Work With High Performing Talents On Demand
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Work With High Performing Talents On Demand
Work With Talents
Giovanni Segar
Specializes in email & mobile app marketing.
Giovanni Segar is a marketing professional and public speaking coach with extensive experience in email and mobile app marketing, copywriting, funnel building, and video editing and production. He currently works as the manager of email and mobile marketing for a technology platform, developing a marketing strategy for six mobile apps while improving product launch revenue. Giovanni is also proficient in WordPress sites, marketing analytics and interpretation (SQL, Excel, Google Analytics), HTML, CSS, MailChimp, and workflow automation (Autohotkey and Python).
Giovanni is Available for Projects
Work with GiovanniEmployment Highlights
Manager, Email & Mobile Marketing
Faithlife
November 2018 - Present (2 years 2 months)
Head of Marketing
Speak it to Book
December 2017 - Present (3 years 1 month)
Mobile Marketing Manager
Faithlife
June 2017 - November 2018 (1 year 5 months)
Education Highlights
Bachelor of Arts
Western Washington University
January 2015 - December 2017 (3 years 11 months)
Portfolio
Resume
Manager, Email & Mobile Marketing
Faithlife
November 2018 - Present (2 years 2 months)
Faithlife Corporation publishes and creates electronic tools and resources for Bible study.
- Managed email marketing strategy and six mobile apps.
- Used email personalization to improve product launch revenue by over 20% on a mature product.
- Implemented time-saving processes to replace the old ones.
- Increased revenue YoY by 10-20% while reducing email volume by over 50%.
Head of Marketing
Speak it to Book
December 2017 - Present (3 years 1 month)
Speak It To Book is a publishing company in Bellingham, WA.
- Built funnels for high-ticket ghostwriting sales.
- Set up analytics at every step of the funnel.
- Managed all of the advertising and content creation.
- Built successful funnels for authors that gave them free leads.
Mobile Marketing Manager
Faithlife
June 2017 - November 2018 (1 year 5 months)
Faithlife Corporation publishes and creates electronic tools and resources for Bible study.
- Managed marketing strategy for six apps.
- Doubled in-app revenue on a mature product.
- Used data analysis to prove the profitability of advertising and increased downloads by more than 3x.
- Increased organic rankings by over 50%.
Education
Bachelor of Arts, Marketing
Western Washington University
January 2015 - December 2017 (3 years 11 months)
- Graduated Magna Cum Laude (3.90 GPA).