Work With High Performing Talent On Demand

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Work With High Performing Talent On Demand

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Karen Blandon

Brand Strategist

Karen Blandon

Led execution of digital campaigns for TV stations.

Karen Blandon is a marketing and brand strategist with experience managing brands ranging from health and wellness to the entertainment industry. At OMD USA, she has planned and executed digital campaigns for CBS Television, CBS Sports, and Pop TV shows as well as for brands like Apple and Apollo. She also has successfully project managed the creative execution of Anna Wintour’s MasterClass campaign across social, OOH, print, and digital publishers such as Vogue and the New York Times. Her expertise includes content production, social media marketing, and public relations.

Brand Strategy
Marketing Strategy
Brand Awareness
Project Management
Content Producer
Digital Campaign
Campaign Management
OOH Advertising
Social Media Marketing
Public Relations
Content Creation
Creative Strategy
Competitive Analysis
Social Media Content Creation
Brand Positioning
Karen Blandon

Karen Blandon

Led execution of digital campaigns for TV stations.

Brand Strategist

Karen is Available for Projects

Work with Karen

Employment Highlights

Associate Brand Executive

Observatory Agency

March 2019 - Present (3 years 6 months)

Content Producer

The Fullest

January 2019 - February 2019 (2 months)

Digital Brand Strategist

OMD USA

August 2017 - August 2018 (1 year 1 month)

Assistant Digital Brand Strategist

OMD USA

July 2016 - July 2017 (1 year 1 month)

Education Highlights

B.A. Communication Studies, Journalism

Loyola Marymount University

January 2012 - May 2016 (4 years 5 months)

Portfolio

Anna Wintour’s MasterClass Campaign

The Fullest Magazine

AVA CBD

Pop TV: Refinery29 Partnership

CBS Strange Angel: LA Times Partnership

Anna Wintour’s MasterClass Campaign

The Fullest Magazine

AVA CBD

Pop TV: Refinery29 Partnership

CBS Strange Angel: LA Times Partnership

Resume

Associate Brand Executive

Observatory Agency

March 2019 - Present (3 years 6 months)

Observatory, formerly CAA, specializes in marketing, advertising, consulting, and entertainment. It is a joint venture between Creative Artists Agency and Stagwell Media.

  • Led and oversaw all stages of the creative lifecycle, including strategy development, creative ideation, asset production, and campaign launch.
  • Successfully project managed the creative execution of Anna Wintour’s MasterClass 360 campaign across social, OOH, print, and digital publishers such as Vogue, and the New York Times.
  • Created project timelines and collaborated with teams ranging from internal creative teams to external agencies and vendors to ensure deadlines are met accordingly.
  • Developed campaign strategy rooted in consumer insights and competitive research while connecting to the brand’s larger initiatives and goals.
  • Clients: AVA CBD and MasterClass.

Content Producer

The Fullest

January 2019 - February 2019 (2 months)

The Fullest is a contemporary digital and print publication merging the gap between wellness and culture.

  • Produced health and wellness content for The Fullest magazine ranging from social media content to their roster of podcasts, including Madly Forever, Well Examined, and Cancer Casually.
  • Worked on the strategic product development and brand positioning of The Fullest Saffron Latte product.
  • Executed and managed creative content rollout calendars.

Digital Brand Strategist

OMD USA

August 2017 - August 2018 (1 year 1 month)

  • Drove program awareness through the strategic planning, execution, and management of digital campaigns for CBS Television, CBS Sports, and Pop TV shows.
  • Collaborated with publishers such as VICE and Refinery29 on the ideation and execution of custom media partnership programs.
  • Acted as the creative liaison between the client and publishers by managing production timelines and ensuring all creative was streamlined for campaign launches.

Assistant Digital Brand Strategist

OMD USA

July 2016 - July 2017 (1 year 1 month)

  • Assisted in the planning, execution, and management of digital campaigns for brands such as Apple and Apollo.
  • Optimized campaigns weekly based on performance and progress towards the overall KPIs.
  • Nominated and initiated into OMD’s Future Digital Leaders, an agency subset dedicated to bringing insight, innovation, and inspiration to the broader OMD community.

Public Relations Assistant

Rose Tinted Public Relations

March 2015 - May 2015 (3 months)

Rose Tinted PR is a boutique PR agency focused on the horticulture, fashion, and lifestyle sectors.

  • Optimized company website; updated with blog posts and latest client press coverage.
  • Successfully pitched clients to international media outlets, in Spanish and English, resulting in press coverage.

Education

B.A. Communication Studies, Journalism

Loyola Marymount University

January 2012 - May 2016 (4 years 5 months)