Ewen Boey
Content Strategist

Ewen Boey

Content strategist at Great Eastern.
Work with Ewen Work with a Content Strategist

About

Ewen Boey specializes in digital content strategy, content creation, content marketing, partnerships, and editorial operations. He works as a content strategist at Great Eastern, where he has established a coherent content strategy across all the company's digital platforms. At a strategy and design agency in Singapore, he advised public sector clients on a clear content strategy as part of their digital transformation process. Ewen also worked as a digital content manager at SingTel and content producer at Yahoo! Southeast Asia.

Employment

6 roles
Oct 2019 - Present 6 years 7 months
Content Strategist
Great Eastern
  • Established a coherent content strategy across all Great Eastern digital platforms.
  • Optimized content for a clear and consistent user experience.
Dec 2017 - Oct 2019 1 year 10 months
Content Strategist
PebbleRoad Pte Ltd

PebbleRoad is a strategy and design agency in Singapore.

  • Advised public sector clients on a clear content strategy as part of their digital transformation process.
  • Developed data-driven cross-channel content strategy.
  • Implemented content design to enhance user experience.
Oct 2013 - Dec 2017 4 years 2 months
Digital Content Manager
SingTel
  • Worked as the Singapore editorial lead for NewsLoop, a mobile news application; developed and curated content to drive user engagement.
  • Led initiatives for new application features.
  • Established and managed key content partnerships.
Feb 2013 - Oct 2013 8 months
Regional Marketing Executive
Discovery Networks APAC
  • Planned and executed website content and social media initiatives in line with Discovery’s aim to focus more on digital platforms. 
  • Developed content strategies for brand sites and social media channels.
  • Maintained and regulated online portals.
  • Managed various digital properties and content management systems.
  • Acted as the go-to person for pan-regional queries and requests on brand marketing.
Apr 2010 - Oct 2013 3 years 6 months
Content Producer
Yahoo! Southeast Asia
  • Involved in the management, curation and creation of content on the Yahoo! Singapore News website and social media channels.
  • Grew social media following organically from 2,000 to 100,000 in two years.
  • Reported breaking and exclusive news on politics, sports and entertainment.
  • Planned and executed content solutions for sales clients.
Nov 2012 - Jun 2013 7 months
Editor
Red Bull
  • Managed the Red Bull Singapore website, which included editing and publishing, content curation and monthly EDMs. 
  • Optimized the website for a better user experience.

Education

Sep 2005 - Jun 2008 2 years 9 months
BA, Political Science
National University of Singapore