Kate Tyshchenko
Predictive Analytics Expert

Kate Tyshchenko

Data scientist, market researcher and data analytics expert.
Work with Kate Work with a Predictive Analytics Expert

About

Kate Tyshchenko is a data scientist with five years of management consulting experience in analyzing and drawing insights from various types of data, including financial, risk, marketing, economic, and behavioral data. For the past two years, she has been working on a marketplace for group dinners, designed and deployed an MVP and used behavioral microtargeting to develop marketing campaigns which helped her to determine the product-market fit and acquire users over a short period. At Deloitte, Kate has evaluated the effectiveness of various startup and technology funding programs offered by the Government of Ontario through market research, financial analysis, and data analytics.

Employment

4 roles
Sep 2017 - Present 8 years 8 months
Marketing Manager
Independent

Kinza is a discovery platform that leverages technology, social dining and some family recipes to bring together like-minded locals with common interests at a host’s home.

  • Conducted market research and focus group interviews to determine product-market fit.
  • Designed and built an MVP using the Shopify platform using best practices for marketplaces.
  • Built and managed SEM including CPC and Google Ads and SEO campaigns and keywords optimization which drove 120% month-over-month revenue growth.
  • Created marketing campaigns and managed the marketing team to execute on the customer acquisition strategy across multiple channels.
  • Used A/B testing to continually improve campaigns performance.
May 2017 - Present 9 years
Lead Data Scientist
Brooks Labs Management Consulting

BLMC is a purpose-driven consulting firm that helps companies solve complex business problems with services spanning business advisory, technology, reporting, and analytics.

  • Supported data governance activities and developed processes based on best practices at a tier-1 bank in Canada.
  • Designed a dashboard for a large manufacturing company to help manage accounts payable and invoices from numerous acquisitions, which led to a significant decrease in manual efforts to prepare reports.
  • Designed time and expense dashboard for a telecommunications company which identified duplicate payments totaling more than $200,000 to vendors and employees.
  • Advised Y Combinator startup cohort with go-to-market and digital marketing strategies.
Nov 2016 - Jun 2017 7 months
Senior Associate for Economics and Policy Advisory
Deloitte LLP
  • Modeled economic impact of future operations for large investment projects that were being undertaken by government agencies and private organizations.
  • Evaluated the effectiveness of various startup and technology funding programs offered by the Government of Ontario through market research, financial analysis, and data analytics.
  • Led an engagement to review an organization’s existing employee incentives and made recommendations to ensure employee incentives are aligned with customer satisfaction and net promoter score.
Apr 2014 - Nov 2016 2 years 7 months
Senior Consultant for Risk Advisory Services
Deloitte LLP
  • Assessed state of readiness of the Enterprise and Credit Risk programs for a Canadian Tier 1 bank, including recommendations for reconciliation, data lineage, reporting, and data architecture improvements.
  • Participated in a high-profile governance, risk and compliance solution implementation, which included business analysis, work-flow and reporting requirements gathering, software configuration, and user acceptance testing.

Education

Jan 2012 - May 2014 2 years 4 months
Master of Applied Economics, Economics
University of Regina
Jan 2006 - Jun 2011 5 years 5 months
Dual-degrees in Bachelor of Logistics and Bachelor of Business Management, Logistics & Business Management
Saint-Petersburg State University

Portfolio

3 items