<ul><li>Graduated Cum Laude.</li><li>Was a consistent Dean's Lister.</li></ul>

Content Creator is a content writing and digital marketing agency based in the Philippines.<ul><li>Wrote and edited clients writing requirements.</li><li>Managed the work of freelance writers.</li></ul>

Writer

www.theblissfulbloom.com is a personal parenting blog based in the Philippines.<ul><li>Wrote articles about parenting, motherhood, family life, family travels, product reviews and millennial lifestyle topics.</li><li>Included in the Top 30 Millennial Mom Blogs around the world by www.feedspot.com.</li></ul>

Lifestyle & Parenting Blogger

The Asian Parent is a parenting web portal in Southeast Asia consisting of a community over 6 million mothers spanning across Asia.<ul><li>Contributed articles related to motherhood.</li><li>Produced content surrounding babies including breastfeeding and breast pumping, diapering, baby toys and baby health and safety.</li></ul>

Contributor

TOA Global is a professional accounting outsourcing company specializing in offshoring and client services.<ul><li>Planned and executed all digital marketing campaigns including SEO/SEM, marketing database, email, social media, and display advertising campaigns.</li><li>Designed, built, and maintained the social media presence.</li><li>Measured and reported performance of all digital marketing campaigns, and assessed against goals.</li><li>Identified trends and insights, and optimized spend and performance based on the insights.</li><li>Brainstormed new and creative growth strategies.</li><li>Planned, executed, and measured experiments and conversion tests.</li><li>Collaborated with internal teams to create landing pages and optimize user experience.</li><li>Utilized strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.</li><li>Collaborated with agencies and other vendor partners.</li><li>Evaluated emerging technologies and provided thought leadership and perspective for adoption where appropriate.</li></ul>

PR and Marketing Manager

The Philippine Stock Exchange, Inc. is the only stock exchange of the Philippines with over 250 listed companies and more than 130 active trading participants.<ul><li>Wrote press releases, feature articles and speeches for company officials. </li><li>Created content for the company's annual reports. </li><li>Crafted annual reports won the International Association of Business Communicators' Quill Awards and the Public Relations Society of the Philippines' Anvil Awards.</li><li>Prepared the layout and wrote content for the company's newsletters.</li><li>Collaborated with agencies and suppliers for design and layout requirements.</li></ul>

Corporate Communications Specialist

The&nbsp;University of Asia and the Pacific&nbsp;is a private, not-for-profit institution of higher learning offering some of the most outstanding academic programs in Asia.<ul><li>Wrote press releases, feature articles and speeches for company officials. </li><li>Prepared the layout and wrote content for alumni newsletters.</li><li>Managed the content of the alumni website.</li></ul>

Communications Specialist

MicroSourcing is an offshoring and outsourcing solutions provider that enables foreign companies to easily set up operations in the Philippines. <ul><li>Wrote content for a movie website.</li><li>Edited the work of a team of writers.</li></ul>

Web Content Writer & Team Lead

Skin health is something many people take for granted but if your child is troubled by skin that’s easily irritated, these scenarios might seem disturbingly familiar.

Eczema vs Psoriasis: What You Need to Know

Gwen Serrano

The skin is our largest organ and the skin barrier bears the heavy responsibility of being the first line of defence against moisture loss, irritants and bacteria. When examined closely, it’s a marvel of construction with multiple layers creating a complex matrix.

The Importance of Ceramides in Healthy Skin

Even as you stay at home for safety during the Circuit Breaker, you need to deal with yet another health concern brought by Dengue, one of the most prevalent mosquito-borne diseases.

Break the Dengue Transmission with Indoor Mozzie Repellent Cream

Travel article I wrote for a hospitality company

Preserve Great Travel Memories In Tangier

A Taste Of Moroccan Way Of Life Inside The Villas In Morocco

Shared why organic baby food is better for babies than other commercial infant foods.

Organic Baby Food Jars From Earths Best and HiPP Organic

Featured the owner Ellie & Me Mommywear, a clothing shop that provides stylish and functional mommy wear.

Ellie & Me Mommywear: Give Your Mommy Wardrobe a Make-Over

Wrote about the importance of not editing photos of moms and their babies/kids.

No Need to Filter Motherhood: #NaturallyBeautifulMOMents by Johnsons and Millennial Moms

Shared some services that can help moms who are in need of extra hands.

Services Moms Need to Get By Without a Helper

Provided some survival moves when leaving behind your child for work-related travel.

Survival Tips for Traveling Without Your Little One

Created a checklist for baby's travel essentials.

Baby Travel Essentials Checklist

Wrote a review for Dreambaby Philippines, childproofing products that are affordable and easy to install.

Home Safe Home: Childproofing Products From Dreambaby

Reviewed Aveeno Baby, a baby skincare brand.

Relieving My Babys Dry, Itchy Skin Through Aveeno Baby

Shared some tips for traveling when pregnant.

Tips for Traveling When Pregnant

Introduced Haakaa Breast Pump, how it works, and its advantages.

Haakaa Breast Pump, My New Breastfeeding Gadget

Fun Ways to Teach Money Management to Kids

Money-saving Tips for New Parents

Ways to Increase Your Family's Income

"I Wish They Taught Money in School" Book Review

Bringing Out the Well-rounded Mom in Me Through UnMother's Day at Eastwood City

English (American)

Gwen Serrano is a writer with over ten years of experience in corporate and marketing communications. She has written articles on personal lifestyle and parenting and also a contributor for The Asian Parent, a parenting web portal in Southeast Asia. Gwen's work experiences in communications equipped her to be well-versed in writing feature articles, blog posts, product reviews, web content, marketing content, press releases, speeches, and annual reports. Gwen has worked with brands including Hyphens Pharma, NTUC Income and more.

Gwen Serrano

Employment Highlights

Education Highlights

Portfolio

Eczema vs Psoriasis: What You Need to Know

The Importance of Ceramides in Healthy Skin

Break the Dengue Transmission with Indoor Mozzie Repellent Cream

Preserve Great Travel Memories In Tangier

A Taste Of Moroccan Way Of Life Inside The Villas In Morocco

Organic Baby Food Jars From Earths Best and HiPP Organic

Eczema vs Psoriasis: What You Need to Know

The Importance of Ceramides in Healthy Skin

Break the Dengue Transmission with Indoor Mozzie Repellent Cream

Preserve Great Travel Memories In Tangier

A Taste Of Moroccan Way Of Life Inside The Villas In Morocco

Organic Baby Food Jars From Earths Best and HiPP Organic