<ul><li>Advised F&amp;B, beauty, and tech businesses on social media strategy, content calendars, and campaign execution.</li><li>Built paid and organic engagement strategies across Facebook, Instagram, and LinkedIn.</li><li>Applied Marketo and Salesforce to structure workflows, manage leads, and track attribution.</li><li>Used Tableau, SQL, and dashboarding tools to analyze campaign data and improve ROI.</li><li>Delivered workshops on social media, marketing automation, and AI tools for small business teams.</li></ul>

Marketing and Social Media Consultant

<ul><li>Managed marketing operations, implementing automation tools and process improvements to support campaign execution across APAC.</li><li>Coordinated with regional teams to optimize CRM processes and campaign execution.</li><li>Directed regional marketing initiatives, aligning strategy across multiple markets.</li><li>Oversaw campaign execution, reporting, and regional performance tracking.</li></ul>

Marketing Operations Manager

<ul><li>Streamlined sales and lead workflows via Zoho CRM, Flow, and Forms automation.</li><li>Spearheaded design and launch of a new website for tech course sales with integrated tracking.</li><li>Implemented analytics tools for lead attribution and campaign measurement.</li><li>Contributed SEO-driven blog content and provided WordPress technical support.</li></ul>

Marketing Manager

<ul><li>Optimized lead management using HubSpot and Salesforce, reducing manual effort.</li><li>Enhanced automation flows, increasing the efficiency of marketing operations.</li><li>Conducted training on HubSpot, Salesforce, and campaign workflows for APAC teams.</li><li>Supported database cleansing and quality control initiatives.</li></ul>

Marketing Operations Manager, APAC

<ul><li>Oversaw marketing automation using Salesforce Pardot and Marketo, improving funnel tracking and lead attribution.</li><li>Implemented Oktopost for social media management and employee advocacy, including team training and adoption across the business.</li><li>Increased LinkedIn followers by 30% in 5 months through targeted content strategies and direct account management for senior leadership.</li><li>Implemented processes and tools (group emails, shared calendars, and alerts) to enable the team to work faster and more efficiently.</li><li>Created design templates in Canva to establish baseline branding standards for marketing and HR teams.</li><li>Developed finance tracking templates to monitor quotes, expenses, payments, and budgets.</li><li>Researched, evaluated, and negotiated new marketing automation, employee advocacy, and design tools for implementation.</li><li>Initiated and organized marketing agency pitches, guiding the process from interviews through contract awards.</li><li>Managed onboarding of new marketing team members, working with HR to recruit and train operations and design interns.</li><li>Liaised with PR agencies for billing, content creation, and press release preparation.</li><li>Oversaw all marketing team procurements, vendor vetting, and budget approvals to ensure operational efficiency.</li></ul>

Marketing Operations:<ul><li class="ql-indent-1">Researched, implemented, and deployed automation tools, including Marketo, Salesforce, Vero, Customer.io, and Zapier, for newsletters, tracking, and retargeting ads.</li><li class="ql-indent-1">Set up integrations and automations to streamline workflows and reduce manual processes.</li><li class="ql-indent-1">Hired and managed freelancers and agencies to expand marketing operations and accelerate campaign delivery.</li><li class="ql-indent-1">Collaborated with a developer to create a scraper app that automated prospect data collection.</li></ul>Data Analytics:<ul><li class="ql-indent-1">Defined new lead tracking schemas for more accurate attribution and ensured data consistency across internal reporting and marketing tools.</li><li class="ql-indent-1">Built dashboards in Amazon Quicksight and Tableau, querying from raw SQL/Redshift datasets to analyse attribution, ROI, and customer lifetime value (LTV).</li><li class="ql-indent-1">Transitioned the team from off-the-shelf tools (Salesforce, Marketo) to a custom-built marketing stack, improving accuracy and flexibility.</li><li class="ql-indent-1">Analysed campaign outcomes to optimise spend and refine targeting strategies.</li></ul>Paid Advertising:<ul><li class="ql-indent-1">Initially guided by an external agency, I later took over entirely the management of paid ads, successfully reducing the cost per acquisition by 80%.</li><li class="ql-indent-1">Designed and tested ad creatives, graphics, and copy to lower CPC and improve conversions.</li><li class="ql-indent-1">Ensured alignment and accuracy between external app data and internal tracking.</li></ul>Additional Responsibilities:<ul><li class="ql-indent-1">Managed leads and campaigns across Marketo, Salesforce, Vero, and Customer.io.</li><li class="ql-indent-1">Built and supervised a prospecting team of freelancers and interns, developing processes for lead discovery, enrichment, and cold email campaigns.</li><li class="ql-indent-1">Analysed captured leads and campaign performance to optimise outreach further.</li><li class="ql-indent-1">Produced inbound content for blogs and social media, collaborating with freelancers to generate qualified leads.</li></ul>

