Ettie Holland

ContentETC is a leading content and training consultancy with a broad international client portfolio, including Time Inc, Allianz, Rolls Royce, Harrods, Warner Bros, BBC, Transport for London and Softcat.

• Joined the team on a long-term independent basis to support ongoing delivery.
• Devised a strategy and implementation across the marketing communications spectrum.
• Led a team of other writers to ensure consistency, quality and timely project delivery.
• Created a compelling and converted copy that delivers to client objectives. Deliverables include content strategy development, content auditing, content planning, brand development, TOV and style guideline development, web copy, national and regional press releases, content creation, social media strategy and implementation, email marketing, campaign development, landing page copy, regional advertising, internal communications, recruitment marketing and direct marketing.

• Provided written communication strategies for businesses that propel their audiences into action.
• Designed content marketing strategies and set short-term goals.
• Delivered engaging content on a regular basis.

HR Tech Copy is a specialist HR tech communications consultancy working for HR tech businesses, based in Cambridge, UK.

• Worked with HR technology businesses to help them communicate more effectively using written words.
• Developed advertising and marketing copywriting, content marketing, content strategy, marketing strategy, internal comms and copywriting training.

LearnSignal is a flexible and affordable online accountancy and business college with a range of skills and professional qualification courses for individuals.

• Managed a blog as well as other copywriting activities like email marketing and website copywriting ad hoc.
• Increased organic blog traffic by 1450% over 6 months by creating and delivering on audience-centric content strategy.
• Took ownership over SEO strategy, achieving first page ranking for multiple business-critical key terms.
• Redeveloped blog proposition, realigning content focus to audience pain points, for example developing popular interview series targeting different audience segments.
• Drove organic social reach and engagement consistently, seeing organic social engagement increase 1548% and page likes increase 597% over 6 months.
• Lifted blog conversion rate by 17% by building compelling, human narrative around clearly defined CTAs.
• Raised email subscription rate by 1500%, feeding leads into email lists and enabling progression through funnel, achieving consistent open and click rate more than double industry standard.
• Increased open-rate by 24% and CTR by 20.6% through creation of customer activation email series.
• Achieved average open-rate of 38% and average click rate of 10.4% throughout email sequence, nurturing trial customers through to conversion.
• Aided corporate outreach strategy by creating targeted business whitepapers, aiming to establish thought-leadership and generate corporate leads.

We Are Models is a Lisbon modeling agency with a unique approach in the fashion industry.

• Designed content strategy and delivered all elements of customer-facing communication during an exciting rebranding project.
• Interviewed industry influencers and built content bank.
• Built and honed SEO content strategy to drive organic traffic.
• Developed email marketing campaigns to inspire, activate and retarget.
• Plotted user journey and written on-brand website copy.
• Collaborated with founding team to develop and refine strategy.
• Attended events where relevant, reached out and interacted with senior influencers.

Propel London is a talent solutions business, providing a full suite of services that includes executive search, team build, contingent recruitment, and contract appointments. 

• Provided client management services by working on-site with senior creatives, developing briefs and building relationships.
• Crafted direct response copywriting to attract candidates from cold copy.
• Developed lead nurturing process to propel clients through the sales funnel.

Spencer-Ogden is a global recruitment agency delivering within the oil and gas, power and utilities, built environment and renewable energy sectors.

• Recruited for technical safety engineers in the offshore C&I world.
• Worked comfortably with clients from oil-rig to C- Level, as a representative in client meetings across Europe.
• Provided several roles dedicated to writing articles, emails, social media, job descriptions, and job adverts.

lastminute.com is an online travel and leisure retailer offering late travel deals and savings on hotels, flights, holidays, and city breaks.

• Wrote 500-word destination overviews to build SEO collateral and increase brand awareness.
• Crafted products descriptions, sales and promotional copy and other content to help develop off-site and on-site SEO campaigns.

The Grove is a cultural writing magazine for County Durham.

• Managed multiple responsibilities including creative direction, collating submissions, rallying troops, strict deadline control, proofreading and editing, writing including poetry and short fiction, and fundraising and advertising revenue generation.
• Delivered feedback on over 200 monthly submissions from student writers, selecting 25 final pieces and editing for publication, as a student section editor.

MPG Media Contacts, rebranded as Havas Media, operates as a digital media agency specializing in marketing, design, digital, corporate communications, and social media.

• Developed client-facing internship with exposure across media planning, PR, events, new business development, market analysis, web development, media strategy, and creative advertising.
• Shortlisted in company-wide competition to design the next OOH campaign for lowcostholidays.com, subsequently pitching a detailed concept to MPG MD and LCH Board.

Active International is a commercial innovation company dedicated to delivering new levels of financial flexibility and custom solutions to clients.

• Worked with international corporate barter company, across travel and events, media, admin, HR and finance. 
• Contributed to the development of innovative programs to maximize corporate profits.