Alycia Lim
Business Writer

Alycia Lim

Past clients include Standard Chartered, Google, & Verizon Media.
Work with Alycia Work with a Business Writer

About

Alycia Lim is a content specialist with 12 years of experience in online and print. Her work experience includes writing and editing content for a variety of B2B and B2C companies, elevating their brand presence through thought-leadership pieces and blog posts. At Yahoo Southeast Asia, she has programmed news and video content on Yahoo Singapore, Yahoo Malaysia, and Yahoo Philippines, and promoted content on social media platforms. Her past clients include Standard Chartered, Google, Verizon Media, Thales, National Instruments, AdParlor, LinkedIn, Hilton, Changi Airport Group, Lloyds, and Ion. Alycia has also worked on content strategy and planning to help brands reach their target audience.

Employment

5 roles
Mar 2019 - Present 7 years 1 month
Content Writer & Editor
Independent
  • Wrote and edited content including EDMs, newsletters, bylines, infographics, website copy, and case studies.
  • Produced content for Standard Chartered, Google, Verizon Media, and a range of technology and advertising technology startups.
Jul 2017 - Feb 2019 1 year 7 months
Content Manager
RICE Communications

RICE Communications is a strategic communications and PR consultancy with an expertise in corporate communications, technology, and consumer PR in Asia.

  • Worked on content strategy and planning for new business pitches, building a content bank for the RICE website, and supported in-house marketing efforts.
  • Developed a variety of content for tech and consumer clients, including Thales, National Instruments, AdParlor, LinkedIn, and Hilton.
Jun 2016 - Jul 2017 1 year 1 month
Content Specialist
Weber Shandwick
  • Managed content for Rolls Royce engines, developing a monthly content calendar, ideation for new and exciting material, creating evergreen content, and managing their social media.
  • Developed case studies for Facebook Business and liaised with the various stakeholders.
  • Wrote a variety of content pieces for Changi Airport Group, Lloyds, Ion, and other accounts.
Oct 2013 - Mar 2016 2 years 5 months
Content Producer
Yahoo Southeast Asia
  • Built a network of writers in Singapore. In just over a month, Alycia completed the groundworks and onboarded 15 new bloggers onto the program, named the Yahoo Blogger Network.
  • Programmed news and video content on Yahoo Singapore, Yahoo Malaysia, and Yahoo Philippines, and promoted content on social media platforms.
  • Worked as the project lead for Screen, a Yahoo video platform.
  • Managed Yahoo Fast Flicks, a video contest in Singapore. Her role included curating video entries and managing the event publicity.
  • Developed understanding of the business needs and media objectives of key advertisers and end users, and striking the right balance.
Sep 2008 - Jun 2012 3 years 9 months
Journalist
The Star (Star Media Group Berhad)
  • Wrote news and features, coordinated events, and created pre- and post-event publicity for in-house events.
  • Developed multimedia experience, taking photographs to accompany articles and coming up with concepts for photos and stories.

Education

Aug 2012 - Dec 2013 1 year 4 months
Master's Degree, Mass Communication
Nanyang Technological University
Jun 2004 - Jul 2008 4 years 1 month
Bachelor of Arts, Media & Communications/Journalism
University of Melbourne

Portfolio

21 items