latte product.
  • Executed and managed creative content rollout calendars.
Aug 2017 - Aug 2018 1 year
Digital Brand Strategist
OMD USA
  • Drove program awareness through the strategic planning, execution, and management of digital campaigns for CBS Television, CBS Sports, and Pop TV shows.
  • Collaborated with publishers such as VICE and Refinery29 on the ideation and execution of custom media partnership programs.
  • Acted as the creative liaison between the client and publishers by managing production timelines and ensuring all creative was streamlined for campaign launches.
Jul 2016 - Jul 2017 1 year
Assistant Digital Brand Strategist
OMD USA
  • Assisted in the planning, execution, and management of digital campaigns for brands such as Apple and Apollo.
  • Optimized campaigns weekly based on performance and progress towards the overall KPIs.
  • Nominated and initiated into OMD’s Future Digital Leaders, an agency subset dedicated to bringing insight, innovation, and inspiration to the broader OMD community.
Mar 2015 - May 2015 2 months
Public Relations Assistant
Rose Tinted Public Relations

Rose Tinted PR is a boutique PR agency focused on the horticulture, fashion, and lifestyle sectors.

  • Optimized company website; updated with blog posts and latest client press coverage.
  • Successfully pitched clients to international media outlets, in Spanish and English, resulting in press coverage.

Education

Jan 2012 - May 2016 4 years 4 months
B.A. Communication Studies, Journalism
Loyola Marymount University

Portfolio

5 items