<ul><li>Delivered user-friendly responsive web, tablet, and mobile app design solutions with the integration of requirements from product owners and customers.</li><li> Created user flows, and interactive prototypes to communicate functionality and design ideas.</li><li>Worked with developers and business analysts to provide details on design concepts.</li></ul>

UX/UI Designer

<ul><li>Translated stakeholder objectives, business requirement, and digital strategy into conceptual and visual solutions.</li><li>Designed and executed digital content that includes carousel visuals, digital banners, electronic direct mails, and UI high fidelity mock-ups.</li><li>Worked independently and also collaborated closely with different teams and stakeholders to produce designs across web and app interfaces.</li><li>Updated and maintained Toggle website.</li><li>Supported the team throughout the execution of campaigns and projects.</li></ul>

UI Designer

<ul><li>Designed and developed sophisticated product collections for Charles &amp; Keith.</li><li>Liaised with relevant parties on merchandise development and construction.</li><li>Visited store outlets to ensure consistency of product quality in stores.</li><li>Involved in seasonal product launches.</li><li>Assisted senior merchandisers with product research.</li></ul>

Temporary Assistant Merchandiser

<ul><li>Experienced product development in the digital entertainment industry.</li><li>Participated in user experience and interface (UX/UI) design lifecycle.</li><li>Joined in product road­mapping exercise and focus group usability study.</li></ul>

UI/UX Intern

Red Pill is a full-service production house and content marketing agency based in Singapore.<ul><li>Redesigned the company's logo, graphic design application on tote bag.</li><li>Communicated ideas that inspire, inform, and captivate consumers.</li></ul>

Graphic Designer

Xpoprint (Asia) provides commercial print services.<ul><li>Assisted in digital and offset print work.</li><li>Communicated and discussed ideas with clients.</li></ul>

Graphic Design Intern

Produced carousel designs on a daily basis to promote programs that are available and on-demand in Toggle. Designed visually appealing carousels based on the given materials which usually only consist of cast images and series ident.

Carousel Designs

Shuhui Goh

Created prints and designs for Charles & Keith. It includes items such as bag lining, iPhone cases, keychains, bag charms, hardware, cardholders, and pouches. Liaised with factories from the development to final product stage through Mandarin communications.

Charles & Keith - Small Leather Goods

Helped create a year-end e-card for MediaCorp's staff to send personalized messages to business associates, friends, and loved ones. Involved in visual design and assisted in front-end coding. Also worked with the tech team to ensure it functions as designed.

Year-end e-Card

Designed animated introduction screens to inform app users on the latest features Toggle has to offer. Storytelling approach visuals were created to bring out an interesting POV to the product.

App Intro Screen

Created Smart TV UI design for Toggle, an OTT service that offers content on web browsers, mobile app, and Smart TV app. In the efforts to improve Toggle product, UI/UX design refresh was implemented across the various digital platforms. Clean design approach was set as part of the style guide.

Smart TV UI Design

English (British)

Shuhui Goh specializes in UX/UI design with basic knowledge of programming language. She is also skilled in graphic design, motion graphics, branding, and packaging. As a UI/UX designer at Aviva Asia, she delivers user-friendly responsive web, tablet, and mobile app design solutions with the integration of requirements from product owners and customers. At MediaCorp, she designed and executed digital content that includes UI high fidelity mock-ups, carousel visuals, digital banners, and EDMs. Shuhui is proficient in using tools such as Sketch, InVision, Experience Design, Dreamweaver, Adobe Illustrator, Photoshop, InDesign, and After Effects.

Shuhui Goh

Employment Highlights

Education Highlights

Portfolio

Carousel Designs

Charles & Keith - Small Leather Goods

Year-end e-Card

App Intro Screen

Smart TV UI Design

Carousel Designs

Charles & Keith - Small Leather Goods

Year-end e-Card

App Intro Screen

Smart TV UI Design