Principles and concepts include brand management, segmentation, positioning, consumer buying patterns, and market research.

Payzone UK is a consumer payments company that rents payment terminals to retailers, including web traders, so that they can accept credit card payments both for goods sold on site and for utilities, bridge tolls, lottery tickets, and the likes.<ul><li>Created engaging content for the Payzone site including blogs, guides, and thought leadership pieces.</li><li>Managed influencer outreach through Buzzsumo and Hootsuite to locate and engage with relevant bloggers and small business leaders.</li></ul>

Copywriter

Vantage DX develops a health platform that enables professionals to acquire, manage, and control digital clinical data.<ul><li>Handled a project to target un-researched customers using insight lead research, analysis, industry reports, and other relevant information. </li><li>Managed audience segmentation, looking at relevant Clinical Commissioning Groups (CCGS) across the UK to assess their need for Vantage’s overall product offering.&nbsp;</li><li>Audited the Vantage site to see how it could be more optimized for search engines by applying SEO best practices. </li><li>Created a tone of voice to ensure Vantage’s language is clear and easy to understand for their audience. </li><li>Conducted analysis of Vantage’s various competitors in terms of overall site and backlinks.</li></ul>

SEO & Content Consultant

The Popcorn Shed is a B2C food startup.<ul><li>Created and produced inbound marketing content including blogs, press releases, newsletters, and emails.</li><li>Ensured all-around consistency with the brand.</li></ul>

Content Writer

MadeSimple Group provides online solutions to the startup and small business communities, including company credit reports, virtual offices, websites, and business training.<ul><li>Performed competitor analysis across MadeSimple’s various range of products.</li><li>Created product and topical blog posts covering areas such as crowdfunding, late payment, and business case studies through the company’s WordPress account. </li><li>Wrote content for lead generation purposes through creating ebooks on funding, growing startup businesses in the UK and responsibilities of company directors. </li><li>Managed industry outreach, locating startup industry influencers through social media tools such as Buzzsumo and Hootsuite. </li><li>Crafted tweets and Facebook copy, which would then be put onto MadeSimple’s social media accounts. </li><li>Wrote press releases to showcase the benefits of various products and services. </li><li>Arranged interviews with high-profile business leaders such as former enterprise adviser to David Cameron Lord Young, which would then be subsequently used for the content. </li><li>Liaised with various managers across the company and bringing expertise to a wide range of projects across the business. This includes looking into potential new products and services or assessing how existing processes work in other companies. </li><li>Conducted backlink detection, searching for dead or old links to MadeSimple’s site and attempting to retrieve them for SEO purposes. </li><li>Kept up to date with latest government and private sector initiatives for small businesses. </li><li>Sourced articles and key industry news from across the web to be used on all MadeSimple’s social media accounts using Hootsuite. </li><li>Wrote copy for email promotions, mailers, and other marketing purposes.</li></ul>

Content Marketing Executive

Created engaging content for the Payzone site including blogs, guides, and thought leadership pieces.

Payzone UK

David Goulden

Discussed some key pointers that tell someone whether they're an entrepreneur in the making.

8 Ways You Know You're an Entrepreneur in the Making

Produced an article on some tips to make networking productive and successful.

Tips to Working the Room at a Networking Event

Wrote an article that discusses search engine optimization and its importance to local businesses.

What Is Local SEO and How Could It Help You?

Produced content about lessons that SMEs can possibly learn from the money-spinning and lucrative brand that is the Premier League.

What SMEs Can Learn From the Madness of the Premier League

Wrote about how to determine the perfect tone of voice for business.

How to Perfect Your Business's Tone of Voice

Created an article about indications of how the public have spent their money on Black Friday.

Black Friday - How Did Consumers Spend Their Money?

5 Tech Trends Small Businesses Need to Watch Out for in 2018

Developed an ebook for MadeSimple covering loans, grants, venture capitalists and business angels, crowdfunding, and peer-to-peer.

Funding Your Own Business

Paul Millett is a CEDR accredited civil and commercial mediator with extensive legal experience. Paul brings his wealth of professional and management experience to the often challenging and sensitive issues between businesses and people that can cause disputes to arise.

Paul Millett Mediation

Next generation IT Delivery based within London. Offers plenty of difference security services providing cutomers with full cyber security.

Home - DOSKON

English (British)

David Goulden is a B2B writer with over a decade of experience in writing for a variety of audiences, including startups, corporates, and general consumers. He has created B2B content across healthcare, cybersecurity, and payment industries. At Payzone UK, he has produced web content, including blogs, guides, and thought leadership pieces. David also has technical expertise in WordPress, HTML, Google Analytics, Buzzsumo, and knowledge of SEO.

David Goulden

Employment Highlights

Education Highlights

Portfolio

Payzone UK

8 Ways You Know You're an Entrepreneur in the Making

Tips to Working the Room at a Networking Event

What Is Local SEO and How Could It Help You?

What SMEs Can Learn From the Madness of the Premier League

How to Perfect Your Business's Tone of Voice

Payzone UK

8 Ways You Know You're an Entrepreneur in the Making

Tips to Working the Room at a Networking Event

What Is Local SEO and How Could It Help You?

What SMEs Can Learn From the Madness of the Premier League

How to Perfect Your Business's Tone of Voice