Alycia Lim

• Wrote and edited content including EDMs, newsletters, bylines, infographics, website copy, and case studies.
• Produced content for Standard Chartered, Google, Verizon Media, and a range of technology and advertising technology startups.

RICE Communications is a strategic communications and PR consultancy with an expertise in corporate communications, technology, and consumer PR in Asia.

• Worked on content strategy and planning for new business pitches, building a content bank for the RICE website, and supported in-house marketing efforts.
• Developed a variety of content for tech and consumer clients, including Thales, National Instruments, AdParlor, LinkedIn, and Hilton.

• Managed content for Rolls Royce engines, developing a monthly content calendar, ideation for new and exciting material, creating evergreen content, and managing their social media.
• Developed case studies for Facebook Business and liaised with the various stakeholders.
• Wrote a variety of content pieces for Changi Airport Group, Lloyds, Ion, and other accounts.

• Built a network of writers in Singapore. In just over a month, Alycia completed the groundworks and onboarded 15 new bloggers onto the program, named the Yahoo Blogger Network.
• Programmed news and video content on Yahoo Singapore, Yahoo Malaysia, and Yahoo Philippines, and promoted content on social media platforms.
• Worked as the project lead for Screen, a Yahoo video platform.
• Managed Yahoo Fast Flicks, a video contest in Singapore. Her role included curating video entries and managing the event publicity.
• Developed understanding of the business needs and media objectives of key advertisers and end users, and striking the right balance.

• Wrote news and features, coordinated events, and created pre- and post-event publicity for in-house events.
• Developed multimedia experience, taking photographs to accompany articles and coming up with concepts for photos and stories.

Research paper on cigarette packaging and its influence on smoking habits was selected for presentation at a business conference in Kyoto, Japan.