Dominic Lambert
Copywriter

Dominic Lambert

Former senior digital copywriter at Lenovo.
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About

Dominic Lambert is a creative director and copywriter with 25 years in the communications industry, having worked in multiple markets from Europe to the Middle East and Asia. As a former senior design director and copywriter at Goodman Fielder, he developed offline communication for six brands such as Meadow Fresh, Meadow Lea, Olive Grove, Pampas, White Wings, and Praise. At Lenovo, he has experience in product launches for desktops, laptops, smartphones, and accessories. He also created content and build Lenovo.com using a Hybris content management system. His skills include Adobe Photoshop, Illustrator, and InDesign.

Employment

6 roles
Jan 2018 - Present 8 years 4 months
Creative Director & Copywriter
Independent
  • Produced new ideas for company branding, promotional campaigns, and marketing communications.
  • Developed exceptional and well-crafted copy that meet clients’ requirements.
  • Conceived and implemented concepts, guidelines, and strategies in various creative projects and oversaw them to completion.
Oct 2018 - Jun 2019 8 months
Consultant Creative Director & Copywriter
Vinpearl
  • Oversaw the ‘Vinpearl Luxury brand’; built and improved brand presence both online and off; created detailed brand guidelines; and devised promotional initiatives to increase hotel occupancy.
  • Helped ensure consistency and quality across the master brand, improving visual communication and editorial content.
Feb 2017 - Dec 2017 10 months
Senior Design Director & Copywriter
Goodman Fielder
  • Worked closely with six of Goodman Fielder’s key brands such as Meadow Fresh, Meadow Lea, Olive Grove, Pampas, White Wings, and Praise.
  • Developed offline communication including in-store POS, sales tool collateral, and booth design for trade show events.
  • Conceptualized and wrote marketing communication material and presentations.
  • Oversaw and directed a key number of photoshoots for the ongoing development of visual equity.
Sep 2014 - Nov 2016 2 years 2 months
Senior Digital Copywriter, Web Marketing & Development
Lenovo
  • Involved in product launches for Lenovo desktops, laptops, smartphones, and accessories.
  • Coordinated closely with key product managers to create content and build Lenovo.com using a Hybris content management system.
  • Leveraged copy and creative assistance to the social listening team on social media activity and digital campaigns.
Jul 2013 - Mar 2014 8 months
Creative Director, Art & Copy
Possible
  • Co-managed a 32 person creative team in high-end digital marketing projects, web and mobile application design.
  • Provided creative and strategic thinking, copywriting, editing, art direction, and recruitment and resourcing.
  • Clients: SAP, Langham Hotels, Brocade, Dow Corning, and Audi.
Jun 2012 - Jun 2013 1 year
Design Director & Copywriter
Qube

Qube is an independent boutique, multi-disciplinary creative agency dedicated to creating brand identities for the hospitality industry. 

  • Provided brand ideation, digital marketing, copywriting, editing, and overseeing agency production. 
  • Clients: Resorts World Sentosa, Four Seasons Hotels, Pan Pacific Hotel, and The Ascott Limited.

Education

Sep 1989 - Jun 1992 2 years 9 months
BA (Hons), Visual Communication Design
Ravensbourne College of Design, UK
Jan 1988 - Dec 1989 1 year 11 months
Diploma, Art Foundation
Bristol Polytechnic, UK

Portfolio

13 items