MoWin is a B2B marketing agency specializing in marketing technology, conversational AI and social commerce, analytics and automation focused on the Chinese social marketing landscape.
- Collaborated with the creative team and customer management team.
- Tracked project deliverables, scheduled deadlines, communicated with stakeholders and carried out other supervisory responsibilities.
- Conducted in-depth research on a product or service as well as competitor analysis.
- Understood customer and partners, their products/services and customer base in order to create effective marketing campaigns.
- Supported the integrate, localized and promoted Chinese Technology (WeChat) and live streaming in China.
- Provided change management, including implementation of new marketing technology rollouts or adaptation.
- Potentially oversaw training of marketing software and user adoption.
- Oversaw and understood data security and product localization.
- Optimized technology investments.
- Oversaw marketing intelligence and provided actionable insight to clients or internal stakeholders.
- Ensured all marketing assets are on-brand and aligned with customers' global business strategy.
- Planned, managed, and executed projects from beginning to end.