Vahe Arabian

• Was responsible for the SEO strategy formulation and contributed heavily to the growth of the online marketing campaigns.
• Determined the strategic direction of content campaigns for the company.
• Verified that these strategies are in line with the business’s overall goals and objectives in order to attract the anticipated social value.
• Conducted relevant SEO research on the business’s content and took a data-driven approach in the creation of audience profiles that in turn form the basis of SEO strategies.

Online Marketing Gurus is an Australia-based digital agency specializing in SEO, Adwords and social media advertising.

• Conducted keyword research to guide content teams and reviewed technical SEO issues and recommended fixes.
• Optimized website content, landing pages and paid search copies and directed off-page optimization projects.
• Gathered data and reported on traffic, rankings and other SEO aspects and worked with social media and PPC teams to optimize campaigns.

• Performed keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities.
• Provided SEO analysis and recommendations in coordination with elements and structure of websites and web pages.
• Recommended and implemented strategies for content development in coordination with SEO goals – general and keyword specific.

Outsider Australia is a search engine marketing agency offering digital marketing services such as SEO, PPC advertising, social media marketing and landing page optimization.

• Prepared SEO documentation for client’s websites – best practice wireframe reviews for SEO website design, website audits, competitive analysis, external link analysis, metadata/content optimization, keyword research and Google places listing optimization.
• Developed reports on client’s rankings/traffic using organic dashboards.
• Researched new SEO tools and trends, i.e. Google Panda algorithm update impact and implications.
• Executed linking strategies for client websites – directory/article submissions, PR, PDF optimization, and syndication.
• Assisted in improving and developing SEO processes and procedures.
• Helped with social media observations reporting using Radian 6.
• Performed project task checklist review using Basecamp.
• Created a “Google Webmaster Tools” website review document template used for client reporting.

Ozzy Tyres is an automotive company providing wheels and tires online and Australia-wide.

• Benchmarked initial website traffic and SEO metrics.
• Visited the client regularly to discuss deliverables and provided regular project updates via email or phone.
• Coordinated website migration from a custom CMS to a WordPress CMS.
• Communicated with multiple freelance web developers involved in the project to ensure that the website was built in an SEO-friendly manner.
• Provided SEO best practice recommendations for WordPress. This meant providing developers with the necessary SEO extensions and reviewing the website development process. A custom extension was also created for the gallery.
• Performed keyword research and initial meta data and content optimization.
• Created and optimized Google places listings for their multiple stores.
• Delivered some SEO copywriting and managed website and image sitemap XML creation and submission to Google, Bing, and Yahoo Webmaster Tools.
• Developed Robots.txt file creation and provided initial training using WordPress for staff.

• Prepared on-page SEO analysis and recommendation documentation such as pre- website evaluation and search term reports.
• Crafting off-page SEO documentation- competitor analysis and analyzed web analytics dashboard reports using Google Analytics data.
• Performed industry research and documentation regarding search engine optimization, video optimization, profile optimization, social bookmarking, RSS syndication and local SEO practices.
• Managed and monitor database using Microsoft Access.