David Goulden

Vantage DX develops a health platform that enables professionals to acquire, manage, and control digital clinical data.

• Handled a project to target un-researched customers using insight lead research, analysis, industry reports, and other relevant information.
• Managed audience segmentation, looking at relevant Clinical Commissioning Groups (CCGS) across the UK to assess their need for Vantage’s overall product offering. 
• Audited the Vantage site to see how it could be more optimized for search engines by applying SEO best practices.
• Created a tone of voice to ensure Vantage’s language is clear and easy to understand for their audience.
• Conducted analysis of Vantage’s various competitors in terms of overall site and backlinks.

The Popcorn Shed is a B2C food startup.

• Created and produced inbound marketing content including blogs, press releases, newsletters, and emails.
• Ensured all-around consistency with the brand.

MadeSimple Group provides online solutions to the startup and small business communities, including company credit reports, virtual offices, websites, and business training.

• Performed competitor analysis across MadeSimple’s various range of products.
• Created product and topical blog posts covering areas such as crowdfunding, late payment, and business case studies through the company’s WordPress account.
• Wrote content for lead generation purposes through creating ebooks on funding, growing startup businesses in the UK and responsibilities of company directors.
• Managed industry outreach, locating startup industry influencers through social media tools such as Buzzsumo and Hootsuite.
• Crafted tweets and Facebook copy, which would then be put onto MadeSimple’s social media accounts.
• Wrote press releases to showcase the benefits of various products and services.
• Arranged interviews with high-profile business leaders such as former enterprise adviser to David Cameron Lord Young, which would then be subsequently used for the content.
• Liaised with various managers across the company and bringing expertise to a wide range of projects across the business. This includes looking into potential new products and services or assessing how existing processes work in other companies.
• Conducted backlink detection, searching for dead or old links to MadeSimple’s site and attempting to retrieve them for SEO purposes.
• Kept up to date with latest government and private sector initiatives for small businesses.
• Sourced articles and key industry news from across the web to be used on all MadeSimple’s social media accounts using Hootsuite.
• Wrote copy for email promotions, mailers, and other marketing purposes.