<ul><li>Represented HubSpot in the APAC region, acting as a community advocate for marketing automation and CRM best practices.</li><li>Promoted the adoption of HubSpot’s marketing, sales, and CRM tools by engaging with local businesses, startups, and marketing professionals.</li><li>Organized and participated in workshops, meetups, and community events to share knowledge and demonstrate platform capabilities.</li><li>Collaborated with HubSpot’s regional teams to gather feedback from users, providing insights into APAC market needs and product adoption challenges.</li><li>Supported community members in implementing automation workflows, lead nurturing, and data management practices, strengthening their digital marketing capabilities.</li></ul>

HubSpot Ambassador

<ul><li>Upgraded EDM systems to an industry-standard platform, enabling targeted emails by membership level, geography, and customer segments.</li><li>Increased social engagement by managing Facebook ads, contests, and promotions, optimizing campaigns for reach and conversions.</li><li>Conceptualized and implemented creative designs to promote MEV/Jooniper across social media channels, ensuring consistency with brand guidelines.</li><li>Coordinated and executed marketing campaigns and visual merchandising for retail stores in Singapore and Kuala Lumpur.</li><li>Managed A&amp;P planning, social media marketing, and campaign execution, working with in-house designers, sales, and retail teams.</li><li>Designed EDMs, promotional graphics, retail visuals, and website content, while implementing updated digital technologies to improve performance.</li><li>Directed model casting and photoshoots, producing marketing visuals to support campaigns and seasonal promotions.</li><li>Designed and rolled out visual merchandising concepts and seasonal retail displays, ensuring alignment with campaign themes.</li><li>Analyzed retail sales data to propose targeted promotions and managed stock allocation to support marketing initiatives.</li><li>Provided support to international PR representatives, contributing to press releases, media coverage, and global brand promotion.</li></ul>

Senior Creative Marketing Executive

<ul><li>Produced branding, POS designs, packaging, and in-store visuals.</li><li>Managed photography, image editing, and vendor coordination.</li></ul>

Creative Executive

Developed this site to sell tech courses.
All backend is linked to the client's CRM
SEO and blog posts created to drive up more views
Google ads to increase initial views and to generate leads

Development of the brand and website

Eleanor Tay

English (British)

Eleanor Tay is a Marketing Operations and Automation Specialist with over a decade of experience enabling businesses to scale marketing performance across APAC. She has worked with technology, SaaS, F&B, and retail companies, building efficient processes that align marketing and sales while ensuring campaigns deliver measurable results.  She is highly skilled in Marketo, Salesforce, HubSpot, and Tableau, with a proven track record in optimizing CRM workflows, improving funnel tracking, and developing data dashboards for attribution and ROI analysis. At ReferralCandy, she reduced cost per acquisition by 80% through automation and analytics, while at Envision Digital and Liftoff she drove adoption of automation tools and CRM integrations to streamline lead management across regional teams.  Eleanor combines creative problem-solving with data-driven execution. Whether implementing marketing automation, building analytics frameworks, or coaching teams on best practices, she consistently bridges strategy and delivery to improve efficiency, scale operations, and support sustained business growth.

Eleanor Tay

Employment Highlights

Education Highlights

Portfolio

Development of the brand and website

Development of the brand and website