Guia Galvez
Writer

Guia Galvez

Former contributor for CNN Philippines.
Work with Guia Work with a Writer

About

Guia Galvez has diverse experience in feature and lifestyle writing, branded and sponsored content, web and social media content creation, strategic planning, web development, and copywriting. She has written articles and content for publications like CNN and Escape Philippines and worked with brands like San Miguel Corp, Ray-Ban, and Benefit. As a digital marketer, she has worked with various companies to provide content writing, social media strategy, branding, public relations, and UX design review.

Employment

7 roles
Jan 2015 - Present 11 years 4 months
Writer
Independent

Guia has written articles and content for publications and worked with various brands.


As a writer for CNN Philippines:

  • Contributed articles for their lifestyle section.
  • Worked with companies such as San Miguel Corp for their promotional materials with CNN as well as lifestyle features. 

As a writer for /Escape Philippines:

  • Worked on branded materials and feature interviews for /Escape. These include brands such as Ray-Ban and Benefit cosmetics for sponsored content.
  • Wrote features on Jullian Cullas, the Philippines’ top androgynous model, up and coming producer/musician Poor Ta$te, and actor Marco Gumabao.
Jan 2017 - Present 9 years 4 months
Digital Marketing Specialist
Independent
  • Worked with companies in varying capacities as a content writer, social media strategist/planner, and UX design reviewer.
  • Provided strategic planning for social media platforms and websites. 
Jan 2016 - Jun 2018 2 years 5 months
Communications & Marketing Specialist
The British School Manila

The British School Manila (BSM) is a co-educational British international school in Manila, Philippines.

  • Acted as the marketing manager from 2017-2018 during the interim of hiring.
  • Focused on strengthening the branding and improving the online digital footprint.
  • Handled all the marketing deliverables for the many internal and external events of the school.
  • Oversaw the marketing and PR budget of the organization, and all communication and coordination with the outsourced PR agency and web development agency.
  • Consolidated all of the branding materials of the organization to ensure full adhesion by the whole school.
  • Spearheaded the focus on recruitment marketing and visibility in job boards to present the school as an employer.
  • Led the creation of the company’s new website as part of the content strategy marketing endeavours. Managed marketing campaigns, which entails work with public relations agencies and photography campaigns used for the school’s promotions. 
Jul 2015 - Oct 2017 2 years 3 months
Contributing Writer
Meg Magazine

Meg magazine was a fashion, beauty, and lifestyle magazine for Filipina women.

  • Handled the lifestyle sections, including feature stories and branded articles.
  • Interviewed Maine Mendoza of AlDub fame and wrote the cover story on her for Meg Magazine’s November 2015 issue.
  • Interviewed pop singer Julie Anne San Jose for the cover story of the magazine’s March 2015 issue.
  • Entrusted with sponsored deliverables for clients or brands paying the magazine for advertising, including the Meg’s partnership with Cream Silk and TV network, GMA.
Aug 2015 - Jan 2016 5 months
Communications & Marketing Officer
The British School Manila

The British School Manila (BSM) is a co-educational British international school in Manila, Philippines.

  • Handled the online presence of the company; was able to more than double the number of the Twitter followers, increased the overall online engagement of parents, students and connections with esteemed British organizations (The British Embassy, The British Council, International Baccalaureate, and more.).
  • Launched the public Facebook page of the school to give the school a verified platform. This has led to a spike of 2,842% reach, 121% post engagement, and overall more positive associations with BSM and positive link building.
  • Managed and supervised all press releases with concentration to online publication. This has led to more positive backlinking and link building for the school.
Jun 2013 - Aug 2015 2 years 2 months
Features Writer
Meg Magazine

Meg magazine was a fashion, beauty, and lifestyle magazine for Filipina women.

  • Led the lifestyle sections, profiling advocates and social entrepreneurs and a focus on career advice to target the marketing of new graduates and young professionals. 
  • Wrote branded and sponsored content for international company LG, and various lifestyle and fashion brands.
  • Interviewed and featured with international artists/celebrities such as The 1975, Tegan and Sara, Carly Rae Jepsen, Sean O’Pry, Kimbra, Angus, and Julia Stone.
Nov 2012 - Mar 2013 4 months
Project Manager
L’Oreal Philippines
  • Handled the managerial role of the learning for development function.
  • Took the lead in coordinating with LÓreal regional counterparts and organized a management development program.
  • Served as the administrator for the company’s intranet, the internal website, and served as the point person for L’Oreal’s global-wide marketing competition, Brandstorm 2013.

Education

Jul 2018 - Dec 2019 1 year 5 months
Master of Global Media Communication, -
University of Melbourne
May 2009 - Oct 2012 3 years 5 months
Bachelor's Degree, Communication Arts
De La Salle University-Manila

Portfolio

6 items