<ul><li>Managed Facebook and Google Ads for clients in fitness, e-commerce, real estate industries, and more.</li><li>Achieved and sustained ROAS (Return on Ad Spend) of over 60 for a boutique gym client for nine months and counting.</li></ul>

Facebook & Google Ads Specialist

<p>Rate is a Singapore-based tech startup that serves the Southeast Asian e-commerce ecosystem.</p><ul><li>Decreased cost per app install by 22% and increased result rate by 10% (number of app installs / number of impressions) by creating and optimizing Facebook Ads.</li><li>Increased retention rate by creating user journey funnels to identify drop-off points, serving stage-specific Facebook Ads to move users through the funnel.</li></ul>

Growth Intern

<ul><li>Owned end-to-end execution of over 100 ‘business as usual’ in-app events and vendor placements, achieving 100% punctuality in publishing placements.</li><li>Increased Facebook page fans by 700 through organic and paid posts.</li><li>Wrote copy for emails with audience of 60,000 and open rates of over 30%.</li></ul>

Marketing Intern

<p>Kisi develops cloud technology to build secure access control systems that use a combination of sensors and mobile devices to grant facility access to authorized personnel.</p><ul><li>Published over 250 persona-based content pieces by coordinating entire publishing cycle and effectively managing multiple freelance writers.</li><li>Increased weekly user traffic 20 times over through SEO which included conducting keyword analysis, optimizing existing content, internal linking, etc.</li></ul>

Grew a boutique fitness studio's sales using lookalike audiences and retargeted past website visitors. Achieved driving sales of class packages for new studio opening. Results: 121.45 campaign ROAS (Return on Ad Spend), 85% lower cost per purchase, 23x higher ROAS.

Facebook Ads Client Success Story - Ground Zero

Faye Chuah

English (British)

Faye Chuah has experience in managing Facebook and Google Ads for clients in fitness, e-commerce, and real estate industries. Her skills include paid social, paid search, display, user retention, organic social, and project management. She is also proficient in tools such as Facebook Ads Manager, Google Ads, Google Analytics, Mixpanel, Ahrefs, and Hubspot.

Faye Chuah

Employment Highlights

Education Highlights

Portfolio

Facebook Ads Client Success Story - Ground Zero

Facebook Ads Client Success Story - Ground Zero