Kang Liang Koh
Influencer Marketing Specialist

Kang Liang Koh

Influencer marketing expert for startups.
Work with Kang Liang Work with a Influencer Marketing Specialist

About

Kang Liang Koh has over five years of experience as a consultant in business development, growth, sales, and marketing in the technology, enterprise software, and digital marketplaces. His professional achievements include launching and growing a Southeast Asian cashback portal, and growing enterprise revenue at Kobe Global Technologies, an advertising technology platform for social media influencers, by over five-fold. Among his accomplishments include heading PR and market development activities, and outperforming lead-generation KPIs in his previous role, as well as winning a global pitch competition. Kang Liang's expertise also includes analytics and talent acquisition.

Employment

5 roles
Jun 2019 - Present 6 years 11 months
Chief Executive Officer
swapie.co

Swapie is a Singapore-based platform that enables credit card holders to maximize rewards earned from their issuers, and the non-credited to share some of these rewards while participating in the e-commerce market.

  • Ideated, built, and launched a minimal-viable product of a digital marketplace that helps consumers, both with and without credit facilities, to maximize financial benefits and save on online shopping.
  • Strategized, planned, and executed all startup activity. Prospective ROI on marketing spend of 20x to 40x.
Mar 2019 - Present 7 years 2 months
Lead Consultant
Growth.sg

Growth.sg is a Singapore-based agency solely focused on small/fledgling businesses, exclusively SMEs and startups.

  • Created the growth.sg brand with a vision to help local SMEs and startups build and scale internal capabilities for growth. 
  • Conducted and reported on client audits relating to sales, marketing, and revenue generation processes, and follow through with best-practice strategy proposal and execution.
May 2018 - Feb 2019 9 months
Country Marketing & Business Development Lead
Kaodim Singapore

Kaodim is an online service marketplace that helps customers find the right service providers for hire.

  • Led and provided marketing directions to five regional specialists, with full responsibility for marketing profit and loss. Overview and decision-maker of all offline activations, including OOH, events, and print buys. 
  • Consistently attained revenue run-rates; grew awareness with six-month organic traffic spike of 20%. 
  • Ran all outbound partnerships such as pipelining, RM, pitching, and executing.
  • Acquired top partners, including Taobao, 99.co, and Shopee; 3x partner promo usage targets for H1 vs H2 2018.
May 2017 - Mar 2018 10 months
Business Development & Account Management Lead
Kobe Global Technologies

Kobe Global Technologies is an award-winning Artificial Intelligence Influencer Marketing platform that connects brands and agencies with relevant celebrity, macro, micro or everyday influencers, Instagrammers, bloggers, or YouTubers. 

  • Generated S$350,000 social media revenue, top sales for six months, sold and managed two of company’s top three largest contracts, and attained 2.5x contract renewal size. 
  • Headed all PR and market development activities, won a global pitch competition, outperformed lead-generation KPIs at conferences, and trained new business development and marketing development team members.
May 2014 - Feb 2015 9 months
Business Development, Analytics & Talent Acquisition Consultant
ShopBack

ShopBack is an e-commerce cashback portal in Southeast Asia.

  • Built company-wide analytics framework such as tracking reports and cohort analysis, powering optimization for 60,000 pageviews in one month and generating 44% of leads with 28% of the budget. 
  • Exceeded merchant and talent acquisition KPIs by 400% and 160% respectively by developing internal integration processes. Built onboarding processes for both from scratch.

Education

Aug 2013 - Dec 2016 3 years 4 months
Bachelor of Science, Economics & Strategic Management
Singapore Management University

Portfolio

9 items