Eric Jones

St. Jude Children’s Research Hospital focuses on the research and treatment of pediatric cancer and other life-threatening childhood diseases worldwide.

• Led on all paid social media strategy and blog newsletters.
• Served as an expert on analytics for St. Jude social media, email marketing, and web content strategy.
• Increased the monthly social media engagement rate from 3% to 6% in less than 18 months through insights and reporting.
• Wrote and designed blog posts, graphics, and animated content using Adobe Suites.
• Collaborated with external teams to integrate new research and initiatives into existing digital strategy.

Lee Harris for Shelby County Mayor was a campaign during Lee Harris candidacy for Mayor of Shelby County, Tennessee.

• Designed multimedia collateral and executed digital campaigns to generate over $150,000 in online donations.
• Developed brand strategy and visual guidelines for the campaign's marketing and candidate's persona.
• Led on all web design and website management.
• Advised on fundraising, volunteer recruitment, and voter turnout content and reach rallying tens of thousands of Memphians.

New Memphis Institute is an institution for attracting, developing, activating, and retaining talent.

• Increased brand equity in Memphis with a 52% increase in social following and a 100% increase in engagement.
• Balanced out-of-scope projects such as leading digital marketing for TEDxMemphis to sell out a 900+ theatre its second year.
• Developed existing brand architecture and company goals with communications team using data-driven insights.
• Sourced and analyzed data, built impact reports, and offered recommendations for future event, program, and cause marketing.

• Has Major in Marketing and Minor in Visual Arts.