Alexander Blyakhman
Data Analytics Expert

Alexander Blyakhman

Expert data analyst with over 20 years of experience.
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About

Alexander Blyakhman has over 20 years of data analytics experience across the retail, pharmaceutical, telecommunications, digital advertising, and manufacturing sectors. He specializes in marketing, e-commerce, and financial analytics, and has worked with brands like Hearst Media, Sears, Kmart, Bridgestone, and Perrigo. During his stint at BullsEye Telecom, he managed the company’s referral program which brought in a revenue increase of 30% from this sales channel within one year.

Employment

6 roles
Feb 2020 - May 2022 2 years 3 months
Chief Data Consultant
Excel Strategies, LLC
  • Authored, developed, and taught advanced computer application classes.
  • Provided instructional services, developed Excel models, and completed various consulting engagements.
  • Grew the list of clients including Macomb Community College, Henry Ford Community College, Illinois High School District 214, General Assembly, and Thinkful.
Feb 2020 - May 2022 2 years 3 months
Senior Manager, E-commerce Analytics & Intelligence
Perrigo Company, Plc
  • Led the eCommerce Intelligence and Analytics team to enable quick data science analytic output and actioning of insights to ensure success in the online channel.
  • Oversaw account specific eCommerce Intelligence strategy development, implementation, and maintenance along with providing analytic support to eCommerce Marketing. 
  • Co-managed Vendor/Seller Central for our Amazon account and other retailer databases as required to ensure optimal online performance and resolution of issues.
  • Worked closely with Content Optimization team to validate findings in Vendor Central and ensure corresponding actions are being addressed related to content.
  • Owned the relationship with external eCommerce Intelligence vendors and agencies (in partnership with IT) to determine which services and technology tools will provide the best view of success for online KPIs and determine implementation plan.
  • Identified areas where an external partner is needed for a toolset or service and determine best path forward owning the relationship with that vendor.
Dec 2017 - Nov 2019 1 year 11 months
Director of Client Analytics
iCrossing
  • Led company's Digital Media Insights practice, supporting multiple clients and internal and external stakeholders.
  • Reviewed and drove overall digital insights, analysis and reporting, financial management of assigned team and associated clients, and ensured excellence in delivering digital insights and analysis.
  • Oversaw client analytics strategy and planning, including development a measurement framework for digital marketing.
  • Organized client analytic strategy sessions across bought (SEM, Display), earned (SEO, Social) and owned (website) media and supported teams in presentation of large scale client initiatives.
  • Negotiated agreements with 3rd party analytic providers.
  • Managed a team of 5: ranging from Analyst to Manager level analytics professionals.
Feb 2014 - Dec 2017 3 years 10 months
Marketing Analytics, Web
Sears Holdings Corporation
  • Provided direction and recommendations to Business Leaders in program direction and Marketing asset management.
  • Managed marketing spend analysis, optimizing ROI, and expense management.
  • Led business unit in reporting and analyzing multiple aspects of merchandising of products.
  • Developed offers, expense tracking, and margin impact for member rewards and identified insights into incremental impacts of a variety of offers.
  • Targeted interaction offers development, maintenance, and reporting effectiveness of preprint marketing and price points.
  • Maintained, developed, and enhanced reporting and analysis processes to help generate profitable incremental sales for various marketing initiatives.
Jan 2012 - Feb 2014 2 years 1 month
E-commerce Analytics
The Bradford Group
  • Compiled daily, weekly, monthly, and year-end financial reports on marketing activities and overall business results.
  • Provided projections and forecasts of expected quarterly and seasonal sales.
  • Created ad-hoc reports, charts, and presentations for upper-level management.
  • Assisted in compiling an annual budget for the site-wide and channel-specific activity.
  • Performed ongoing analysis to determine the return on investment and variance to plan.
  • Analyzed campaign data to determine the effectiveness and recommended course of action for all online marketing channels.
Jun 2008 - Jan 2012 3 years 7 months
Financial Planning & Analysis
BullsEye Telecom
  • Analyzed and interpreted financial data, made recommendations for improvement, created monthly key financial metrics reports, and compared them to the corporate plan.
  • Participated in the budgeting, month-end close, and financial reporting processes and developed financial models to evaluate the impact of pricing, promotions, and product changes.
  • Worked with various departments throughout the organization (Marketing, IT, Sales, Operations) to collect information and provide analytical support.
  • Managed the company’s referral program, and increased revenue from this sales channel by over 30% within one year.
  • Extracted and analyzed financial data to understand how profitable different products, market segments, and customer groups are to the organization, and then presented it to the Executive team.
  • Acted as part of a working group with Marketing to design appropriate promotional pricing programs for the existing customer base to lessen attrition and enhance margin.

Education

Jun 2016 - Jun 2017 1 year
Digital Marketing Specialization Certificate, Marketing Management
University of Illinois Urbana-Champaign
Jan 2016 - Dec 2016 11 months
Business Analytics Specialization Certificate, Data Driven Business Decisions
The Wharton School
Jan 2002 - Dec 2003 1 year 11 months
Masters of Business Administration, Finance
University of Michigan-Dearborn
Apr 1998 - Jul 2001 3 years 3 months
Bachelor's Degree, Management Information Systems
University of Michigan-Dearborn

Portfolio

8 items