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Content Strategist
Ewen Boey
Content strategist at Great Eastern.
Ewen Boey specializes in digital content strategy, content creation, content marketing, partnerships, and editorial operations. He works as a content strategist at Great Eastern, where he has established a coherent content strategy across all the company's digital platforms. At a strategy and design agency in Singapore, he advised public sector clients on a clear content strategy as part of their digital transformation process. Ewen also worked as a digital content manager at SingTel and content producer at Yahoo! Southeast Asia.
Ewen is Available for Projects
Work with EwenEmployment Highlights
Content Strategist
Great Eastern
October 2019 - Present (4 years 7 months)
Content Strategist
PebbleRoad Pte Ltd
December 2017 - October 2019 (1 year 11 months)
Digital Content Manager
SingTel
October 2013 - December 2017 (4 years 3 months)
Content Producer
Yahoo! Southeast Asia
April 2010 - October 2013 (3 years 7 months)
Education Highlights
BA, Political Science
National University of Singapore
September 2005 - June 2008 (2 years 10 months)
Portfolio
Ministry of Education
HSA
Ministry of Education
HSA
Resume
Content Strategist
Great Eastern
October 2019 - Present (4 years 7 months)
- Established a coherent content strategy across all Great Eastern digital platforms.
- Optimized content for a clear and consistent user experience.
Content Strategist
PebbleRoad Pte Ltd
December 2017 - October 2019 (1 year 11 months)
PebbleRoad is a strategy and design agency in Singapore.
- Advised public sector clients on a clear content strategy as part of their digital transformation process.
- Developed data-driven cross-channel content strategy.
- Implemented content design to enhance user experience.
Digital Content Manager
SingTel
October 2013 - December 2017 (4 years 3 months)
- Worked as the Singapore editorial lead for NewsLoop, a mobile news application; developed and curated content to drive user engagement.
- Led initiatives for new application features.
- Established and managed key content partnerships.
Content Producer
Yahoo! Southeast Asia
April 2010 - October 2013 (3 years 7 months)
- Involved in the management, curation and creation of content on the Yahoo! Singapore News website and social media channels.
- Grew social media following organically from 2,000 to 100,000 in two years.
- Reported breaking and exclusive news on politics, sports and entertainment.
- Planned and executed content solutions for sales clients.
Regional Marketing Executive
Discovery Networks APAC
February 2013 - October 2013 (9 months)
- Planned and executed website content and social media initiatives in line with Discovery’s aim to focus more on digital platforms.
- Developed content strategies for brand sites and social media channels.
- Maintained and regulated online portals.
- Managed various digital properties and content management systems.
- Acted as the go-to person for pan-regional queries and requests on brand marketing.
Editor
Red Bull
November 2012 - June 2013 (8 months)
- Managed the Red Bull Singapore website, which included editing and publishing, content curation and monthly EDMs.
- Optimized the website for a better user experience.
Education
BA, Political Science
National University of Singapore
September 2005 - June 2008 (2 years 10 months)