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Guia Galvez

Guia Galvez

Writer

Former contributor for CNN Philippines.

Guia Galvez has diverse experience in feature and lifestyle writing, branded and sponsored content, web and social media content creation, strategic planning, web development, and copywriting. She has written articles and content for publications like CNN and Escape Philippines and worked with brands like San Miguel Corp, Ray-Ban, and Benefit. As a digital marketer, she has worked with various companies to provide content writing, social media strategy, branding, public relations, and UX design review.

Writing
Feature Writing
Lifestyle Content
Branded Content
Web Content
Web Copywriting
Social Media Content Creation
Strategic Planning
Content Writing
Copywriting
Content Strategy
Content Marketing
Web Development
Social Media Management
Social Media Strategy
Public Relations
UX Design
Digital Marketing
Social & Digital Analytics
Photography
Social Media Marketing
Guia Galvez

Guia Galvez

Former contributor for CNN Philippines.

Writer

Guia is Available for Projects

Work with Guia

Employment Highlights

Digital Marketing Specialist

Independent

January 2017 - Present (4 years 4 months)

Writer

Independent

January 2015 - Present (6 years 4 months)

Communications & Marketing Specialist

The British School Manila

January 2016 - June 2018 (2 years 5 months)

Contributing Writer

Meg Magazine

July 2015 - October 2017 (2 years 3 months)

3 More Entries

Education Highlights

Master of Global Media Communication

University of Melbourne

July 2018 - December 2019 (1 year 5 months)

Bachelor's Degree

De La Salle University-Manila

May 2009 - October 2012 (3 years 5 months)

Portfolio

/ESCAPE

Oh Yes She Hadid! Gigi Hadid Announces Her First Makeup Collab

/ESCAPE

Ray-Ban Presents: Behind the Lenses With Poor Taste

/ESCAPE

Benefit: Picking the Best Product for Your Brows + Best Tips From the Pro

/ESCAPE

Ray-Ban: No More Blurred Lines: These Frames Will up Your Glasses Game

/ESCAPE

Scenezoned: Marco Gumabao Is on the Come Up

/ESCAPE

#GenerationLit: Masculin Ou Féminin with Jullian Culas

/ESCAPE

Oh Yes She Hadid! Gigi Hadid Announces Her First Makeup Collab

/ESCAPE

Ray-Ban Presents: Behind the Lenses With Poor Taste

/ESCAPE

Benefit: Picking the Best Product for Your Brows + Best Tips From the Pro

/ESCAPE

Ray-Ban: No More Blurred Lines: These Frames Will up Your Glasses Game

/ESCAPE

Scenezoned: Marco Gumabao Is on the Come Up

/ESCAPE

#GenerationLit: Masculin Ou Féminin with Jullian Culas

Resume

Digital Marketing Specialist

Independent

January 2017 - Present (4 years 4 months)

  • Worked with companies in varying capacities as a content writer, social media strategist/planner, and UX design reviewer.
  • Provided strategic planning for social media platforms and websites. 

Writer

Independent

January 2015 - Present (6 years 4 months)

Guia has written articles and content for publications and worked with various brands.


As a writer for CNN Philippines:

  • Contributed articles for their lifestyle section.
  • Worked with companies such as San Miguel Corp for their promotional materials with CNN as well as lifestyle features. 

As a writer for /Escape Philippines:

  • Worked on branded materials and feature interviews for /Escape. These include brands such as Ray-Ban and Benefit cosmetics for sponsored content.
  • Wrote features on Jullian Cullas, the Philippines’ top androgynous model, up and coming producer/musician Poor Ta$te, and actor Marco Gumabao.

Communications & Marketing Specialist

The British School Manila

January 2016 - June 2018 (2 years 5 months)

The British School Manila (BSM) is a co-educational British international school in Manila, Philippines.

  • Acted as the marketing manager from 2017-2018 during the interim of hiring.
  • Focused on strengthening the branding and improving the online digital footprint.
  • Handled all the marketing deliverables for the many internal and external events of the school.
  • Oversaw the marketing and PR budget of the organization, and all communication and coordination with the outsourced PR agency and web development agency.
  • Consolidated all of the branding materials of the organization to ensure full adhesion by the whole school.
  • Spearheaded the focus on recruitment marketing and visibility in job boards to present the school as an employer.
  • Led the creation of the company’s new website as part of the content strategy marketing endeavours. Managed marketing campaigns, which entails work with public relations agencies and photography campaigns used for the school’s promotions. 

Contributing Writer

Meg Magazine

July 2015 - October 2017 (2 years 3 months)

Meg magazine was a fashion, beauty, and lifestyle magazine for Filipina women.

  • Handled the lifestyle sections, including feature stories and branded articles.
  • Interviewed Maine Mendoza of AlDub fame and wrote the cover story on her for Meg Magazine’s November 2015 issue.
  • Interviewed pop singer Julie Anne San Jose for the cover story of the magazine’s March 2015 issue.
  • Entrusted with sponsored deliverables for clients or brands paying the magazine for advertising, including the Meg’s partnership with Cream Silk and TV network, GMA.

Communications & Marketing Officer

The British School Manila

August 2015 - January 2016 (5 months)

The British School Manila (BSM) is a co-educational British international school in Manila, Philippines.

  • Handled the online presence of the company; was able to more than double the number of the Twitter followers, increased the overall online engagement of parents, students and connections with esteemed British organizations (The British Embassy, The British Council, International Baccalaureate, and more.).
  • Launched the public Facebook page of the school to give the school a verified platform. This has led to a spike of 2,842% reach, 121% post engagement, and overall more positive associations with BSM and positive link building.
  • Managed and supervised all press releases with concentration to online publication. This has led to more positive backlinking and link building for the school.

Features Writer

Meg Magazine

June 2013 - August 2015 (2 years 2 months)

Meg magazine was a fashion, beauty, and lifestyle magazine for Filipina women.

  • Led the lifestyle sections, profiling advocates and social entrepreneurs and a focus on career advice to target the marketing of new graduates and young professionals. 
  • Wrote branded and sponsored content for international company LG, and various lifestyle and fashion brands.
  • Interviewed and featured with international artists/celebrities such as The 1975, Tegan and Sara, Carly Rae Jepsen, Sean O’Pry, Kimbra, Angus, and Julia Stone.

Project Manager

L’Oreal Philippines

November 2012 - March 2013 (4 months)

  • Handled the managerial role of the learning for development function.
  • Took the lead in coordinating with LÓreal regional counterparts and organized a management development program.
  • Served as the administrator for the company’s intranet, the internal website, and served as the point person for L’Oreal’s global-wide marketing competition, Brandstorm 2013.

Education

Master of Global Media Communication, -

University of Melbourne

July 2018 - December 2019 (1 year 5 months)

Bachelor's Degree, Communication Arts

De La Salle University-Manila

May 2009 - October 2012 (3 years 5 months)

  • Consistent Dean’s Lister.
  • Honorable Mention, October 2012 AY 2012-2013.