Pamela DeLoatch

Human Resources Writer

Pamela DeLoatch

Specializes in employer branding & HR management.

With over ten years of human resources experience, Pamela DeLoatch specializes in writing for businesses in B2B retail, e-commerce and HR technology. She has crafted various B2B marketing materials, articles, blog posts, case studies, white papers, ebooks, and guides for a range of human resources and technology brands, including HR Dive, Adobe, Perficient, Sift Science, MaxPoint, Signal Hill, Round Table Companies, Salesforce Foundation, and TechTarget. Pamela also writes on wellness and behavioral health.

Employer BrandingB2B ContentEnterprise Technology ContentHigh Tech ContentInformation Technology ContentTechnology ContentWhite PapersCase StudiesArticle WritingContent MarketingHuman Resources Contentblogp

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Employment Highlights

B2B Technology Writer

Independent

September 2011 - Present (14 years 7 months)

Program Manager, Diversity & Inclusion

Fidelity Investments

February 2016 - June 2017 (1 year 4 months)

Staff Writer & Editor

Round Table Companies

January 2010 - December 2015 (5 years 11 months)

Featured Columnist

TriangleMom2Mom.com

January 2008 - December 2013 (5 years 11 months)

Human Resources Specialist

Amoco Corporation

January 1989 - December 1994 (5 years 11 months)

Education Highlights

Masters of Business Administration, Human Resources

Fuqua School of Business, Duke University

August 1987 - May 1989 (1 year 9 months)

Bachelor of Arts, Journalism

American University

September 1981 - May 1985 (3 years 8 months)

Portfolio

Resume

B2B Technology Writer

Independent

September 2011 - Present (14 years 7 months)

As an experienced B2B technology writer, Pamela helped businesses strategize and develop marketing content to attract, educate, and influence potential customers.

  • Developed compelling content marketing, enabling organizations to effectively inform and influence the audience.
  • Initiated and coordinated all aspects of running a small business, including developing a comprehensive business plan, marketing and networking strategies to identify clients, managing projects and timelines, accounting, and client relations.
  • Created effective B2B technology marketing content, including white papers, case studies, articles, and blogs that help businesses establish leadership, highlight competitive advantages, and influence customers.
  • Researched business trends, including diversity and technology challenges and solutions.
  • Consulted and collaborated with clients through project management.
  • Clients: HR Dive, Achievers, 15-Five, Adobe, Food Dive, Perficient, Sift Science, MaxPoint, Signal Hill, Round Table Companies, Salesforce Foundation, Rejoiner, WRAL-TV, TechTarget, News and Observer, Carolina Parent and Charlotte Parent magazines.

Program Manager, Diversity & Inclusion

Fidelity Investments

February 2016 - June 2017 (1 year 4 months)

Pamela was responsible for implementing multiple programs to increase and support diversity and inclusion for technology associates.

  • Initiated communication strategy to expand the visibility of employee resource groups.
  • Created written and digital marketing content for two employee resource groups, including articles, blog posts, presentations, live blogging and digital signage.
  • Managed all aspects of the reverse mentoring program including identifying and inviting participants, determining matching criteria, providing initial and ongoing training and coaching.
  • Increased frequency of annual program to twice a year, doubled the number of participants, surveyed participants, determined ways to improve the program based on survey feedback and created ongoing written and oral communication with participants.
  • Crafted and managed a comprehensive strategy to coordinate participants in women’s leadership development programs from five business units.

Staff Writer & Editor

Round Table Companies

January 2010 - December 2015 (5 years 11 months)

Round Table Companies is a business storytelling company which has published over 100 books and comics.

  • Researched, interviewed, and edited client-written books and created thought leadership articles.
  • Wrote a book, "Classroom Heroes: One Child's Struggle with Bullying and a Teacher's Mission to Change School Culture."

Featured Columnist

TriangleMom2Mom.com

January 2008 - December 2013 (5 years 11 months)

TriangleMom2Mom (now NewsObserver) was a content platform targeted towards parents. Pamela contributed to the columns and was featured regularly.

  • Wrote about the comical, serious, and uncomfortable topics that concern mothers.
  • Developed story ideas and weekly blog posts for a column that examined trending societal and parental issues, particularly in the Raleigh, NC area.

Human Resources Specialist

Amoco Corporation

January 1989 - December 1994 (5 years 11 months)

Amoco Corporation is a US-based global chemical and oil company focused on gasoline for the automobile market.

  • Contributed significantly to the company by communicating effectively with the teams and providing HR-side management support.
  • Provided over 100 employees with generalist HR support, including management training, employee and management support, and salary administration.
  • Initiated evaluation of 40 technical jobs for correct FLMA classification.
  • Interviewed personnel, wrote and presented job descriptions to be re-classified.
  • Recommended and implemented salary adjustments based on new classifications.
  • Trained managers in behavior-based interviewing to ensure more consistent hiring process.

Education

Masters of Business Administration, Human Resources

Fuqua School of Business, Duke University

August 1987 - May 1989 (1 year 9 months)

Bachelor of Arts, Journalism

American University

September 1981 - May 1985 (3 years 8 months)

National Merit Scholar, Editor of Student Newspaper