Eve Yap

• Media veteran of 30 years, with 360-degree expertise in editing, sub-editing and writing.
• Primary focus: creating medical content and editing technology articles. Secondary specialisations: travel and consumer.
• Custom publishing: produced supplements for clients across the medical, technology and consumer fields.
• Copy-editing: turnkey editing of books and websites.

ManpowerGroup Singapore is a part of US-listed, global workforce experts ManpowerGroup helm for corporate communications, content marketing and public relations.

• Achieved $800,000 in positive mentions of the company in print and online media through strategic media relations in a year.
• Provided assistance in awareness programs chiefly for Purple Parade, an SG movement that celebrates the inclusion of people with special needs.
• Championed train flash mob performance that has 244,000+ views to date.

• Managed client-driven supplements and content marketing for global brands and organizations including Samsung, Royal Caribbean International and Singapore Workforce Development Agency.
• Edited freelancers copy to ensure sterling standards and created innovative angles for commercial story-telling, contributing to satisfied clients and repeat advertising.
• Assumed half-year editor's role for weekly travel pages, SGTravellers.

• Anchored the well-read family pages, Connect and a relationships column, Relatively Speaking.
• Reported on current topics including lessons on violence after school-side mass shootings in the United States, fatal teenage drink driving and women who triumphed over self-doubt after multiple miscarriages.
• Interviewed across varied strata of society from CEOs to a blind erhu player with the ability to draw out dynamic tensions making for good reads and a very well-received column.

• Sub-edited daily news stories and curated current affairs pages, NewsWatch.
• Checked over stories for spelling, grammatical or factual errors.
• Helped with the design and layout of the pages and added last minute news stories.

• Made IT and medical technology content accessible to average persons while retaining deep knowledge for specialist readers.
• Helmed weekly column Doc Talk in Mind Your Body.
• Coached rookie reporters in journalistic techniques including writing introductions, marshaling information, application of quotes and interviews.

• Reported on included business IT for SMEs and retail sector trends.
• Scored numerous exclusive stories for The Straits Times on the consumer and tourism issues.