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Work With High Performing Talent On Demand

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David Goulden

David Goulden

Writes for startups, corporates, and general consumers.

David Goulden is a B2B writer with over a decade of experience in writing for a variety of audiences, including startups, corporates, and general consumers. He has created B2B content across healthcare, cybersecurity, and payment industries. At Payzone UK, he has produced web content, including blogs, guides, and thought leadership pieces. David also has technical expertise in WordPress, HTML, Google Analytics, Buzzsumo, and knowledge of SEO.

Digital Marketing
B2B Content
B2B Writing
Content Creation
Copywriting
Digital Content
Web Content Creation
Web Copywriting
Blog Writing
Thought Leadership
Press Releases
White Paper Writing
WordPress
Google Analytics
SEO
David Goulden

David Goulden

Writes for startups, corporates, and general consumers.

David is Available for Projects

Work with David

Employment Highlights

Copywriter

Payzone UK

September 2017 - Present (6 years 7 months)

SEO & Content Consultant

Vantage DX

January 2017 - July 2017 (7 months)

Content Writer

The Popcorn Shed

January 2017 - May 2017 (5 months)

Content Marketing Executive

MadeSimple Group

October 2012 - January 2017 (4 years 4 months)

Education Highlights

Marketing Theory Course, -

City University, London

April 2013 - July 2013 (4 months)

Bachelor of Science, International Politics

City University, London

September 2007 - May 2010 (2 years 9 months)

Portfolio

Payzone UK

David-Goulden.com

8 Ways You Know You're an Entrepreneur in the Making

David-Goulden.com

Tips to Working the Room at a Networking Event

David-Goulden.com

What Is Local SEO and How Could It Help You?

David-Goulden.com

What SMEs Can Learn From the Madness of the Premier League

David-Goulden.com

How to Perfect Your Business's Tone of Voice

Payzone UK

David-Goulden.com

8 Ways You Know You're an Entrepreneur in the Making

David-Goulden.com

Tips to Working the Room at a Networking Event

David-Goulden.com

What Is Local SEO and How Could It Help You?

David-Goulden.com

What SMEs Can Learn From the Madness of the Premier League

David-Goulden.com

How to Perfect Your Business's Tone of Voice

Resume

Copywriter

Payzone UK

September 2017 - Present (6 years 7 months)

Payzone UK is a consumer payments company that rents payment terminals to retailers, including web traders, so that they can accept credit card payments both for goods sold on site and for utilities, bridge tolls, lottery tickets, and the likes.

  • Created engaging content for the Payzone site including blogs, guides, and thought leadership pieces.
  • Managed influencer outreach through Buzzsumo and Hootsuite to locate and engage with relevant bloggers and small business leaders.

SEO & Content Consultant

Vantage DX

January 2017 - July 2017 (7 months)

Vantage DX develops a health platform that enables professionals to acquire, manage, and control digital clinical data.

  • Handled a project to target un-researched customers using insight lead research, analysis, industry reports, and other relevant information.
  • Managed audience segmentation, looking at relevant Clinical Commissioning Groups (CCGS) across the UK to assess their need for Vantage’s overall product offering. 
  • Audited the Vantage site to see how it could be more optimized for search engines by applying SEO best practices.
  • Created a tone of voice to ensure Vantage’s language is clear and easy to understand for their audience.
  • Conducted analysis of Vantage’s various competitors in terms of overall site and backlinks.

Content Writer

The Popcorn Shed

January 2017 - May 2017 (5 months)

The Popcorn Shed is a B2C food startup.

  • Created and produced inbound marketing content including blogs, press releases, newsletters, and emails.
  • Ensured all-around consistency with the brand.

Content Marketing Executive

MadeSimple Group

October 2012 - January 2017 (4 years 4 months)

MadeSimple Group provides online solutions to the startup and small business communities, including company credit reports, virtual offices, websites, and business training.

  • Performed competitor analysis across MadeSimple’s various range of products.
  • Created product and topical blog posts covering areas such as crowdfunding, late payment, and business case studies through the company’s WordPress account.
  • Wrote content for lead generation purposes through creating ebooks on funding, growing startup businesses in the UK and responsibilities of company directors.
  • Managed industry outreach, locating startup industry influencers through social media tools such as Buzzsumo and Hootsuite.
  • Crafted tweets and Facebook copy, which would then be put onto MadeSimple’s social media accounts.
  • Wrote press releases to showcase the benefits of various products and services.
  • Arranged interviews with high-profile business leaders such as former enterprise adviser to David Cameron Lord Young, which would then be subsequently used for the content.
  • Liaised with various managers across the company and bringing expertise to a wide range of projects across the business. This includes looking into potential new products and services or assessing how existing processes work in other companies.
  • Conducted backlink detection, searching for dead or old links to MadeSimple’s site and attempting to retrieve them for SEO purposes.
  • Kept up to date with latest government and private sector initiatives for small businesses.
  • Sourced articles and key industry news from across the web to be used on all MadeSimple’s social media accounts using Hootsuite.
  • Wrote copy for email promotions, mailers, and other marketing purposes.

Education

Marketing Theory Course, -

City University, London

April 2013 - July 2013 (4 months)

Principles and concepts include brand management, segmentation, positioning, consumer buying patterns, and market research.

Bachelor of Science, International Politics

City University, London

September 2007 - May 2010 (2 years 9 months)