Pooja Khandelwal

• Helped small businesses grow their brand and increase sales using the right content marketing strategies without the big agency price tags.
• Provided content marketing, inbound marketing, product launch strategy, copywriting, email marketing, website content, blog articles, and video editing.
• Clients: PropertyGuru, SOCASH, Bluenest, OCBC Bank, Zalora, CubiCost, The Hour Glass, Collective Works, DDB, TradeGecko, impress.ai, OncoCare Cancer Centre, Onestop Security Platform, Solastis Solutions, Cooler Insights, Shaws Preschool, With Content, and Noice Toothpaste.

impress.ai is an AI chatbot software for recruiter.

• Piloted the product to market and driving adoption.
• Identified the key audience personas (through market research and competitor analysis), and preparing marketing strategies.
• Explained the benefits of product features and translated them into customer-facing messaging.
• Wrote, edited, and published articles on blogs, including Yahoo, e27, People Matters, Recruiting Blogs, and adriantan.com.
• Increased brand presence through PR in Straits Times and Tech in Asia.
• Planned and executed events in Singapore.
• Delivered product demos and generated leads.
• Created demo videos and product tutorial guides for customers.
• Executed email drip campaigns for lead generation and lead nurturing.
• Managed social media channels.
• Coordinated with internal teams and an external marketing agency to deliver content for recruitment marketing.

• Planned and executed marketing campaigns using HubSpot (onboarding, lead nurturing, retargeting, customer retention, product launches, partnership program, webinar, and event promotion).
• Managed email and in-app messaging as communication platforms to engage, educate, and inspire leads, trials, and customers.
• Interviewed customers to conduct market research and wrote customer success stories.
• Worked closely with the product team to drive awareness, adoption, and usage of new features.
• Tracked campaign effectiveness and conducted A/B tests to increase conversion rates.
• Managed a database of over 140,000 contacts and tailored content for target audience segments.

Day Seven is a Singapore-based digital agency that provides services across strategy, creativity, abd technology.

• Wrote and edited content for websites, landing pages, and product marketing collateral.
• Crafted effective messages for ad copy, web banners, emails, newsletters, blog posts, and social media channels.
• Collaborated with designers to establish creative direction, style, and layout.
• Managed multiple projects by creating briefs and timelines to meet tight deadlines.
• Coordinated with internal teams and external agencies/contractors to complete digital projects within allocated budget.

RJ at 90.3FM "The Core".