-Target Live is part of the Havas Group, that specialises in live entertainment, music, festivals and attractions.<ul><li>Identified target audiences and analysed their characteristics, behaviour and media habits to recommend the most appropriate types of media to use, as well as the most effective time frames and locations.</li><li>Planned integrated campaigns, across all relevant media and marketing channels.</li><li>Drove the strategy of media campaigns across Display (Google Display Network, Programmatic, YouTube and Amazon), Social (Facebook, Instagram, LinkedIn, Twitter and Snapchat), and Search (Google AdWords).</li><li>Identified and implemented PPC and paid social campaigns to achieve acquisition objectives and tracked key performance metrics with a focus on CRO.</li><li>Analysed and reported campaign performance to optimise campaigns and drive ROI.</li><li>Clients:Barbican Centre, Roundhouse, Royal Collection Trust and Southbank Centre.</li></ul>

Digital Specialist

<ul><li>Worked alongside the Digital Communication Director, generated new ideas for social content and paid digital marketing services to drive communications and engagement with customers.</li><li>Ensured content for social media, website and email marketing improved online presence, brand awareness, engagements and converted visitors into leads.</li><li>Maintained knowledge of emerging developments and trends in data management and statistical analysis.</li><li>Managed the social media account and ensured all social media content was regular, relevant and engaging.</li><li>Nurtured existing relationships and built new ones with brands, influencers and customers.</li><li>Managed paid social campaigns with right strategy to ensure media budget was well spent.</li><li>Clients: The Walt Disney Company, Netﬂix, Marvel, Star Wars, LC Waikiki, Garanti Payment Systems, Bonus Card, Miles &amp; Smiles Card.</li></ul>AWARDSWinner, Kirmizi , The Best Real Time Digital Communication, Netflix.&nbsp;Winner, Cannes Lions , Cyber Category Shortlist, #EbruOriginals Campaign for Netﬂix.Winner, Cannes Lions , Promo and Activation Category Shortlist, #EbruOriginals Campaign for Netﬂix.Winner, Clio Awards , Innovation Category Silver, #EbruOriginals Campaign for Netﬂix.Winner, Kristal Elma Awards , The Most Creative Real Time Communication, Netﬂix.Winner, Kristal Elma Awards , The Best Digital Communication, Netﬂix.Winner, Kristal Elma Awards , The Most Creative Content Strategy, Netﬂix.Winner, Kristal Elma Awards , The Best Branded Content Campaign, #EbruOriginals Campaign for Netﬂix.Winner, Kristal Elma Awards , The Best Digital Campaign, #EbruOriginals Campaign for Netﬂix.Winner, Kristal Elma Awards , The Best Entertainment Brand on Socials, Netﬂix.Winner, Golden Drum Awards , W Capture (use) of Local Spirit, #EbruOriginals Campaign for Netﬂix.Winner, Felis Awards , The Best Social Media Campaign, #EbruOriginals Campaign for Netﬂix.Winner, Felis Awards , The Best Digital Communications Strategy, Netﬂix.Winner, Felis Awards , The Best Digital Integrated Campaign, #EbruOriginals Campaign for Netﬂix.Winner, Felis Awards , The Best Digital Oriented PR Campaign, #EbruOriginals Campaign for Netﬂix.Winner, Felis Awards , The Best Launch Campaign, Two tweets launch for Netﬂix.

Account Manager

Agency: 4129Grey
CEO&CCO: Alemsah Ozturk                       
Creative Director: Ilyas Eralp                      
Creative Group Head: Alperen Altinoz                  
Creative Group: Fahri Guclu, Aydin Gurer, Ercan Akkaya, Atakan Demiral, Deniz Makal, Emre Gulver, Bilal Oztas, Ali Ihsan Ozan, Nurcan Sayilir
Motion Graphics Designer: Gulsah Karasakal     
Business Leader: Serhat Arapoglu           
Brand Manager: Tugba Kiyak     
Digital Communications Director: Onur Cengiz
Digital Communications Manager: Egemen Akbas                          
Agency Producers: Berna Bulat Pekbas, Gulsah Batibeki, Yasemin Toprak
Marbling Artist: Garip Ay

Netflix Trkiye - Ebru Originals Case Study

Egemen Akbas

CEO&CCO: Alemah ztrk                         
Yaratc Ynetmen: lyas Eralp                    
Yaratc Grup Bakan: Alperen Altnz
Yaratc Grup: Fahri Gl, Aydn Grer, Ercan Akkaya, Atakan Demiral, Deniz Makal, Emre Glver, Bilal zta, Ali hsan Ozan, Nurcan Saylr, Zeynep Aydomu                 
Grafik Animasyon: Glah Karasakal                       
Marka Direktr: Serhat Arapolu                           
Marka Yneticisi: Tuba Kyak    
Dijital letiim Direktr: Onur Cengiz                    
Dijital letiim Yneticisi: Egemen Akba                               
Ajans Prodktrleri: Berna Bulat, Glah Batbeki, Yasemin Toprak

Netflix Trkiye - Sosyal Medya letiimi Case Study

CEO&CCO: Alemah ztrk                        
Yaratc Ynetmen: lyas Eralp                    
Yaratc Grup Bakan: Alperen Altnz                   
Yaratc Grup: Bilal zta, Ali hsan Ozan, Emre Glver, Deniz Makal, Fahri Gl, Ercan Akkaya  
Marka Direktr: Serhat Arapolu                           
Marka Yneticisi: Tuba Kyak                   
Dijital letiim Grup Direktr: Onur Cengiz                         
Dijital letiim Yneticisi: Egemen Akba

Netflix Trkiye -  2 Tweet'lik Lansman

English (British)

An award-winning account manager and digital marketing expert, Egemen Akbas specializes in pay per click, branding and paid media strategies. He is skilled in generating new ideas for social content and developing effective media campaign strategies across social platforms display and search, including Facebook, Instagram, LinkedIn, Twitter, Google Display Network, Programmatic, and YouTube, and Google AdWords. He delivered successful completion of large-scale projects for global and local brands such as The Walt Disney Company, Netflix, Barbican Centre, Southbank Centre, and Royal Collection Trust. His experience includes the execution of paid digital marketing solutions that drove business performance, communications, and digital engagement for notable clients.

Egemen Akbas

Employment Highlights

Education Highlights

Portfolio

Netflix Trkiye - Ebru Originals Case Study

Netflix Trkiye - Sosyal Medya letiimi Case Study

Netflix Trkiye - 2 Tweet'lik Lansman

Netflix Trkiye - Ebru Originals Case Study

Netflix Trkiye - Sosyal Medya letiimi Case Study

Netflix Trkiye - 2 Tweet'lik Lansman