• Established a coherent content strategy across all Great Eastern digital platforms.
• Optimized content for a clear and consistent user experience.

PebbleRoad is a strategy and design agency in Singapore.

• Advised public sector clients on a clear content strategy as part of their digital transformation process.
• Developed data-driven cross-channel content strategy.
• Implemented content design to enhance user experience.

• Worked as the Singapore editorial lead for NewsLoop, a mobile news application; developed and curated content to drive user engagement.
• Led initiatives for new application features.
• Established and managed key content partnerships.

• Involved in the management, curation and creation of content on the Yahoo! Singapore News website and social media channels.
• Grew social media following organically from 2,000 to 100,000 in two years.
• Reported breaking and exclusive news on politics, sports and entertainment.
• Planned and executed content solutions for sales clients.

• Planned and executed website content and social media initiatives in line with Discovery’s aim to focus more on digital platforms. 
• Developed content strategies for brand sites and social media channels.
• Maintained and regulated online portals.
• Managed various digital properties and content management systems.
• Acted as the go-to person for pan-regional queries and requests on brand marketing.

• Managed the Red Bull Singapore website, which included editing and publishing, content curation and monthly EDMs. 
• Optimized the website for a better user experience.