Eleanor Tay

• Advised F&B, beauty, and tech businesses on social media strategy, content calendars, and campaign execution.
• Built paid and organic engagement strategies across Facebook, Instagram, and LinkedIn.
• Applied Marketo and Salesforce to structure workflows, manage leads, and track attribution.
• Used Tableau, SQL, and dashboarding tools to analyze campaign data and improve ROI.
• Delivered workshops on social media, marketing automation, and AI tools for small business teams.

• Streamlined sales and lead workflows via Zoho CRM, Flow, and Forms automation.
• Spearheaded design and launch of a new website for tech course sales with integrated tracking.
• Implemented analytics tools for lead attribution and campaign measurement.
• Contributed SEO-driven blog content and provided WordPress technical support.

• Optimized lead management using HubSpot and Salesforce, reducing manual effort.
• Enhanced automation flows, increasing the efficiency of marketing operations.
• Conducted training on HubSpot, Salesforce, and campaign workflows for APAC teams.
• Supported database cleansing and quality control initiatives.

• Oversaw marketing automation using Salesforce Pardot and Marketo, improving funnel tracking and lead attribution.
• Implemented Oktopost for social media management and employee advocacy, including team training and adoption across the business.
• Increased LinkedIn followers by 30% in 5 months through targeted content strategies and direct account management for senior leadership.
• Implemented processes and tools (group emails, shared calendars, and alerts) to enable the team to work faster and more efficiently.
• Created design templates in Canva to establish baseline branding standards for marketing and HR teams.
• Developed finance tracking templates to monitor quotes, expenses, payments, and budgets.
• Researched, evaluated, and negotiated new marketing automation, employee advocacy, and design tools for implementation.
• Initiated and organized marketing agency pitches, guiding the process from interviews through contract awards.
• Managed onboarding of new marketing team members, working with HR to recruit and train operations and design interns.
• Liaised with PR agencies for billing, content creation, and press release preparation.
• Oversaw all marketing team procurements, vendor vetting, and budget approvals to ensure operational efficiency.

Marketing Operations:

• Researched, implemented, and deployed automation tools, including Marketo, Salesforce, Vero, Customer.io, and Zapier, for newsletters, tracking, and retargeting ads.
• Set up integrations and automations to streamline workflows and reduce manual processes.
• Hired and managed freelancers and agencies to expand marketing operations and accelerate campaign delivery.
• Collaborated with a developer to create a scraper app that automated prospect data collection.

Data Analytics:

• Defined new lead tracking schemas for more accurate attribution and ensured data consistency across internal reporting and marketing tools.
• Built dashboards in Amazon Quicksight and Tableau, querying from raw SQL/Redshift datasets to analyse attribution, ROI, and customer lifetime value (LTV).
• Transitioned the team from off-the-shelf tools (Salesforce, Marketo) to a custom-built marketing stack, improving accuracy and flexibility.
• Analysed campaign outcomes to optimise spend and refine targeting strategies.

Paid Advertising:

• Initially guided by an external agency, I later took over entirely the management of paid ads, successfully reducing the cost per acquisition by 80%.
• Designed and tested ad creatives, graphics, and copy to lower CPC and improve conversions.
• Ensured alignment and accuracy between external app data and internal tracking.

Additional Responsibilities:

• Managed leads and campaigns across Marketo, Salesforce, Vero, and Customer.io.
• Built and supervised a prospecting team of freelancers and interns, developing processes for lead discovery, enrichment, and cold email campaigns.
• Analysed captured leads and campaign performance to optimise outreach further.
• Produced inbound content for blogs and social media, collaborating with freelancers to generate qualified leads.

• Represented HubSpot in the APAC region, acting as a community advocate for marketing automation and CRM best practices.
• Promoted the adoption of HubSpot’s marketing, sales, and CRM tools by engaging with local businesses, startups, and marketing professionals.
• Organized and participated in workshops, meetups, and community events to share knowledge and demonstrate platform capabilities.
• Collaborated with HubSpot’s regional teams to gather feedback from users, providing insights into APAC market needs and product adoption challenges.
• Supported community members in implementing automation workflows, lead nurturing, and data management practices, strengthening their digital marketing capabilities.

• Upgraded EDM systems to an industry-standard platform, enabling targeted emails by membership level, geography, and customer segments.
• Increased social engagement by managing Facebook ads, contests, and promotions, optimizing campaigns for reach and conversions.
• Conceptualized and implemented creative designs to promote MEV/Jooniper across social media channels, ensuring consistency with brand guidelines.
• Coordinated and executed marketing campaigns and visual merchandising for retail stores in Singapore and Kuala Lumpur.
• Managed A&P planning, social media marketing, and campaign execution, working with in-house designers, sales, and retail teams.
• Designed EDMs, promotional graphics, retail visuals, and website content, while implementing updated digital technologies to improve performance.
• Directed model casting and photoshoots, producing marketing visuals to support campaigns and seasonal promotions.
• Designed and rolled out visual merchandising concepts and seasonal retail displays, ensuring alignment with campaign themes.
• Analyzed retail sales data to propose targeted promotions and managed stock allocation to support marketing initiatives.
• Provided support to international PR representatives, contributing to press releases, media coverage, and global brand promotion.

• Produced branding, POS designs, packaging, and in-store visuals.
• Managed photography, image editing, and vendor coordination.