Erik Nguyen

Level 5 is a global business consulting and IT services firm providing strategic and tactical business services.

• Conducted numerous split tests and designed creative concepts within campaigns that aligned with the ever-changing digital marketing world. Some examples are webinar and event lead generation campaign (43% show rate, 12% conversion); email drip campaign (23% open rate, 4% click rate); and performance analysis → retargeting campaign (dependent by type of action).
• Specialized in B2B marketing, partnering with an array of tech companies such as IBM, Peak10 (now Flextential), Beauceron, Allgress, and SEC Consult.
• Implemented numerous campaigns related to email marketing, Google Ads, LinkedIn (top discussions, ads, groups/communities), Facebook Ads, marketing funnels (case studies, white papers, consultations, security audits, etc.), SEO/SEM, content marketing, lead generation, and face-to-face mixers/networking events.

FADE is a social app startup specialized in capturing college life.

• Focused on B2C marketing, managing several campaigns.
• Managed campus teams and Student Brand Ambassadors (SBAs).
• Assisted in managing community manager interns at college campuses.
• Produced events and networking opportunities to SBAs at target colleges.
• Drove installations and active engagement from SBAs and event attendees.
• Created marketing content and training materials.
• Conducted performance analysis of app and content.
• Engaged in user support and social media channels.

RollCall is a social planning tool that helps its members plan get-togethers and meetings with friends using their mobile phone.

• Focused on B2C marketing, managing several campaigns.
• Developed sponsorships/partnerships with school clubs, teams, and Greek organizations.
• Ambassador events such as concerts, college events, and sporting events.
• Drove installation campaigns (directed at a college level audience).
• Conducted market research (define college audiences who engaged most).
• Managed college street teams.