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Ewen Boey

Ewen Boey

Content Strategist

Content strategist at Great Eastern.

Ewen Boey specializes in digital content strategy, content creation, content marketing, partnerships, and editorial operations. He works as a content strategist at Great Eastern, where he has established a coherent content strategy across all the company's digital platforms. At a strategy and design agency in Singapore, he advised public sector clients on a clear content strategy as part of their digital transformation process. Ewen also worked as a digital content manager at SingTel and content producer at Yahoo! Southeast Asia.

Content Strategy
Content Management
Digital Content Strategy
Content Marketing
Content Design
Content Partnerships
Editorial
UX Writing
Content Production
Content Writing
Content Editing
Ewen Boey

Ewen Boey

Content strategist at Great Eastern.

Content Strategist

Ewen is Available for Projects

Work with Ewen

Employment Highlights

Content Strategist

Great Eastern

October 2019 - Present (1 year 10 months)

Content Strategist

PebbleRoad Pte Ltd

December 2017 - October 2019 (1 year 10 months)

Digital Content Manager

SingTel

October 2013 - December 2017 (4 years 2 months)

Content Producer

Yahoo! Southeast Asia

April 2010 - October 2013 (3 years 6 months)

2 More Entries

Education Highlights

BA, Political Science

National University of Singapore

September 2005 - June 2008 (2 years 9 months)

Resume

Content Strategist

Great Eastern

October 2019 - Present (1 year 10 months)

  • Established a coherent content strategy across all Great Eastern digital platforms.
  • Optimized content for a clear and consistent user experience.

Content Strategist

PebbleRoad Pte Ltd

December 2017 - October 2019 (1 year 10 months)

PebbleRoad is a strategy and design agency in Singapore.

  • Advised public sector clients on a clear content strategy as part of their digital transformation process.
  • Developed data-driven cross-channel content strategy.
  • Implemented content design to enhance user experience.

Digital Content Manager

SingTel

October 2013 - December 2017 (4 years 2 months)

  • Worked as the Singapore editorial lead for NewsLoop, a mobile news application; developed and curated content to drive user engagement.
  • Led initiatives for new application features.
  • Established and managed key content partnerships.

Content Producer

Yahoo! Southeast Asia

April 2010 - October 2013 (3 years 6 months)

  • Involved in the management, curation and creation of content on the Yahoo! Singapore News website and social media channels.
  • Grew social media following organically from 2,000 to 100,000 in two years.
  • Reported breaking and exclusive news on politics, sports and entertainment.
  • Planned and executed content solutions for sales clients.

Regional Marketing Executive

Discovery Networks APAC

February 2013 - October 2013 (8 months)

  • Planned and executed website content and social media initiatives in line with Discovery’s aim to focus more on digital platforms. 
  • Developed content strategies for brand sites and social media channels.
  • Maintained and regulated online portals.
  • Managed various digital properties and content management systems.
  • Acted as the go-to person for pan-regional queries and requests on brand marketing.

Editor

Red Bull

November 2012 - June 2013 (7 months)

  • Managed the Red Bull Singapore website, which included editing and publishing, content curation and monthly EDMs. 
  • Optimized the website for a better user experience.

Education

BA, Political Science

National University of Singapore

September 2005 - June 2008 (2 years 9 months)