Work With High Performing Talents On Demand

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Work With High Performing Talents On Demand

Work With Talents
Gwen Serrano

Gwen Serrano

Parenting Writer

Healthcare Copywriter, parenting writer and The Asian Parent contributor.

Gwen Serrano is a writer with over ten years of experience in corporate and marketing communications. She has written articles on personal lifestyle and parenting and also a contributor for The Asian Parent, a parenting web portal in Southeast Asia. Gwen's work experiences in communications equipped her to be well-versed in writing feature articles, blog posts, product reviews, web content, marketing content, press releases, speeches, and annual reports. Gwen has worked with brands including Hyphens Pharma, NTUC Income and more.

Communications
Blogposts
Copywriting
Lifestyle Content
Newsletter Copywriting
Parenting Content
Personal Finance Content
Press Releases
Parenting Content Strategy
Speech Writing
Press Release Writing
Gwen Serrano

Gwen Serrano

Healthcare Copywriter, parenting writer and The Asian Parent contributor.

Parenting Writer

Gwen is Available for Projects

Work with Gwen

Employment Highlights

Lifestyle & Parenting Blogger

Independent

December 2015 - Present (5 years 4 months)

Contributor

The Asian Parent

August 2017 - Present (3 years 8 months)

Writer

Independent

September 2015 - Present (5 years 7 months)

PR and Marketing Manager

TOA Global

September 2015 - January 2019 (3 years 4 months)

3 More Entries

Education Highlights

Bachelor of Arts

University of Santo Tomas

June 2003 - March 2007 (3 years 9 months)

Resume

Lifestyle & Parenting Blogger

Independent

December 2015 - Present (5 years 4 months)

www.theblissfulbloom.com is a personal parenting blog based in the Philippines.

  • Wrote articles about parenting, motherhood, family life, family travels, product reviews and millennial lifestyle topics.
  • Included in the Top 30 Millennial Mom Blogs around the world by www.feedspot.com.

Contributor

The Asian Parent

August 2017 - Present (3 years 8 months)

The Asian Parent is a parenting web portal in Southeast Asia consisting of a community over 6 million mothers spanning across Asia.

  • Contributed articles related to motherhood.
  • Produced content surrounding babies including breastfeeding and breast pumping, diapering, baby toys and baby health and safety.

Writer

Independent

September 2015 - Present (5 years 7 months)

Content Creator is a content writing and digital marketing agency based in the Philippines.

  • Wrote and edited clients writing requirements.
  • Managed the work of freelance writers.

PR and Marketing Manager

TOA Global

September 2015 - January 2019 (3 years 4 months)

TOA Global is a professional accounting outsourcing company specializing in offshoring and client services.

  • Planned and executed all digital marketing campaigns including SEO/SEM, marketing database, email, social media, and display advertising campaigns.
  • Designed, built, and maintained the social media presence.
  • Measured and reported performance of all digital marketing campaigns, and assessed against goals.
  • Identified trends and insights, and optimized spend and performance based on the insights.
  • Brainstormed new and creative growth strategies.
  • Planned, executed, and measured experiments and conversion tests.
  • Collaborated with internal teams to create landing pages and optimize user experience.
  • Utilized strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
  • Collaborated with agencies and other vendor partners.
  • Evaluated emerging technologies and provided thought leadership and perspective for adoption where appropriate.

Corporate Communications Specialist

The Philippine Stock Exchange, Inc

October 2013 - August 2015 (1 year 10 months)

The Philippine Stock Exchange, Inc. is the only stock exchange of the Philippines with over 250 listed companies and more than 130 active trading participants.

  • Wrote press releases, feature articles and speeches for company officials.
  • Created content for the company's annual reports.
  • Crafted annual reports won the International Association of Business Communicators' Quill Awards and the Public Relations Society of the Philippines' Anvil Awards.
  • Prepared the layout and wrote content for the company's newsletters.
  • Collaborated with agencies and suppliers for design and layout requirements.

Communications Specialist

University of Asia and the Pacific

January 2012 - August 2013 (1 year 7 months)

The University of Asia and the Pacific is a private, not-for-profit institution of higher learning offering some of the most outstanding academic programs in Asia.

  • Wrote press releases, feature articles and speeches for company officials.
  • Prepared the layout and wrote content for alumni newsletters.
  • Managed the content of the alumni website.

Web Content Writer & Team Lead

MicroSourcing Philippines

January 2009 - January 2012 (3 years)

MicroSourcing is an offshoring and outsourcing solutions provider that enables foreign companies to easily set up operations in the Philippines.

  • Wrote content for a movie website.
  • Edited the work of a team of writers.

Education

Bachelor of Arts, Communication Arts

University of Santo Tomas

June 2003 - March 2007 (3 years 9 months)

  • Graduated Cum Laude.
  • Was a consistent Dean's Lister.